Descriptions are secondary ways of describing your pages. Alt-text is specific to images and is important for both search engines and visitors. Google makes it easy to scan your site for crawl and 404 errors.  You can also correct 404 errors by restoring pages that were deleted or by creating a 301 redirect. Broken or "dead" links might be internal or external. Duplicate content is an often misunderstood technical error. It's usually due to a single page of content indexed with multiple URLs.

Google Search Console has a duplicate content report that can help you track down these instances. You need at least 300 words of high-quality content on every page of your site. High-quality writing will give search engines more pages and content to crawl and index. You'll need to update your blog at least twice a week with dense, informative, practical content. On-site content gives you the opportunity to optimize for specific target keywords.

Link building is a strategy that enables you to create more links pointing to your site. Yois u'll want to be careful not to over-optimize here, as this could trigger a content quality penalty from Google. You'll need to invest in your link-building tactics if you want your campaign to grow. At least monthly, you'll want to run an analysis of your work. You'll get a clear picture of your return on investment and can then make adjustments to improve your profitability.

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Images are some of the biggest content files you'll have on your site, so you'll need to make sure they're optimized. Mobile optimization is a broad category that includes both technical and non-technical elements. Mobile sites are designed to load and display content in a way that works well for mobile users. There are a few criteria that determine whether a site is "optimized" for mobile. These include content readability, size and clarity, and image and video visibility.

If you're not sure if your site is mobile-friendly, there are simple fixes you can make. The easiest way to make your site mobile-friendly is to make it responsive. Google will tell you if any of your pages are not up to snuff on mobile devices. Sitemaps are important for both humans and search engine crawlers. There are two types of sitemaps you can create: HTML and XML. An HTML sitemap is a hierarchy of all the pages on your site, showing how they relate to one another.

"Meta data" is a blanket category that includes page titles, meta descriptions, and alt text. These are sections of text that describe your pages (or specific pieces of content within those pages). It's important to optimize your meta data to ensure that prospective visitors are encouraged to click through to your site. Titles are the first and most important description of your site. They should include at least one keyword relevant to that page (and your site). 

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SEO is the process of making your site more visible, more authoritative, and easier for Google's web crawlers to understand. There are three main areas of optimization: on-site, off-site, and content marketing. I'll cover most of the "technical" elements that you'll need to consider for your campaign. Google uses automated bots to continually search the web for new page entries. There are three main approaches you can take for search indexing. In the passive approach, you'll simply wait for Google to index your site.

The active approach allows you to update the URL structures and hierarchies on your site using an on-site site map. You'll need to create an XML sitemap and a robots.txt file for your site to tell Google's crawlers what to look at on your site. These files can be created using Notepad, WordPress, or any program that allows you to create TXT files. You may want bots to index all pages of your site by default. If so, you don't need a robots.txt file.

Google penalizes only 1% of sites for slow site speed. Every one-second increase in site speed is associated with a 2% increase in conversions. Whether you're after higher rankings or more conversions, it's a good idea to improve your site speed. Use a good caching plugin and limit the number of plugins on your site. Compress what you can to make your files load faster using an automated compression program like GZip.

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It's rare that you'll engage with a customer who is ready to buy the first time they hear about your product. Almost every lead starts as a TOFL, or top-of-the-funnel lead. Learning how to generate and manage these leads can accelerate your results. 5 Tips for Generating Top-of-Funnel Leads (TOFL) To generate TOFL, you need lots of quality content to generate awareness and nurture people into leads. 

Examples of high-value, actionable content include How-to articles, research and data reports, courses, and webinars. Link building is the process of acquiring inbound links to your website from authoritative publishers, websites, and domains. By going live for five minutes each day, you can build awareness, add value, and turn followers into leads. A podcast and/or YouTube channel could fill the same role. Brands often get too granular with their top-of-funnel strategy. Qualification of leads at the top of the funnel is more challenging. There are a few different types of qualified leads: product, marketing, and non-marketing qualified leads. 

Start shallower and wider in your funnel. There are a few different ways to figure out if someone is qualified. Analyzing the analytics can provide you with a wealth of useful information. If you send out a call-to-action and only one person responds, you're probably not getting a good lead. Pay attention to who is opening your emails (and how often). The best way to qualify a lead is to have a conversation with them. This can happen via Facebook Messenger, email, phone, Zoom, or any number of other media and platforms. Ask leading questions that gauge their pain points, needs, expectations, and desires.

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The Disavow Links tool can help you weed out problematic links before they impact your rankings. Conduct a backlink profile analysis using a link checker tool to see where your links are coming from.

You can disavow links with Google's Disavow Links tool. You'll need to create a list of all the links you want to disavow. Make a polite but firm request to the webmaster to remove the link and wait to hear a response.

The maximum file size is 100,000 lines. It can't be more than 2 MB – but you shouldn't have to worry about hitting it. Over the next few weeks, Google will recrawl the disavowed links and adjust its vision of your website's backlink profile.

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Backlinks are links on external domains that point to your site. They're relevant for search engine optimization because they're important for calculating a website's trustworthiness, or "authority." A bad backlink can have the opposite effect, damaging your reputation and lowering your rankings in search results.

Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

Google offers a "Disavow Links" tool to allow webmasters to get rid of problematic backlinks. For ranking purposes, webmasters can instruct Google to ignore specific backlinks. These links may remain on the web, but they won't be considered for your authority or rankings. 

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Most PBNs rely on a network of different sites, multiplying the costs for each new development. You can increase your return by making your node sites serve multiple functions. For example, you could turn each node into a revenue-generating machine in its own right. If you're able to manage a PBN in a sustainable, valuable way, you'll enjoy several benefits.

PBNs are notoriously difficult to implement in a way that yields a positive R.E.O. Not all businesses will benefit from one, but they can save you a lot of time. Using PBNs as part of a link-building strategy could give you the combination of tactics you need to grow consistently.

In a straightforward PBN, you're using one site to pass secondary authority to your primary domain. But with this strategy, you'll be capitalizing on a more diverse network of external publishers. For the average optimizer, PBNs simply aren't worth the time or money.

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A private blog network is a collection of individual, distinct websites owned by a single person or organization. It allows you to forgo conventional link-building strategies, which require patience and attention to quality. PBNs can also be used as avenues for revenue generation and tightly interlink with each other.

S.E.O's "Spidey sense" might tingle when reading a description of how Page Building Bins (PBNs) work. PBNs exist in a kind of "gray hat" territory, but there are ways to make them more valuable. The R.O.I Problem With PBNs: Your nodes are constantly pointing at each other, and only each other.

If you're looking for a domain name with lots of potential, you'll have to pay at least $500 for an S.E.O. You'll also have to spend hundreds of dollars on hosting, whois info, development, and content. The long-term return isn't attractive enough to warrant the initial investment in most cases.

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If you're not appearing in local search results, or not appearing at all, it can seriously impact your business. Google is very stringent in its listing guidelines, so you must follow them to the letter. Getting listed can be a bit of a process, but it's easy to fix if you follow instructions. Some business models are ineligible for a listing, including those that don't make in-person contact with customers. 

It's low-tech, I know, but it's Google's way of asking business owners to prove they are who they say they are. Just follow the instructions on the verification card to complete the process. Your site should be listed and ranked in no time after that. You need to fill out your business introduction as fully as possible. Your profile photo, in particular, needs to be eye-catching. 

People always like to get a behind-the-scenes glimpse of how businesses operate. Photos add character and life to an online business. If you don't have any reviews, you won't show up in local search results for your business. Reviews are a highly coveted piece of the Google Local puzzle. Your "star" rating will appear with your business listing, along with review excerpts, when somebody Googles your company name.

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Fake news is often intentionally misleading articles with inaccurate facts, missing details, and other flaws. Despite this, they're presented as factually accurate and have tremendous destructive power. Fake news first came to light in the aftermath of the 2016 Presidential election. Can you use fake news to your advantage in some way? There is a debate as to how much responsibility should be taken by Google, Facebook, and other tech giants to control fake news. Google's motivation for filtering out fake news is to increase public trust.

 It added new "fact-checking" systems to its search engine and news results. Google has been cracking down on fake news, and this could benefit your SEO strategy. Fake news is often difficult to pinpoint, even by advanced algorithms like Google. Some real news stories are mislabeled as fake news; some "fake news" stories aren't fake news at all. Many fake news sites have been flagged as spam and penalized by Google. If you receive a link from a fake news site, you'll want to remove it as soon as possible. You don't want your site to develop a reputation for writing or popularizing fake news. 

Timeliness is vital for relevance. Many of the fake news stories that became popular were timely. It pays to appeal to a specific demographic with your content. Use heightened emotions as a way to popularize your content and get more traffic, shares, and engagements. You should strive for factually accurate onsite and offsite content. Fake news is powerful because it's timely, highly emotional, and focused on one specific demographic. Use these tools to improve your own content's visibility and popularity. Earn links from high-authority sources and guest posts on trusted blogs to boost your trustworthiness.

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