Katherine Martín-Fisher introduces Serge, who shares his journey from a career in car sales to becoming a videographer, emphasizing the power of storytelling in business. Serge discusses finding ideal clients and overcoming camera shyness, offering practical advice for those new to being on camera. They delve into the importance of consistent messaging in video content and explore the Hook, Story, Offer framework. Serge highlights the value of relatability in marketing and provides tips for starting video content creation. He also shares insights on self-assessment in videography and his future plans. The episode concludes with information on connecting with Serge and Katherine’s final remarks, encouraging audience engagement.

(0:00) Introduction by Katherine Martín-Fisher

(0:45) Guest introduction and Serge's background

(2:28) Serge's journey from car sales to videography and the role of storytelling

(6:51) Identifying ideal clients and overcoming camera shyness

(10:08) Serge's advice on getting comfortable in front of the camera

(16:08) Storytelling, personal experiences, and understanding the audience

(24:29) The significance of consistent messaging in video content

(29:16) Hook, Story, Offer framework and categories of video content

(33:30) Relatability in marketing and starting with video content creation

(37:40) Self-assessment in videography and future plans

(47:15) How to connect with Serge and his services

(48:33) Final thoughts and gratitude

(49:15) The value of connecting through podcasting

(49:40) Katherine's closing remarks and call-to-action