Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of generative AI, and much more.

Whether you're a seasoned marketer or just starting, gain practical advice and insights to boost your online presence. Learn about topical authority, answer engine optimization, and the importance of backlinks.  

Plus, get exclusive tips on maintaining content freshness and the impact of structured data.

Timestamps:

0:00 Introduction

00:55 Meet James: SEO Expert and Agency Owner

04:38 The Evolution of SEO

07:29 Staying Ahead of Google's Algorithm Updates

13:49 Combining SEO with Paid Search

15:41 Content Strategy for SEO

20:28 The Future of Search: Beyond Google

24:45 Generative AI and the Future of SEO

29:52 Google's Struggle with Generative AI

30:27 Generative AI in the Service Industry

31:20 Navigational Intent vs. Generative AI

32:34 Google's Voice-Activated Future

33:54 Topical Authority in SEO

38:01 Structured Data and Schema Markup

43:20 Answer Engine Optimization

48:49 The Role of Backlinks in SEO

55:58 Content Freshness and SEO

01:02:15 Final Thoughts and SEO Sherpa Services

Watch the Full Episode and Follow us on Social Media! ↓
 

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q