In his Year 1ne, Nathan works as an SEO Strategist at Flywheel Digital, a boutique growth marketing agency. The truth is Nathan started out as a life science student in the pursuit of medical school only to have an MCAT seminar deliver an earth-shattering awakening about how much time he would have to commit to getting there, so Nathan chose the next best thing…to get into digital marketing.😱

Some of the highlights from Nathan and Blair’s chat include the real deal of what being an SEO is all about, how medicine, law and SEO are similar; and the time that ChatGPT let him down.

In This Episode 🗣️
Nathan’s Year 1ne @ Flywheel Digital
1:42 | Introduction from Nathan
4:05 | Overview of Flywheel Digital
5:25 | Working as SEO Strategist
7:50 | Doing link building for SEO
9:25 | Essential software and tools
11:00 | Deciding to drop med school and get into marketing
13:15 | Nerding out on SEO
14:30 | Essential human skills
18:50 | What’s on your mind in marketing right now?

Getting to Day 1ne: The Job Search
21:05 | Getting hired at Flywheel Digital
24:10 | Learning about SEO while looking for SEO job
25:10 | Talking about technical SEO
26:35 | Hardest part of the job search
28:30 | Onboarding experience at Flywheel Digital
29:10 | The “What’s your favourite brand?” question
33:00 | Hot tips for content marketing and SEO for small organizations
41:00 | Being creative in marketing

Thing’s I’ve Learned in Year 1ne
44:15 | Rookie mistake on trusting ChatGPT too much
45:15 | Lesson learned to communicate succinctly

The Hottest of Links and Resources 🔥
Connect with Nathan Smith: LinkedIn
Brands/organizations: Flywheel Digital | ChatGPT | Wayfair | HubSpot
Marketing and media tools: Skillshop with Google | Google Search Console | Google Analytics 4 | Google Chrome Developer Tools | Ahrefs | Semrush | BlueArray Technical SEO Certificate | YouTube
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness