Day in Tech History

September 5, 2007: Lulu sued Hulu over Similar Name


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<img width="381" height="132" data-tf-not-load src="https://dayintechhistory.com/wp-content/uploads/2013/09/LuLu1.jpg" class="attachment-full size-full wp-post-image" alt="Lulu.com" decoding="async" srcset="https://dayintechhistory.com/wp-content/uploads/2013/09/LuLu1.jpg 381w, https://dayintechhistory.com/wp-content/uploads/2013/09/LuLu1-300x103.jpg 300w" sizes="(max-width: 381px) 100vw, 381px" />

<img decoding="async" width="300" height="103" data-tf-not-load src="http://vid.geekazine.com/dith/uploads/2013/09/LuLu1-300x103.jpg" alt="Lulu.com" class="wp-image-22165" srcset="https://dayintechhistory.com/wp-content/uploads/2013/09/LuLu1-300x103.jpg 300w, https://dayintechhistory.com/wp-content/uploads/2013/09/LuLu1.jpg 381w" sizes="(max-width: 300px) 100vw, 300px" />Lulu.com

2007 Lulu.com is a site that allows people to publish their own books. Hulu.com is an online video site. Still, Lulu felt that Hulu was way too close to their name, so they decided to file a lawsuit for similarity.Similarity of what?

Now if you want to go sue someone who is backed by NBC Universal, you have a lot of marbles. Nonetheless, it sounds more like a publicity stunt for Lulu to get their name out. Well, the lawsuit was dropped on Oct. 22, and Hulu launched in Beta. Ultimately, by March 12th, 2008, Hulu.com was officially launched.

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