How can you get more mileage out of your existing content? In this episode, we talk to Kai Daivs, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.

Visit our website for the detailed episode recap with key learnings.

• Survey-based Research Projects with Becky Lawlor
• Ahrefs, Semrush – popular SEO tools
• Screaming Frog
• Hotjar – a heat mapping tool
• Follow Kai on Twitter
• Get Kai's exclusive resources for BDTP listeners

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