Summary

In this episode of the SEO Product Unveiled podcast, Björn Darko and Vanda Pókecz discuss the challenges and strategies of stakeholder management for SEOs. They emphasize the importance of building strong relationships with stakeholders, prioritizing SEO initiatives, and ensuring clear communication between SEO teams and technical departments. The episode also highlights the role of data and KPIs in SEO, as well as the responsibility of SEOs to communicate their visibility and the value of their work.

Takeaways

• Stakeholder management is crucial for SEO success.
• Strong relationships with stakeholders foster collaboration.
• Prioritization is one of the biggest challenges for SEOs.
• Communication between SEO and technical teams is often misunderstood.
• Using KPIs is essential to demonstrate SEO impact.
• SEOs must clearly prioritize their initiatives.
• Early involvement in the development process is key.
• Misunderstandings can arise from different technical languages.
• Data analysis helps communicate SEO value.
• Team collaboration is the key to success.

Chapters:

00:00 – Introduction to Stakeholder Management
02:58 – The Importance of Relationships with Stakeholders
06:03 – Prioritizing SEO Initiatives
08:57 – Communication Between SEO and Technical Teams
12:02 – Challenges of SEO Prioritization
15:01 – Misunderstandings Due to Different Technical Languages
17:54 – The Role of Data and KPIs in SEO
21:06 – The Importance of Smart Prioritization
23:55 – Early Involvement of SEO in the Development Process
26:53 – The Responsibility of SEOs for Their Visibility
30:09 – Team Collaboration and Communication
32:57 – Conclusion and Outlook on Future Topics