How is AI reshaping the world of content creation and SEO?

With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix.

How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve.

Plus, get the lowdown on the latest AI tools in Wix Studio and how they’re making a splash without overwhelming your workflow.

Key Segments

[00:01:39] What's On This Episode of SERP's Up?

[00:04:00] Focus Topic of the Week: AI & The Future of Search Engines

[00:20:07] Focus Topic Guest: Garrett Sussman

[00:28:27] Across The Wixverse: Paula Mejia

[00:48:23] Snappy News

[00:50:50] Follow of the Week: Eli Schwartz

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Garrett Sussman

Paula Mejia

Eli Schwartz

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Rankix Wix AppiPull Rank SEO Agency

Wix Enterprise Solution

News:

Semrush acquires Search Engine Land

Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan

Bing Search Adding Al-Enhanced Summary

Several Bugs Within Bing Webmaster Tools API & Documentation