Social PR Secrets by Lisa Buyer

SEO/SMO Experts Virginia Nussey, Mindy Weinstein and Kristi Kellogg


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During this interview, Lisa Buyer sat down with Mindy Weinstein (SEO manager and trainer), Virginia Nussey (content and media manager), and Kristi Kellogg (a content writer) when they worked together as part of the Bruce Clay content team.

Bruce Clay, Inc. is a global digital marketing agency and a leading provider of search engine optimization services, consulting, and training. 

During this segment, we get to hear all about SEO and SMO from three experts. Search engine optimization is important for thriving in this digital world, learning their tips and tricks to be successful. Kristi talks about why you should be mindful of your hashtags, while Mindy and Virginia discuss the importance of having quality content that speaks to the readers. Tune in to find out more about SEO and SMO and what they recommend to get the most exposure!

“Every time you fail to use a hashtag or you fail to tag someone, you’re missing valuable opportunities to get your message seen by more people” - Kristi Kellogg

Some topics discussed in this episode include:
  • Meet the team
  • What is SEO
  • Importance of quality writing 
  • Social Media Optimization (SMO)
  • Being mindful of hashtags
  • Using the right keywords 
  • Influencing positive search results 
  • White hat and black hat SEO 
  • Tools for SEO
  • Contact Bruce Clay 
    • Website
    • Twitter
    • Facebook
    • LinkedIn
    • Youtube Channel
    • More from Bruce Clay 
      • Mindy LinkedIn
      • Kristi LinkedIn
      • Virginia LinkedIn
      • References and Links Mentioned
        • Bing
        • Yahoo
        • Google
        • SEOmofo
        • Search Engine Journal
        • Search Engine Watch 
        • Subscribe to & Review Social PR Secrets Podcast

          Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

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          Social PR Secrets by Lisa BuyerBy Lisa Buyer

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