SEO is a performance channel that has changed rapidly over the years, but are the old rules still relevant in a world that is impacted by AI and social media?

In the first ever episode of Digital Disruptors, winners from this year’s 30 under 30 awards talk about the generational differences in SEO thinking, how AI impacts it, and the future of search beyond Google.

PMW’s News Reporter Reem Makari speaks to Mollie Ellerton, Head of SEO at Hookflash, and Jean Sarunporn, SEO Director at MG OMD, to discuss how their generation of marketers view search today, what strategies they see as outdated and which ones are still being used today, looking at search beyond Google, and more.

New episodes of the mini series will continue to come out fortnightly alongside the main show, Performance Marketing Unlocked. View the winners from this year’s 30 under 30 awards here.

This episode was produced by Haymarket Studio Manager, Nav Pal and hosted by PMW News Reporter, Reem Makari.

~ Episode breakdown ~

(1:19 - 4:03) Challenging Traditional SEO Mindsets

(6:56 - 11:30) Evolving Search Platforms

(16:00 - 19:15) AI in SEO

(22:38 - 30:34) First SEO Success Stories

(39:22 - 42:38) Myth or Fact SEO Game

Hosted on Acast. See acast.com/privacy for more information.