For a podcast to benefit your SEO strategy, link building strategy, and brand reputation, you need to adhere to these important SEO podcasting fundamentals.

Mentioned in Today's Episode:

• Podcasts display in Google search results
• Research and target keywords strategically
• Optimize for conversion as well

Leave Some Feedback:

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with Timothy Carter & SEO.co:

• SEO.co
• SEO Company Blog
• Twitter SEO.co
• LinkedIn SEO.co
• Timothy Carter on Twitter
• Timothy Carter on LinkedIn
• SEO Company Podcast

We are often asked, "how much time should I spend working on content for my own site vs. building links to my content?" Assuming you are an SEO agency or in-house SEO/webmaster for one or several sites for a company, there is no hard and fast rule as to what time should be spent in content production vs. content promotion and link building. However, a general 50/50 rule is not a bad idea.

That is, 50% of your time should be spent creating stellar content and the other 50% of it should be spent promoting that piece of content, recognizing that only a portion of that time is spent in link building outreach. The rest is more likely to be spent writing even more content that includes relevant, quality backlinks.

As an SEO, how do you split your time between on-site content marketing/writing and off-site link building? We would love to hear!

Mentioned in this episode:

Off-Site SEO Strategies // Backlink Outreach

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

Link Building Services // @SEOdotco // SEO Link Building Blog // Linkedin

In this episode we explored the numerous reasons why your Google rankings dropped and what you can do to amend a dramatic drop in your search engine rankings.

Both on-site and off-site factors are at play in a Google algorithm rankings drop. If you haven't touched your site (or no one has touched your site with nefarious intent) then your site may have been the recipient of a recent Google update or even a manual Google action penalty.

The first thing you can do, is check Google Search Console and then head over to SEMRush to see if Google is updating it's algorithm. We advise to check those first to see if things are shaking up. Otherwise, you may require a more in depth SEO audit, or content audit to determine the root cause of your rankings drop.

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

SEO.co // @SEOdotco // SEO.co Blog // Linkedin // ROI // Nate Nead

Our hearts go out to those who are suffering more than us during this uncertain and unprecedented time in the history of our planet. We are confident we will collectively pull through this current coronavirus pandemic.

In uncertain times, there are unfortunate winners and losers. In times like these, there are more losers than winners, which is not how it should be, but it is a fact.

In this episode, we discuss a couple of client niches who are winning in digital marketing (among the thousands who are losing) at least in the short term. That is law firms using digital marketing and niche manufacturers who rely on SEO.

We have seen significant positive, upward movements from both of these groups in the last two weeks. What have you seen in terms of upward and downward trends in online search over the last couple of weeks?

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

SEO.co // SEO Agency Blog // @SEOdotco // Linkedin // ROI // Nate Nead

With the right strategy, you can use podcasting as a way to expand your link building (and improve your rankings in search results), while simultaneously generating more search traffic to the podcast itself.

Let's take a deep dive and explore how to use podcasts for SEO and link building in 2020.

Mentioned in Today's Episode:

• How long does it take to rank?
• Libsyn
• Podbean
• High-quality, linkable assets

Leave Some Feedback:

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with Timothy Carter & SEO.co:

• SEO.co
• SEO Company Blog
• Twitter SEO.co
• LinkedIn SEO.co
• Timothy Carter on Twitter
• Timothy Carter on LinkedIn
• SEO Company Podcast

In this episode we discuss a case study from an SEO project with a SaaS company where we helped to build landing page and tutorial videos explaining the product and its various features.

The result: the dwell-time on the site more than tripled up to nearly three minutes.

The subsequent result: the SEO skyrocketed, taking the site from page 2 for a phrase with a search volume of 100K+ to the coveted position 1 for their main "money" term.

Some other interesting things happened as well. Listen to the episode to learn more.

Mentioned in this episode:

Video SEO Guide // Video Production Services for SEO

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

SEO.co // SEO Blog // @SEOdotco // Linkedin // ROI // Nate Nead

Anyone familiar with SEO has likely seen the SEO equivalent of a snake-oil salesman: that person or agency that makes overly-ambitious promises that sound too good to be true.

Worse still are the stories we hear about SEO agencies who take clients money without delivering commensurate value for the client. Here we outline a few ways to tell whether an SEO agency is trustworthy.

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

SEO.co // @SEOdotco // Linkedin // ROI // Nate Nead

In this episode, we discuss specific reasons why your link building campaigns may not be working. Whether you're performing your website link building in-house or outsourcing it to a third-party vendor, earning links organically or building them manually requires a keen eye for the right elements to make a natural link building profile scale with ease. If done incorrectly, you are almost guaranteed to hurt your SEO efforts more than help them.

Remember, this is part 1 of a 3-part series on failed link building. Stayed tuned for parts 2 and 3.

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

SEO.co // @SEOdotco // Linkedin // Link Building Service

Instead of hunting down every last onsite strategy useful for increasing conversion rates, start looking offsite. In particular, there are three offsite strategies I've known to be useful in maximizing your onsite conversion rate.

Mentioned in Today's Episode:

• high quality content writing services

Leave Some Feedback:

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with Timothy Carter & SEO.co:

• SEO.co
• SEO Blog
• Twitter SEO.co
• LinkedIn SEO.co
• Timothy Carter on Twitter
• Timothy Carter on LinkedIn
• SEO Podcast

When it comes time to hiring an SEO agency, there are certain critical SEO company questions you will want to ask. We discuss some of those in this episode.

While by no means an exhaustive list, these questions will help you get to know your potential SEO better, understand their capabilities and figure out if there is a cultural fit between them and your organization.

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

SEO.co // @SEOdotco // Linkedin // ROI // Nate Nead