In this episode of the BuzzStream podcast, host Vince Nero is joined by Cyrus Shepard, founder of SEO agency, Zyppy SEO.

They discuss the evolving landscape of SEO, addressing changes in link-building strategies, the importance of brand and reputation, and how traditional SEO practices fit into the modern digital marketing world.

Cyrus also shares insights from his experience as a Google quality rater and offers advice on building authoritative content and effective link strategies.

Whether you're a seasoned marketer or new to SEO, this episode provides valuable perspectives and actionable tips.

Tune in for a deep dive into the current state and future of SEO.

Timestamps:

00:00 Introduction

01:00 Cyrus's Background in SEO

02:45 Changes in Link Building and Ranking

05:30 Impact of Google's Helpful Content Update

09:25 The State of Affiliate Sites

13:00 The Importance of Brand and Reputation in SEO

17:40 Effective Anchor Text Strategies

21:13 Off-Page Reputation Management

24:40 Quality Rater Insights on E-E-A-T

29:15 Addressing Negative Reputation

32:10 Role of Unlinked Mentions

35:55 SEO and the Age of AI

41:00 Final Thoughts and Future of SEO

💻 Check out the full post: https://www.buzzstream.com/blog/seo-isnt-dead-podcast/

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