Seriously in Business: Brand + Design, Marketing and Business

Branding in 2025 is going to look different—and if you're not ready, you're going to be left behind. Do you want your brand to get noticed, loved, and ultimately create more income for your business? Of course, you do! In this episode, you'll learn what you need to start doing today to boldly stand out in 2025.

Join me, as we dive into the first of a three-part series on creating a bold brand. Learn to infuse consistency, uniqueness, and a whole lot of YOU into your brand.

Plus, stick around till the end for the four crucial questions to ask yourself if you want your audience to feel like you just get them and they can't help but work with you.

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Okay this one is the most uncut and raw podcast I've recorded in years. Not even an intro or outro..not even uploaded to Youtube!

In this special bonus episode, I'm sitting down, friend-to-friend on what 2024 really looked like... and what my plans are for 2025. 

2024 was BIG... I had a baby, moved house, spent $36k+ on coaching, brought on 5 new team members, launched a program and had my biggest revenue you year to date... Yep, it’s been BUSY.

But beyond the hustle, I’m reflecting on balancing my roles as a mum and entrepreneur, and sharing my goals for creating better work-life boundaries in 2025. I’m talking about everything from the joys of batch content creation to setting aside Tuesdays just for work, and our journey with more flexible scheduling for my daughter’s kinder and baby naps.

This episode is all about being intentional—my word of the year—and how I plan to focus on quality over quantity, serving my clients, and spending more precious moments with my family. So grab your favourite drink, cozy up, and let's chat about making 2025 a year of balance, growth, and gratitude.

Oh, and I'd love to hear from you! Connect with me over on Instagram (@whitedeergd) and share your word of the year with me.

Tune in now for a heartfelt recap and some savvy business insights!

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever feel like you're out of your depth or not good enough, even when you're totally killing it? Imposter Syndrome, anyone? Christine and I are diving deep into those icky feelings of self-doubt that creep up just when we're about to level up.  

In this episode, Christine Corcoran shares her journey of challenging herself, why stepping out of your comfort zone is absolutely crucial (hello, personal growth!) and how to use those nervous, anxious moments as tools to become even stronger.  

You’ll hear about real moments of anxiety and triumph, and tips on using imposter syndrome as a strength—think of it as your new superpower! Plus, Christine’s got some golden nuggets on celebrating small wins to boost your self-belief.

By the end of the episode, you'll see that experiencing imposter syndrome isn’t a setback—it’s a sign you’re pushing boundaries and growing. So, tune in and let’s turn those fear-based thoughts into rocket fuel for your next big leap!

CONNECT WITH CHRISTINE:

Website

Instagram

Facebook

The Next Level Life with Christine Corcoran - Spotify 

Work with Christine

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wonder what truly makes a million-dollar brand stand out? What elevates then and sets them apart from the rest?

In this episode, we dive deep into the top design trends going into 2025 that will make your business look as shiny as a million bucks, helping you attract premium clients.

This is the 4th and final part of our series on million-dollar brands. So far, we've busted myths, discussed common traits, and even gotten into equipping your team to create stellar branding. Watch the whole series here: https://www.youtube.com/playlist?list=PLlkZ8zWZqkWYKkoFp6jzCX4LXx0h-THKE

Today, though—we're getting super nitty-gritty with examples galore! We chat about everything from trendy minimalist designs to how to get your fonts all clean, crisp, and contrasty. Plus, ever thought about using emojis to add a touch of personality to your brand? Yup, that's in here too.

Watch on Youtube/view examples on my blog here: www.whitedeer.com.au/podcast/ep194

Plus, see all of my examples and the credit they deserve on Pinterest here: https://au.pinterest.com/jacquinaunton/million-dollar-brand-trends/

PS. Elevate your brand beyond the trends with my help inside The Co+Creation Design Club. APPLY NOW: https://whitedeer.com.au/designclub

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Struggling to decide between live launches and evergreen strategies? You’re not alone, and this episode is your shortcut to clarity!

I’m joined by sales page expert Robyn Birkin, and together we cut through the noise about what really works. From the adrenaline of live launches (like my Black Friday sale that pulled in a third of my yearly sales!) to the finesse required for evergreen funnels, we cover the pros, the cons, and the secrets to success.

Robyn dishes out her best tips for high-converting sales pages—think perfect button placement, minimizing distractions, and creating “internal urgency” that seals the deal. Plus, she opens up about how she pivoted her business to prioritize balance and sustainable revenue.

This chat is packed with actionable takeaways and some laughs along the way. Whether you're rethinking your launch strategy or sprucing up your sales page, you’ll leave with plenty of ideas to put into play.

Oh, and Robyn even spills about her own podcast Signature Online Course Secrets and how she juggles business and family life. Tune in—it’s a good one! 🎧
 

ABOUT ROBYN:

Robyn Birkin the go-to consultant for women who believe it's possible to earn more, while doing less.

Her superpower? Helping women in business create, launch and grow strategic, sophisticated and highly valuable signature programs that allow them to create online businesses that provide both peace and profit.
 

CONNECT WITH ROBYN:

Website

Instagram

Signature Online Course Secrets Podcast - Spotify  |  Apple Podcasts

Download the 16 Hour CEO Guide

Work with Robyn
 

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever had that moment where you delegate design tasks to your team and end up with something that looks like it was created with finger paint? As busy business owners, we can't do everything ourselves, but we also can't let bad graphics drag our brand down!

Imagine having a team that could create stunning visuals that elevate your brand, attract your ideal clients, and actually save you time. Sounds dreamy, right? Well, in this episode, I'm sharing all the secrets to making that dream a reality.

We're diving into:

1. Creating Clear Brand Guidelines

Ensure your team knows exactly what colours and fonts to use, helping them maintain brand consistency with ease.

2. Setting Purpose and Intentions

Why is understanding where a design fits into your marketing strategy crucial? I break it all down.

3. Mastering the Art of Feedback

How to give kind and clear feedback that actually makes improvements now and in future designs.

4. Creating a Set of Handy Templates

Templates can be a game-changer for streamlining design tasks.

5. Understanding Design Principles

Learn why you and your team need to grasp basic design principles for professional-looking graphics.

Whether you have a team or you're flying solo for now, these tips are going to revolutionise how you approach your branding. Plus, I've got some juicy insights into my Co+Creation Design Club where I can do all the heavy lifting for you and your team.

Apply to join us in The Co+Creation Design Club now! https://whitedeer.com.au/designclub

Ready to step up your branding game and save some serious time? Hit play and let's jump in! 🎉

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever feel like you're pouring your heart into Instagram but not getting those dreamy results?

In this episode, I chat with the fabulous Charlyn Ooi all about leveling up your marketing game by not just focusing on Instagram, but also building a solid email list.

Imagine finally being able to convert those double-tappers and comment-dropper followers into loyal clients and customers! 🙌 We dive into nifty strategies like using strategic lead magnets that solve specific problems (hello, instant value!) and using automated tools like ManyChat to make your life oh-so-easy (and create quicker conversions). Charlyn also shares her golden tips on adding personal touches and keeping engagement ongoing, even if you're a busy bee.

In this episode, we discuss:

• The magic of lead magnets and how they can transform your followers into email subscribers
• Automating your initial responses and staying engaging with tools like ManyChat
• Personalising your communication to stand out in the crowded online marketplace
• Strategic tips for sharing and updating your lead magnets to maximise their reach
• The balance between giving value and leaving your audience wanting more (trust me, it’s a fine art!)

Charlyn, a seasoned business coach for dietitians and nutritionists, drops so many gems, and I can't wait for you to hear them! Whether you're just starting out or looking to refine your existing strategies, this episode is packed with actionable insights and a whole lot of personality.

TRY MANYCHAT HERE (affiliate link): https://manychat.partnerlinks.io/1n4c2tt4t99a

ABOUT CHARLYN:

Charlyn Ooi is a Dietitian turned Business & Marketing Coach who specializes in helping Dietitians & Nutritionists build profitable online practices. She started her dietitian private practice in Perth with a vision to help thousands of people with gut issues, and in just two years, she achieved this goal, growing her online practice to multiple six figures, serving clients worldwide through her hybrid program model.

With a thriving Instagram community of over 80k followers, Charlyn now mentors other health professionals to start, grow and scale their freedom-filled online practice. She has guided over 750 practitioners in packaging their expertise online, empowering them to work smarter, create a bigger impact, and scale their business beyond hourly rates.

Outside of work, Charlyn is an avid traveler, wife, and mummy to her 8-year-old girl. Recently, she moved to Malaysia after calling Perth home for 20 years. And like many dietitians, she's a foodie at heart.

CONNECT WITH CHARLYN:  

Website: www.charlynooi.com

Facebook: @charlynooi  

Instagram (Coaching): @charlynooi

Instagram (VA Agency): @virtualassistants.co

Podcast: The Nutrition Business Show

FREE RESOURCES & TRAINING

👉 50 Instagram Reel Ideas

👉 Free Training: 5 Steps to $5k Months

👉 Sign Clients Fast Guide

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wonder what it really takes to build a million-dollar brand? Or maybe you’re curious about why some brands just seem to have that “it” factor that makes them impossible to ignore. Well, you're in the right place!

In this episode, we're diving into the magic behind million dollar brands and what five (plus one bonus) traits they all have in common.

I’ve got insights, tips, and a bit of controversy to spice things up. If you're ready to take your brand to the next level, stick around because I've got the secrets you need to hear. Trust me, you don’t want to miss this!

FREE 10-MINUTE IG MAKEOVER//

Got 10 minutes? Perfect—because that’s all you need to give your IG feed a premium-level makeover! I want to give you a free guide to walk you through three insider tweaks to creating a feed that feels authentic yet polished, weaving in your brand effortlessly, and boosting your posts with pro design tricks. Head to www.whitedeer.com.au/IGmakeover and grab the '10-Minute IG Makeover Free ‘guide—let’s turn your feed into a sales machine!

Want to work with me in The Co+Creation Design Club and stop wasting you and your teams time on graphics that slow your business down? Our next intake starts soon!! https://whitedeer.com.au/designclub

Watch or view example images: https://whitedeer.com.au/common-million/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In today’s world where personal connections and trust are everything, Suz Chadwick and I are exploring why personal branding trumps traditional funnels and can be a game-changer for your business.

We'll chat about everything from establishing trust with your audience to integrating authenticity into your brand. Suz shares her framework: "magnetic magic," which includes creating an aspirational desire and building connections where clients feel there's no better option than you.

You’ll learn why sharing your journey—challenges and all—matters, and how it can foster deeper emotional connections with your audience.

Suz breaks down the importance of energy in personal branding and how to build your "brand house" brick by brick. Whether you’re a fashion label or a coach, Suz’s insights are a treasure trove for anyone looking to add that extra sparkle to their brand.

Get ready to revamp your personal brand game with practical advice, inspiring stories, and a whole lotta good vibes!

ABOUT SUZ CHADWICK:

Suz is a personal brand & business coaching working with (mostly) women to help them build powerful personal brands, get out of their own way and show up to magnetise the clients & opportunities they want.

CONNECT WITH SUZ:

www.instagram.com/suzchadwick

www.tiktok.com/suzchadwick

www.suzchadwick.com

https://www.linkedin.com/in/suzannechadwick/

Free workshop - From Unknown to In Demand: www.suzchadwick.com/indemand

Ever feel like your brand is just a few tweaks away from *truly* dazzling your audience? Maybe you're juggling the chaos of scaling from a cozy five figures to those ambitious six figures and beyond, and wondering if the secret lies in sophisticated custom designs. Well, let's debunk that myth together.

In this episode, let's chat about why relentless redesign isn’t the key to a million-dollar brand. Successful branding isn’t about looking fancy but staying consistent and true to your brand style.

Plus, we'll highlight real-world examples from savvy entrepreneurs who are making waves with their consistent and effortless branding strategies (that don't always use the "classic" 1 million dollar vibe branding).

You’ll learn why less is more and how to curate a premium image without falling into the trap of ever-changing design trends. I’ll also share some real talk on why outsourcing everything might actually slow your growth and how in-house skills can be your best ally.

VIEW EXAMPLES ON BLOG HERE: https://whitedeer.com.au/build-your-million-dollar-brand/

Plus, stay tuned for exciting future episodes where we’ll uncover more secrets of top-tier brands and the art of premium branding.

Want to work with me in The Co+Creation Design Club and stop wasting you and your teams time on graphics that slow your business down? Our next intake starts soon!! https://whitedeer.com.au/designclub

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio