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In this episode, Jules White steps back from the noise of everything business owners are told they “should” be doing, and shares who The Website Success Show is for and what she believes about marketing your business to get clients.
Jules explains that most of the people she works with are in health and wellness, such as mental health professionals, cinicians such as physiotherapists, coaches and more. These are businesses that help clients get better, so they always need new people coming in. She walks through the four core problems she helps solve, so you can get a steady stream of clients without relying on social media.
Key Takeaways:
Visibility: Learn why showing up when people are already searching for what you do, on Google, Maps, AI tools and even smart speakers, helps you escape the feast and famine cycle. Jules explains why the aim is to reach the right people rather than just more traffic. She also covers how relationships, collaborations and referrals add to your visibility, with your website as the hub everything points back to.
A Website That Converts: Discover why it matters to feel confident sending people to your website, whether they come from search, networking or referrals. Jules talks about making your website easy and pleasant to use. She also covers understanding where your traffic comes from and which pages need attention first.
Social Media Is Optional: Jules gently challenges the idea that social media is a “necessary evil”. She explains how the time and energy it takes often doesn’t bring clients in, and why traffic stops as soon as you stop posting. Instead, she encourages building on what you own: your website, your domain and your email list.
Knowing What to Prioritise First: Learn why you don’t have to fix everything at once. Jules shares how having one focus at a time has made a real difference in her own business. For example, her current focus is podcast guesting and speaking to groups. She also explains why your first priority might be your referral process, your conversion path or your messaging rather than more traffic.
Jules also shares how she has grown this podcast to almost 20,000 downloads without promoting it on social media or paying for ads, through search and word of mouth.
If you’d like to be found by the people already searching for what you do, without feeding the algorithm, this episode is a reminder that there is another way.
Resources mentioned in this episode:
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Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
In this episode, Jules White is joined by brand messaging strategist Peta O’Brien-Day to talk about why so much traditional marketing feels uncomfortable for business owners who care about the people they help, such as physios and mental health professionals, and what a different approach can look like.
Peta draws on her 15 years as a youth worker to explain how many common marketing methods treat people as objects to be pushed through a funnel rather than people with their own agency. She and Jules talk through the oversimplification behind frameworks like StoryBrand, the tactics we’re often told to use, and why honest information helps people make the decision that’s right for them. Peta also introduces the Heroine’s Journey, a story structure built around community rather than a lone hero, and how she has turned it into the Regenerative Story Framework.
Key takeaways:
Connect with Peta:
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Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
In this episode, Jules White shares her thoughts after a big, well-known brand rebuilt its website entirely using AI, and explains why rebuilding your own site with AI may not be the shortcut it seems.
Jules compares the current wave of AI-generated websites to the early days of AI copy: impressive at first, until everyone realised it all sounded the same. She explains why a plain website that is genuinely yours beats a polished one that could belong to any business, and why many business owners don’t need a new website at all.
Key Takeaways:
The Sameness Problem: Learn why AI-built websites often look generic, and how a brand can lose what made it instantly recognisable to its customers.
Plain but Yours Beats Polished: Discover why your existing website, even if it feels boring to you, may be doing more for your business than a sleek redesign would.
The Cost of Starting Again: Hear why rebuilding or moving your site can cost you existing traffic and domain authority, and why the “starter site I’ll fix later” often becomes your website for years.
Owning Your Website: Jules explains why building on an established website platform you can learn means you’re not dependent on one person or one type of tech, and why prompting AI for every small change can take longer and carries an environmental cost.
The Security Question: Find out why code written entirely by AI, with nobody checking it, can leave vulnerabilities you may never know about, and why this matters more for small businesses.
Pause Before You Rebuild: Jules encourages you to avoid snap decisions based on the easiest path, and shares why she thinks of AI websites a bit like junk food.
Resources mentioned in this episode:
Don’t forget to subscribe to the podcast for more practical tips on SEO and getting your website working for your business.
Send us Fan Mail
Support the show
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
In this episode, Jules White audits the newly relaunched website of Jana from Tune in with Jana, a Website Growth Club member who supports professionals with stress, anxiety, burnout and self-doubt through hypnotherapy, somatic work and Kundalini yoga.
Jana's goal is simple: for her website to bring clients her way with less time spent on marketing. Jules looks at what's already working on her new site and picks out the practical changes that will help it do more.
In this episode, Jules and Jana talk about:
Resources mentioned in this episode:
If you'd like help with your website or showing up in Google and AI search, send Jules a message and let her know where you're stuck.
Send us Fan Mail
Support the show
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
In this episode, Jules White steps away from the usual tips to share what has been on her mind over the last few weeks: a holiday that didn't end quite as planned, the pull of social media, feeling like a square peg, and a book that has changed how she thinks about marketing and growth.
Jules talks about switching off completely on a week away in Crete, and how the work breakthroughs she half expected never arrived. What her brain needed was simply rest after a tough couple of years. On the last day, her husband slipped on some harbour steps and needed stitches and a scan, and Jules shares how that sent her nervous system into overdrive and made coming back to work harder than usual.
From there she reflects on giving yourself grace when a season doesn't feel simple, the occasional moments when a glimpse of social media makes her question her decision to leave, and why those moments actually confirm the break-up was right. She also opens up about feeling like a square peg in a round hole for most of her life, being a highly sensitive person, and deciding to stop trying to fit the round hole.
The heart of the episode is Patrick Grant's book Less, which Jules read on holiday. She connects its message about consumerism and fewer, better things to the online business world: the endless courses, the pressure to churn out content, and the idea that more growth is the only measure of success. She makes the case for building something solid and intentional instead, with pages and a body of work that genuinely bring you clients, and a business that pays the bills and supports the life you want without taking everything from you.
What Jules talks about:
Resources mentioned in this episode:
If this episode resonates with you, send Jules a message. She'd love to hear from you. Normal service resumes next week with practical tips on getting your website found in search, converting clients and getting recommended by AI.
Send us Fan Mail
Support the show
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
In this episode, Jules White explains how frequently asked questions, one of the most underused sections on a website, can grow your traffic, build your authority and increase your conversions, and why they matter more now that AI answers and AI Overviews pull directly from them.
Jules shares a real example from a website visibility report she ran recently for a physiotherapy business, whose FAQ page was showing up for "sports massage" in both organic and AI search. From there she walks through why FAQs work on two fronts: removing the last-minute hesitation that stops human visitors booking, and giving search engines the context and plain language that show you know your subject. She then covers how to find the right questions, how to structure them so they stand on their own and get cited, and where to place them across your site, including the local-intent questions that help nearby businesses get found.
Key Takeaways:
Why FAQs matter: They remove buyer hesitation right beside your call to action, help attract right-fit clients by answering things like how you work and your policies upfront, and cut down the admin of answering the same questions over and over.
Finding the right questions: Start with what your clients genuinely ask you, then widen out using Google Search Console, the People Also Ask and related searches on a results page, AlsoAsked and Answer the Public, and AI tools like Google Gemini, though Jules suggests not starting with AI.
Structuring them to get cited: Lead with the answer rather than waffling, keep each question and answer able to make sense taken out of context, use clear headings, keep answers to roughly 40 to 60 words, stick to one question per entry, and add FAQ schema where you can.
Where to place them: A few general questions low down on your homepage, four to six targeted ones on service and product pages to strengthen thin content and weave in keywords, and a dedicated, well-organised FAQ page broken into clear sections.
Local intent for local businesses: Questions tied to local events, parking, addresses and nearby landmarks weave your location in naturally, like asking whether to book a sports massage before or after a local marathon.
Google Business Profile: Google has retired the manual Q&A section, so its AI now answers questions using your website, reviews and profile details, which makes keeping those sources accurate and complete more important than ever.
Your takeaway this week: Review your core pages, your homepage, your most important product or service, your about page and your contact page, and check whether your existing FAQs still make sense out of context, and what you could tweak or add.
Resources mentioned in this episode:
You can also text the show or send Jules a DM to share what you discover are your core topics.
Subscribe to The Website Success Show for more grounded, practical tips on getting found in search without relying on social media.
Send us Fan Mail
Support the show
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
In this episode, Jules White shares the three biggest SEO and website mistakes she sees costing business owners time and money - the same things that come up again and again when she looks at people's websites and talks to them about their businesses.
Counting down from number three, Jules starts with overlooking what SEO and your website can really do for your business. She talks about the owners who pour their time into social media while their website does very little to explain what they do or help people buy - and why a steady stream of leads matters so much, especially for businesses whose clients get better and move on, like physios, counsellors and psychotherapists. When people are already searching, whether that's on Google, through a smart speaker or in a conversation with AI, showing up in search, maps and AI answers can bring the right clients in.
The second mistake is not having a clear message. Jules makes the case for simple, obvious language, so people don't have to burn mental calories working out how to buy from you. Could an 82-year-old or a 10-year-old understand what you do, who it's for and what to do next? She covers the curse of knowledge, using the words your customers actually use, and making sure there's a clear call to action above the fold.
The number one mistake is website structure. Jules explains how a proper heading hierarchy - one H1, then H2s, in a natural order - helps Google and the AI bots understand your pages, and how website builders can set you up to fail if you only ever use headings for styling. She also covers the details that sit under this same mistake: page titles and descriptions, image alt text, internal links with descriptive anchor text (not "read more"), a relevant external link or two, and mobile responsiveness - including why AI bots won't wait around for a slow site the way Google might. Best of all, you can check your own pages in minutes with a free browser plugin, and fix these things one at a time without rewriting your whole website.
Key Takeaways:
Send us Fan Mail
Support the show
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
In this episode, Jules White is joined by Adam Schaeuble of Podcasting Business School to explore how an audio-only podcast can help small and local business owners grow their reach, win more clients and build expert positioning - all with far less reliance on social media.
Adam shares how he went from running a fitness studio to becoming a full-time podcaster, and why he believes so many people give up on podcasting long before it starts to pay off. He explains why you don't need to be famous, own fancy equipment or book a studio to begin, and why the businesses that stick with it are usually the ones that see the real rewards.
Jules and Adam get into podcast SEO - which, as Adam explains, works very differently from website SEO - and why the name of your show matters far more than most people realise. Adam also tells the story of losing his Threads account overnight, and why it convinced him to focus on the two things no platform can take away from him: his SEO and his email list.
Key Takeaways:
Why Most Podcasters Quit Too Soon: Adam shares the sobering statistics on podcast drop-off, and why the first 100 episodes are really just practice.
Podcasting for Local Businesses: Discover why a podcast can work for almost any location-based business, from estate agents to chiropractors, and how putting your town or region to work helps the right people find you.
How Podcast SEO Really Works: Learn why podcast SEO lives in the search bar of Apple and Spotify, and Adam's rules for naming a show that actually gets found.
The Danger of Rented Land: Hear what happened when Adam's Threads account was shut down overnight, and why your email list and the content you own matter so much.
Start Before You're Ready: Why "ready, fire, aim" beats waiting for the perfect setup, and how the human, unpolished moments are exactly what set you apart from AI.
Resources mentioned in this episode:
Send us Fan Mail
Support the show
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
In this episode - a milestone 150th - Jules White answers the SEO questions she gets asked most often, the ones that come up again and again in messages and in real-life conversations. Think of it as a "start here" episode: the one to send to a friend who is stressing about showing up on Google or feeling worn out by social media.
Jules works through six of the questions she hears most, from whether SEO is dead now that everyone is using AI, to whether you really need to be on social media, blog constantly, or hand your SEO over to someone else. Along the way she explains why strong foundations still matter, why your core website pages usually come before blogging, and why you want to understand enough to own your own strategy even when someone else does the implementing.
The Top Questions About SEO Jules Answers:
Jules's one takeaway from the whole episode: get really clear on your messaging - what you do, who you help, how you make their life better, why they should choose you over your competitors and what they need to do to get it. Get that in place and everything else becomes so much easier.
If you've ever wondered whether SEO still matters, whether you can skip social media, or whether to learn this yourself or pay someone, this is a good episode to start with.
Resources mentioned in this episode:
Send us Fan Mail
Support the show
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
In this episode, Jules White sits down with photographer Becky Kerr for a live Google Business Profile audit, working through the simple, practical changes that help Google understand a business and send it the right kind of work.
Becky's photography is wonderfully varied, from commercial shoots for big brands through to events and awards, and Jules shows how getting the profile and website working together helps the right clients find her. They look at Becky's categories, spotting that "photography studio" didn't fit how she actually works and that "advertising photographer" could serve her better. Jules also walks through adding services and products properly, with descriptions and links through to the right pages, and explains why niching by location helps you stand out even when your work takes you all over.
Key Takeaways:
If your Google Business Profile is sitting half-finished, or you have never quite known what to do with it, this episode gives you a calm, clear place to start.
Resources mentioned in this episode:
Send us Fan Mail
Support the show
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
From the publisher's feed
Love the work you do, but tired of pouring time into social media and getting very little back?
There is another way to bring in clients. When your website is found on Google,…
This podcast is for health and wellness professionals who run their own practice and do most of their own marketing, even if they have a little help.
Therapists, counsellors, skin specialists, aesthetic and medspa practitioners, holistic and complementary therapists, nutritionists, coaches, physiotherapists, retreat hosts and training academies. You’re established in what you do, you need a steady flow of new clients, and you want to understand your marketing rather than hand it all over.
This show answers questions like:
Each week, you’ll get:
Hosted by Jules White, website and SEO consultant, founder of The Website Success Hub and a former beauty and wellness therapist. Jules helps practitioners build marketing that feels calmer and more human, so their website brings in the right people while they focus on the work they do best.
Social media is optional. Your website isn’t.