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In this episode, Serena Rathi, co-founder of Droosh, shares how her brand was inspired by family, culture, and the flavors of her Indian heritage. Growing up watching her Maa—her grandmother—cook beautiful, spice-filled meals for the family, Serena set out to capture that same warmth and authenticity through Droosh’s organic spice mixes and hot sauces. She talks about what it means to be a founder, how Droosh is bringing a modern touch to traditional Indian flavors, and the ongoing mission and growth behind the brand.
By HAPPIER GROCERYIn this episode, Serena Rathi, co-founder of Droosh, shares how her brand was inspired by family, culture, and the flavors of her Indian heritage. Growing up watching her Maa—her grandmother—cook beautiful, spice-filled meals for the family, Serena set out to capture that same warmth and authenticity through Droosh’s organic spice mixes and hot sauces. She talks about what it means to be a founder, how Droosh is bringing a modern touch to traditional Indian flavors, and the ongoing mission and growth behind the brand.