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2:09 What is a ranking factor

2:34 Why do you do SEO?

3:55 Many of the things people do are not SEO

4:16 Why did your impressions fall?

4:45 Definition of impressions

6:51 Why did your traffic fall?

Episodes that answer this question:

https://www.youtube.com/watch?v=gPtGQ8xQyhA

https://www.youtube.com/watch?v=ivSogvXY6FA

9:38 If you're not tracking your SERPs you're going to have no idea if you're successful

10:30 EEAT has no effect on your rank

Google's own documentation says this:

https://developers.google.com/search/docs/fundamentals/seo-starter-guide

12:23 EEAT audit = scam

12:28 People do EEAT on your website = scam

13:12 Other things that are not ranking factors

17:24 Things that are ranking factors

The episode that talks about relevancy and authority and algorithms

https://www.youtube.com/watch?v=zjoV09CHyGA