Biomedical Neuroscience PhD Candidate turned bar owner, Rylie Hightower, reveals her motivation behind opening a space where educational and professional development is encouraged! Hear about how Rylie tackled the complicated world of social media marketing to pack the house and turn Lumbar into a Birmingham staple. 

0:15: Introduction of our guest: Rylie Hightower

0:50: Rylie's background in social media and how she got involved with Lumbar. 

5:05: How Rylie has made the space effective as a collaborative environment, perfect for idea cultivation. 

7:30: Why Rylie has chosen to stay closed inside during COVID-19.

8:25: How Rylie is utilizing social media marketing for Lumbar and how her strategy has shifted over the last couple years. 

9:55: Sticking to the basics on social to avoid confusion during lockdown.

11:30: Rylie talks about paid advertising and the frequency of her posting.

14:10: Rylie's take on the best approach to social media management.

16:19: How Rylie handles photography for Lumbar.

18:45: Tiktok and Lumbar: How Rylie wants to embrace the TikTok platform as an outlet for creative energy through marketing.

19:45: Rylie's favorite social media platforms.

21:40: Conclusion

From copywriting for brands on Myspace to becoming Experian's first social media manager to running global campaigns, Mike Delgado has done it all! In the episode, Mike delves deep into the challenges of marketing and social listening amidst a global health crisis and in the face of outward racism on social platforms. Mike also reveals the details of Experian's global marketing strategy, how they structure their different accounts, and how to utilize different languages to communicate in a native way with international audiences. 

Take a look inside the mind of the woman behind the social media for the University of Michigan, Nikki Sunstrum. The University of Michigan is among the greatest academic institutions in the world. Attracting top-tier faculty and researchers, Umich stands out as a leader in biomedical science, engineering, medicine, law, business, economics, political science, psychology, and so much more!

The United States' 87th-oldest institution of higher learning tackles the newest form of communication - Social Media! 

Social Media Manager, Charissa Carnall, goes into detail about what it takes to build and run a well-known university's social presence. From strategy, to different platform voices, to seasonal engagement changes; Charissa gives a comprehensive view of Samford's approach to the ever-changing world of social media. 

Seriously Social's first guest is the incredible Samantha de Castro - the Social Media Manager for e.l.f. Cosmetics! In this episode, Samantha talks about what it takes to get to where she is today, what it's like working with a brand like e.l.f., and discusses the details of the brand's VERY successful "Eyes, Lips, Face" challenge on Tik Tok! 

You can view this episode with video at https://www.youtube.com/channel/UCpUru8yRAw_qKJ_cXtxxlQw/playlists 

0:05: Opening Comments/Introduction 

5:10: How marketing and business professionals can get involved in social media marketing

6:20: What a day looks like in social media working for a company like e.l.f.

8:00: e.l.f. getting involved with paid advertising on TikTok

8:30: Establishing a community

10:50: Samantha explains the details behind their recent TikTok hashtag campaign

12:10: How TikTok influencers are different from influencers on other platforms

12:30: How e.l.f. took advantage of TikTok's platform to meet the perfect influencers for their #eyeslipsface challenge

14:10: How TikTok is growing and why the algorithm is affecting the number of people who are moving over to TikTok from Instagram

16:10: e.l.f.'s strategy on Instagram

18:15: How e.l.f. is fostering UGC by reaching out to influencers across Instagram

19:20: e.l.f. takes advantage of Stories on Instagram

21:20: Samantha explains e.l.f.'s social media strategy going into 2020

21:50: Closing comments

(This episode was recorded in 2019, so Samantha's comments on e.l.f.'s strategy moving into 2020 were pre-COVID-19 and have since likely been adjusted) 

Meet Keith - Founder and CEO of Sociallyin and host of the Seriously Social Podcast! 

Be on the lookout for a new episode of Seriously Social every 2 weeks starting Monday, June 8th!