In episode 10 of "The Good, Bad & the Ugly of Self Storage," hosts Michael and Dylan Cunningham discuss strategies for attracting new customers to self-storage facilities. They emphasize the importance of a Google Business Profile, SEO, and maintaining accurate online listings. They also highlight the significance of drive-by traffic, using signage, and leveraging existing customers through referral programs and personalized customer service. Additionally, they discuss building relationships with competitors to convert their customers. The episode concludes with a cautionary tale about the impact of website oversights on occupancy and revenue.