SEO Made Simple

In this episode, I talk with Andy Cabasso about link building and specifically, about the skyscraper technique. Andy is the co-founder of Postaga, a link building outreach software that streamlines the process of prospecting and outreach for link opportunities. Andy has some great tips on how to get the best results from your link building campaigns, so make sure to catch this episode.

Creating content is at the heart of SEO and sometimes people will take your content and try to pass it off as their own. If that happens, you need to know how to deal with it. That’s what this episode is about.

WordPress is arguably the best blogging platform for SEO. But there are things you can improve within WordPress. Here are 13 WordPress SEO tips divided into two categories: (a) tips for improving the SEO of individual blog posts and (2) tips for boosting the SEO of your website as a whole.

This podcast is based on my article '29 WordPress SEO Tips To Help You Rank Higher', which can be found at: https://robpowellbizblog.com/wordpress-seo-tips/

There are lots of things you have to get right to do well at SEO, but there are also things you can get wrong. Here are the 10 SEO mistakes that people most often make and how to avoid them.

This podcast is based on my article '9 Disastrous SEO Mistakes and How To Avoid Them', which can be found at: https://robpowellbizblog.com/seo-mistakes/

Search engine positioning is the art of optimizing individual web pages so that they rank as high as possible in the search engines for particular keywords. In this episode, I'll give you 13 actionable tips for getting your articles ranked higher in the search results.

This podcast is based on my article 'Search Engine Positioning – 17 Great Strategies for 2021', which can be found at: https://robpowellbizblog.com/search-engine-positioning/

Writing catchy titles for articles is a key part of On-Page SEO. Catchy article titles mean more clicks (CTR) from the search results. And CTR is a ranking factor: the higher your CTR, the higher your article will rank in the search results. In this podcast, you'll discover 21 formulas for writing catchy article titles that readers click on.

This podcast is based on my article '21 Formulas For Creating Catchy Titles for Articles That Get Clicked', which can be found at: https://robpowellbizblog.com/catchy-titles-for-articles/

LSI keywords are a hot topic in SEO. But there's a lot of confusion about what they are. In this article you'll discover what LSI keywords are, why search engines use them, and how you can use them to improve the SEO of your content.

This podcast is based on my article 'What Are LSI Keywords and Why They Help With SEO', which can be found at: https://robpowellbizblog.com/what-are-lsi-keywords/

Effective keyword research begins with seed words. Each seed word can turn up dozens of long-tail keywords that you can rank for on Google. In this podcast, show you two techniques for finding seed words.

To see the article on which this podcast is based, please visit: https://robpowellbizblog.com/seed-keywords/

Bounce Rate and Exit Rate – these two metrics are often confused with each other. But they measure very different things.

In this podcast I explain the difference between bounce rate and exit rate, I explain some other metrics closely related to bounce rate, and I give you thirteen tips for reducing your bounce rate.

This podcast is based on my article 'Bounce Rate Vs Exit Rate: 7 Things You Need To Know', which can be found at: https://robpowellbizblog.com/bounce-rate-vs-exit-rate/

In this Blogging 101 guide, you'll discover 17 tips for starting a successful blog in 2021.

In Blogging, there are a lot of moving parts and it can take a while to get them all in place and working together. These 17 tips will help you build the foundation for a successful blog.

This podcast is based on my article 'Blogging 101 – How To Start A Successful Blog in 2021', which can be found at: https://robpowellbizblog.com/blogging-101/