Here are three things you’ll learn in this episode:

1. The Entrepreneurial Journey and Learning from Failure: Geoffrey emphasizes that success is rarely "overnight" and that entrepreneurs must embrace mistakes as learning opportunities, refining their approach with each new venture.
2. Building a Business Around Passion and Unique Problem-Solving: He advocates for identifying a genuine problem that you are passionate about solving and then laser-focusing on that niche to become a dominant provider, attracting customers naturally.
3. Sales Through Service and Cultivating Evangelist Customers: Geoffrey stresses that sales are best achieved through excellent service, urging entrepreneurs to build relationships with customers akin to a parent supporting their child, leading to loyal patrons and referrals.

About Geoffrey and Think Big with Geoffrey:

• Website: https://www.thinkbigwithgeoffreykent.com/
• LinkedIn: https://www.linkedin.com/in/thinkbigwithgeoffreykent/

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