You know, it sounds so simple. Clients really want only two things from you. 1) solve the problems you were hired to solve and 2) bring some innovation to the management of the service.

Okay. So how do we know what problems are important to solve that simple we've asked them in the context of the meetings. We've held around their expectations. In fact, not only have they told us what problems are important to solve. They've told us what order to solve them in remember because we've insisted they prioritize the list.