Seriously in Business: Brand + Design, Marketing and Business

Have you ever thought "Hmm, I probably shouldn't really be using Canva for my graphics... it's not that professional".

Sure, it doesn't do as much fancy things as Photoshop or cost as much as the Adobe Suite but friends - I use Canva for 95% of my own designs!! (AND my clients who run million dollar businesses).

So, the clincher isn't Canva itself... it's something else.

In this episode of Design Hacks for DIYers I give the goss on why it's not Canva that's the real culprit (the THREE things actually).

I talk to how these mistakes are hindering your success:

1.  Not having a brand strategy

2. Not knowing how to communicate your message

3. Not being in the know around good design

LINKS:

Website: www.whitedeer.com.au

Instagram: www.instagram.com/whitedeergd

Helpful Resources (Free): www.whitedeer.com.au/freebies

The Co+Creation Club Waitlist: www.diydesignmybiz.com/club

Most small business owners cringe at the idea of calling themselves a "CEO"... but should we really shrink away from the term so fast?

In this podcast episode I interview Ellie, my business coach and client, on how thinking like a CEO is a non-negotiable for every business owner. Ellie is a mindset and marketing coach that has created MASSIVE results for her clients (including me!). We chat about the game-changing ways that CEO mindset can have on a business.

Because let's be honest, we don't FEEL like showing up for our businesses every day. But sometimes we just have to do what we know is best for our business. Do what's best for driving it towards our goals. Best for growing it in the way that we dream of. Best for creating strong and sustainable income. And to do that, sometimes we've just gotta put on our CEO hat and GET. THINGS. DONE!

Learn how you can put your CEO hat on and let it transform your biz from the inside out!

Ellie and I also chat about the the skills she's seen over and over again in her clients that grow to have successful businesses, and how you can cultivate these things in your own business.

Buckle up for an incredible episode!

ABOUT ELLIE:

Ellie Swift is a Mindset & Marketing Coach for high-performing women who are ready to build heart-driven, intentional and abundant online businesses.

Using her signature Swift Marketing Method, Ellie helps service-based business owners connect with their customers, shine online, and create life-changing results (for both themselves & their clients).

Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She has built a million dollar business in 3 years and has supported her clients as they’ve created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) through both mindset and marketing.

Ellie’s mission is to support soul-led women to experience the lives they dream of through entrepreneurship.

ELLIE'S LINKS

Join the free challenge: https://www.ellieswift.com/thepowerquarter

Website: https://www.ellieswift.com/

Podcast: Shine Online with Ellie Swift: http://ellieswift.com/podcast/

Instagram: @elliehswift 

Let's pull back the curtain a little. This Friday hubby and I are celebrating our 5th wedding anniversary. And as a little nod to that I thought what better episode to share with you than an interview and discussion with my lovely husband himself!

Join us in this episode as we discuss:

• What it's really like to be married while running a small business each and parenting a toddler
• The uncertainty and financial instability of working for ourselves
• How we split up time between working, life and parenting

And so much more! I hope you love this little peek into my life and marriage.

LINKS:

The Brand Upgrade: The coaching experience designed to upgrade your visual brand to match the new levels, pivots and experiences your business is going to offer.

Purchase here: www.whitedeer.com.au/thebrandupgrade

Website: www.whitedeer.com.au

Instagram: www.instagram.com/whitedeergd

Helpful Resources (Free): www.whitedeer.com.au/freebies

The Co+Creation Club Waitlist: www.diydesignmybiz.com/club

Toph's website: https://livingitlive.com.au

If making graphics for your business feels hard right now... you're not the only one.

But I want to let you know: Design does NOT have to feel hard.

You don't have to feel overwhelmed when you know it's time to upload a post onto Instagram.

You don't have to put off creating the slides for your presentation next week.

You don't have to get stressed at the idea of making a flyer or business card.

In this episode I want to share with you 3 different things you need to implement to get creating beautiful and EASEFUL designs.

It doesn't happen by accident, but it can happen for you.

LINKS:

Website: www.whitedeer.com.au

Instagram: www.instagram.com/whitedeergd

Helpful Resources (Free): www.whitedeer.com.au/freebies

The Co+Creation Club Waitlist: www.diydesignmybiz.com/club

Want to know a sure-fire way stand out?

Create your own league.

Creating a business that is in its own league means you’re no longer treading water trying to keep up with your competitors, but you’re doing your own unique thing. One that no one can compete with because it’s YOU.

The wonderful Sofia Bernadi joined me on this weeks podcast to discuss how signature frameworks and personal branding can give your business the edge it needs to call in just the right people.

If you don’t have a point of difference and are just copying businesses around you, you’ll always be one step behind them.

ABOUT SOFIA:

Voted as one of the top 30 coaches to look out for in 2021 by the New York City Journal, Sofia Rose Bernardi is a Mindset & Business Coach helping new and rising coaches master their mindset, create an aligned and profitable strategy & grow a 6 figure business using The Rising Coach Method.

Sofia has built a multi six-figure business at the age of 24, and credits her journey to the discovery of the power of the mind and the process she journeyed in her late teens and early 20s of overcoming her own personal trauma to recognise her greatness and potential. Sofia now helps people cultivate confidence through the power of mindset, and scale to $10k+ months in their businesses.

LINKS TO SOFIA:

Instagram: https://www.instagram.com/sofiarosebernardi/

Website: http://sofiarosebernardi.com/

Facebook Group: https://www.facebook.com/groups/risingcoaches

Podcast: https://open.spotify.com/show/2LpKL2G0TMT5jq16Lg8CZs

It's almost the new year! And what could be a better way to finish 2021 and start 2022 than with a collection of Nana's Nuggets!?

If you watch my Instagram Stories you'll know that each day I share a screenshot of a message my nana, Shirley, has sent me with a pearl of wisdom for the day.

So, in this episode I read out a couple of good ones to inspire you - short, sharp and powerful!

Plus, I experiment with some sound effects... Not sure if that's a good thing or a bad thing!

Enjoy, and let these nuggets spur you on! Happy 2022!

LINKS:

Website: www.whitedeer.com.au

Instagram: www.instagram.com/whitedeergd

Helpful Resources (Free): www.whitedeer.com.au/freebies

This week I had the pleasure of sitting down with Grace Howes. Business Mindset Coach and all-round-legend!

Grace and I chat about some of the mindset block and hurdles we as business owners can face - and some steps we can take to move beyond them into deeper success and joy.

We cover:

• How we can learn to trust ourselves

• Becoming self-aware and learning what our triggers are

• How to stop getting in our own way

• Things we can do to end comparison

Guest Bio 

Grace Howes is a Business Mindset Coach who helps soul-conscious women do their inner work to ditch the self-doubt so they can show up in their full power and create big external results in business.

https://www.kgracehowes.com/

https://www.instagram.com/kgracehowes/
 

50 Episodes! A baby, a group coaching program and some incredible interviews later and here we are... at episode 50!

In this episode I wanted to celebrate with you (and THANK YOU). I'll be sharing the 5 things I've done that have been PIVOTAL to my success. I can guarantee each of these things has resulted in my business taking huge leaps - and even if I took away one of them, my biz would be in a different place than what it is today.

I hope you learn so much from this episode and hopefully, if you implement these things sooner than I did your biz will grow even quicker!

I cover how I:

1. Learnt skills: podcasts, observing others, courses
2. Got support: coaching
3. Leaned into who I uniquely am
4. Built relationships: committed to different containers and experiences
5. Got visible: showing up and having a brand I'm proud of

Plus, I have a VERY exciting offer. 

To celebrate 50 episodes I'm re-opening doors to DIY Design My Biz or 50 hours only! Doors are open from Tuesday 14th Dec until 8am Thursday 16th.

PLUS PLUS!! If you enrol in this window I will gift you a bonus 1:1 coaching call with me! Join now: www.diydesignmybiz.com

In business, we can't afford to not use our time well. We can't afford to waste time doing things that:

1. Won't move our business forward

2. Take us longer than they should

And that's what this episode is about. I've taken a snippet from my workshop Supercharge Sales in Your First Year of Business + Beyond and am sharing with you how you can make sure that the graphics you ARE making ARE communicating!

There's no point creating ANYTHING that's not going to stand out and communicate your value with your audience.

Doors are also currently open for 2 more days to DIY Design My Biz - my online program designed to teach business owners how they can create their own standout brand and graphics!

Enrol here: www.diydesignmybiz.com

It's a non-negotiable. If you want to *easily* create graphics for your business that not only look amazing, but stand out to your audience, communicate your value and reflect YOU - then you need to first create a moodboard.

A moodboard is a collection of images that stem from research that can inspire you as you create your brand and graphics. It helps you to go beyond "that looks pretty" to "I KNOW what kind of graphic I need to make, and it's going to *work* to support my business".

You see, once we have a moodboard we have a direction. We're no longer feeling around in the dark trying to work out what our next graphic will look like! We're instead feeling confident of the style of our business and how that translates into what our business looks like.

In this episode I chat you through how business-changing a moodboard can be, as well as how to create a moodboard that reflects YOUR business and what to do once you've got a moodboard (and how you can practically apply it to your biz).

If you want to learn more about creating a business that supports you, join me Friday the 3rd of December 2021 for a free online workshop: Supercharge Sales in Your First Year of Business and Beyond. Register here: https://www.diydesignmybiz.com/register