🎙️ Episode Overview

AI isn’t replacing marketers—it’s reshaping how we win. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Mark Herre, a 30-year SEO veteran and CEO of SEO Game, to unpack what’s actually changing in search.

From traditional SEO fundamentals to Generative Engine Optimization (GEO), AI answer engines, zero-click results, attribution challenges, and what really matters heading into 2026, this conversation cuts through hype and focuses on practical, revenue-driven strategy for brands, agencies, and marketers. 🚀

🧠 What You’ll Learn

• Why SEO fundamentals still matter in an AI-driven search world

• The evolution from a three-legged SEO stool to a fourth AI-powered leg

• How AI search and answer engines are changing visibility and attribution

• The role of semantic search, internal linking, and schema markup

• How agencies can combat FOMO and focus on measurable outcomes

• What marketers should prioritize now to prepare for 2026 and beyond

👤 Featured Guest

Mark HerreCEO, SEO Game

Mark Herre is a 30-year SEO industry veteran who has been operating as a white-label SEO partner since 1996. Known for his practical, performance-driven approach, Mark helps digital agencies scale through traditional SEO, AI search readiness, attribution modeling, and innovative strategies like proximity heat mapping. His focus: real traffic, real leads, real results.

⭐ Episode Highlights

• The difference between traditional keyword search vs. semantic AI search

• Why AI answer engines don’t eliminate SEO—but demand better execution

• How to track performance when zero-click searches dominate

• Internal semantic linking strategies that improve AI visibility

• Why attribution storytelling is becoming the next marketing battleground

• Heat map SEO strategies for dominating local and regional markets

• Why 2026 is shaping up to be a pivotal year for search and marketing 📊

🔗 Connect and Explore More

Connect with the Host – Emanuel Rose

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

Instagram: https://www.instagram.com/emanuelroseauthor/

Facebook: https://www.facebook.com/EmanuelRoseAuthor

YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📘 Emanuel’s Book: Authentic Marketing in the Age of AI https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Connect with the Guest – Mark Herre

LinkedIn: https://www.linkedin.com/in/seogame/

Website: https://seogame.com/

📚 Further Reading & Resources

👉 Related Blog Post:From Three-Legged SEO to AI Answer Engines: What Actually Mattershttps://emanuelrose.com/from-three-legged-seo-to-ai-answer-engines-what-actually-matters/

👉 Learn more about SEO, GEO, AI search, attribution, and performance marketing by exploring additional episodes of Marketing in the Age of AI.

👍 Like this video if it helped clarify the future of SEO and AI

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