Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry. 

Discover how to optimize your website, the role of social media, effective keyword strategies, and the collaboration between SEO and paid search ads. Whether you're new to SEO or looking to enhance your current strategies, this episode has invaluable insights and practical tips to elevate your SEO game.

Timestamps:

00:00 Introduction

00:15 Meet Joe & Ghaith: The SEO Experts

00:35 Joe's Journey in Digital Marketing

01:51 Discussing the Show's Name: Below the Fold

03:47 Defining SEO and Its Importance

05:06 SEO: Page Ranking vs. Website Ranking

06:04 The Value of Quality Traffic in SEO

10:18 SEO Tools and Real-Time Data

13:06 Best Practices and Keyword Trends

14:29 Impact of Google's Algorithm Changes

15:12 On-Page SEO: Keywords, Content, and Meta Tags

19:41 Off-Page SEO: Backlinks and Authority

23:09 Relevance of Backlinks in SEO

24:29 Impact of Social Media on SEO

28:00 Technical SEO Essentials

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