What do you do when you work for one brand, but are trying to develop your own personal brand? Matt @mattgottesman talks to Natasha Castles (on air DJ for 101.5 Phoenix) about her love of music and becoming an On-Air personality, remembering to still be an individual while being a part of other ventures such as a radio station, breaking out her own brand and the importance of creating one for yourself, being okay not knowing all the answers but striving to take a chance anyways and more...