Serious Social from immediate future

Too many businesses start their social media marketing journey with a pre-conceived idea of the number of posts they need, the frequency with which they need to appear, and don't know what the best way to spend their social budget is. You need experienced heads who have a proven track record of creating go-to-market and go-to-business strategies in social media. 

In our latest Serious Social podcast, IF Managing Director, Colin Jacobs reveals where your paid media budget should be placed to secure sustained and incremental social impact. 

In this episode of Serious Social, Katy Howell is joined by Neville Hobson, award-winning blogger and podcaster, to discuss the challenge of building trust in innovations and the future of social.

As the world changes, everyone is reconsidering touchpoints and changing their behaviours - in both reality and virtually. Yep, marketers, you need to think about your digital touchpoints and sort out your customer journey on social.

In this episode of Serious Social, Associate Director, Belle Lawrence, explains why.

Copyright: immediate future

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/ 

The B2B landscape is flush with more usable content than you may think! Businesses need to be controversial (to an extent), experiment with different types of content and front up to the current challenges faced in boardrooms today.

In this episode, MD, Colin Jacobs, explores how businesses can improve their B2B content. Listen now!

Copyright: immediate future

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/ 

Cancel culture has been around for almost two decades but, like most things, has accelerated in 2020. Businesses need to make sure they protect their reputation and adapt to changing audience behaviours. But where to start? We explore the things you need to think about to help you get started.

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

If business hasn’t focussed resource on their social media marketing by either not having enough people or the right people, it can be really challenging to create content. In fact, the roles in social media these days encompass not just posting on social…but skills in copywriting, visual branding, strategy, crisis and customer service, paid ad campaigns, tracking and analytics - the list goes on! 

So when it comes to what is usually the first step in many journeys to producing and posting social content - the planning, where do you start and what do you include? I’m bringing you a foolproof list you can explore...

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

Myths, they surround us. Many have tried to prove or disprove the existence of Nessie, the Loch Ness Monster. Bodmin Moor is said to have its own beast who occasionally wanders into view, and lightening supposedly doesn’t strike twice, although some scientists take issue with that claim.

The same reach can be said of marketing myths. Once cultivated from a person’s mind and shared initially from desk-to-desk, and then later computer-to-computer, and now we’re even seeing generational baton sharing is happening. The great thing about modern marketing is the data. It’s easy to prove or disprove something. Despite that, many marketers have been happy following the so-called facts laid down within marketing and not taking time to check authenticity.

For example:

1.     Only short-form content performs well on Social Media

2.     Blogs must be 800 words or less

3.     Social Media is free marketing

Are they bonafide or BS?

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

It’s social moments and trends that let us understand audience intent. It’s rising interests and topics that enable us to align and drive brand in the category. And it’s changing behaviour that identifies triggers and motivations we can influence.  

Hence, we are always looking at the data. We’re used to surprises, but never more so than when we saw Christmas was trending in summer!  

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/ 

Katy - 
Taking a better look, it turns out it’s not just a spike of memes or jokes across a few days.  In fact, over the last 90 days in the UK, there have been 525K mentions of Christmas on social according to Brandwatch. An astonishing 1423% up on the previous 3 months – which actually includes December and Christmas last year! 

Why is it that the holiday season has grabbed our attention? What is driving the conversation – surely no one is already planning the festivities? 

Well, Pinterest data shows that whilst people usually start making plans in September. This year they’ve started searching and saving for Christmas much earlier. Searches on Pinterest this April jumped 77% higher than April 2019.

What does this tell us about our consumers? Is it signals to help plan Q4 or has Christmas come early and we need to move fast to capture the opportunity?

I’m going to share three findings that you can action now. But if you want all the detail then at the end, I’ll also share a link to our insights report with all the data on what Christmas in July really means! 

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

The latest episode of our Serious Social podcast with our Associate Director, Belle Lawrence looked at the role of sound in social media! Listen now for a deep dive into how you can enhance your 'sound on' social formats like Stories and Videos.

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/ 

If you're not using sound in your social, you're leaving your brand on mute. This episode was recorded live on Facebook on Friday 3rd July 2020. 

What have you listened to today? Music? The sound of emails landing in your inbox? Perhaps a podcast? And right now, you’re listening to me! 

Within social, we’re used to tapping, swiping and watching, but do we always listen? It seems that audio is booming right now, so we’re going to explore sound in social media today.

We don’t need a physical stage to make a noise - social media is an opportunity to turn up your brand volume, and incorporating sound into your strategy can really elevate your brand resonance. 

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and eventually, trust you.

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/ 

Social is your brand voice, building trust from audiences is vital. Here are four steps to enhance brand trust. This episode was recorded live on Facebook on Friday 26th June 2020.

Katy - 
Brands need to be trusted by audiences. In fact, brand trust is one of the most intangible advantages a company can have. According to Edelman Trust Barometer 2020, 81% say trust in a brand to do what’s right is a deal-breaker or deciding factor in their brand buying decision.

In the current climate, trust has been eroded further. Consumers and customers are hyper- suspicious, and even cynical. Questioning everything. 

Let's be honest if you’re an untrustworthy brand, no amount of social media marketing will wallpaper over the cracks. People want to buy from trusted brands. And you cannot expect trust if the fundamentals are not in place. From companies that support employees to products that do good for society or our environment, people want more from brands.

Social is instead your opportunity to demonstrate your brand purpose - with the right messaging, it can enhance your company reputation and accelerate trust. Even for those brands striving to be better, the right communication will do a great deal to enhance trust in the brand.

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/