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In this solo episode of Coffee Nº5, Lara Schmoisman cuts through the noise around SEO and breaks down what actually matters: technical performance, quality backlinks, and audience-driven keywords. She explains how SEO fuels organic growth, why structure matters more than shortcuts, and how brands can build long-term momentum in a world shaped by AI. A clear, strategic guide for marketers who want results—not gimmicks.

We'll talk about:

• Why your website—not social media—is still the core of your digital ecosystem.
• The three parts of SEO: technical performance, backlinks, and keywords.
• The truth about technical SEO: structure, performance, pages, and the tech stack that supports conversions.
• Traffic vs. conversions: why most brands confuse them—and lose momentum.
• How AI has changed backlink strategy.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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