Does influencer marketing lead to leads and converting conversions?  What type of influencer marketing gets signups and clicks, and which don't? 

Wix’s Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss the importance of engagement metrics, the power of TikTok and LinkedIn, and the art of curating the perfect influencer partnership.

From nano-influencers to micro-influencers, understand how partners can amplify your brand’s voice far beyond mere follower counts.

Be sure to smash that button and like episode 115 of the SERP’s Up SEO Podcast!

Key Segments

[00:01:44] What's On This Episode of SERP's Up?

[00:02:35] Focus Topic of the Week 

[00:04:51] Focus Topic Guest: Nicole Ponce

[00:24:43]  Across the Wixverse

[00:41:47] Snappy News

[00:47:52] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Nicole Ponce

Sarah Adam

Mary-Anne Da'Marzo 

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

Wix Studio SEO Course

It's New: Daily SEO News Series

Semrush

Spotlight Conference

News:

Google December 2024 Core Update Is Live - What Are We Seeing 

Data providers: Google November 2024 core update was less volatile

How can you tell if your content will hit or miss before you even hit “publish”?

Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves.

Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user’s life context is at the core of future content success. 

Get ready and shake that magic 8-ball to unlock your future content on the SERP’s Up SEO Podcast!

Key Segments

[00:01:07] What's On This Episode of SERP's Up?

[00:02:38] Focus Topic of the Week

[00:11:18] Focus Topic Guest: Maeva Cifuentes

[00:15:06] Focus Topic Guest: Akvile Defazio

[00:19:38] Snappy News

[00:24:05] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Maeva Cifunentes 

Akvile Defazio 

Anu Adegbola 

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Wix Studio SEO Course 

Flying Cat SEO Consulting 

AKvertise 

News:

Google November 2024 core update rollout is now complete 

Google Does Try To Handle Broken Canonicals 

Google Search: How Clustering Works With Localization 

Google Marauding Black Holes With Clustering & Error Pages 

When building your digital marketing team, how do you know who to hire, when to hire them, and what skills you should value?

Wix’s Mordy Oberstein and Crystal Carter discuss team-building challenges with Menachem Ani, founder of JXC Group. There’s a fine line between balancing who your team needs right now and who can help grow your business in the future.

How do you know who is the right fit? Will you need them a year from now as the digital marketing model changes over time? 

Plus, Menachem Ani explains how he goes about hiring PPC specialists: attention to detail, excellent communication & analytical skills are a must. 

Tune in to this week’s episode of the SERPs Up SEO Podcast and take your SEO and digital marketing team to “higher” heights! 

Key Segments

[00:01:40] What's On This Episode of SERP's Up?

[00:03:45] Focus Topic of the Week 

[00:13:52] The Funnel Frontier

[00:28:40] Snappy News

[00:32:05] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Menachem Ani 

Wil Reynolds

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Rankix Wix App

Bring automation and AI into your sales funnel 

Wix Studio SEO Course 

JXT Group 

News:

Google Search Console recommendations now fully live 

Google Search Sees UK Decline, Users Express Low Trust In AI

Online Nation 2024 Report

What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders?

Wix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies. 

Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand what’s really being presented.

Join us as we chew on some “crunchy” data perspectives in this episode of the SERP’s Up SEO Podcast. 

Key Segments

[00:02:34] What's On This Episode of SERP's Up?

[00:04:05] Focus Topic of the Week

[00:21:08] Focus Topic Guest: Jess Joyce

[00:35:31] Snappy News

[00:41:25] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Jess Joyce

Leigh McKenzie

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Wix Studio SEO Course 

Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs 

Google’s Product Reviews Algorithm Update: Winners & Losers

Charting 10 Years of The Google Algorithm

News:

Google Search Console Finally Drops The Page Experience Report

Google site reputation abuse policy now includes first-party involvement or oversight of content

Google’s site reputation abuse policy is a band-aid for a bullet wound 

Exploring URL Volatility in Google's AI Overviews

Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone.  So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers?

Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing.  

Join them as they dive into the unpredictable nature of today’s digital ecosystem so you know how to stay ahead without solely relying on social and search algorithms. 

Get insight into future trends to look toward, such as LLM search engines, and walk away with audience engagement strategies to win the day!

Step out of the algorithmic box on this week’s episode of the SERP’s Up SEO Podcast.

Key Segments

[00:03:25] What's On This Episode of SERP's Up?

[00:05:11] Focus Topic of the Week

[00:09:33] Focus Topic Guest: Jake Hundley

[00:29:42] Going, Going, Google…

[00:38:49] Snappy News

[00:43:04] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Jake Hundley 

Glen Allsopp

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Detailed SEO Blog

Evergrow Marketing

Agency Growth Podcast 

News:

Google November 2024 core update rolling out now

Google November 2024 Core Update Movement - Slow But For Some Massive

How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard?

When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand.

Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands. 

Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of balancing a sub-brand, bringing their unique perspectives to the forefront!

Join us for this episode of the SERP’s Up SEO Podcast as we “sub”merge ourselves into the art of managing sub-brands and all the SEO implications it brings.

Key Segments

[00:02:05] What's On This Episode of SERP's Up?

[00:03:45] Focus Topic of the Week: Sub-Brand SEO

[00:04:18] Focus Topic Guest: Claudio Cabrera

[00:27:51] Deep Thought with Matt Davies & Steven Picanza

[00:56:31] Snappy News

[00:59:28] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Claudio Cabrera

Steven Picanza

Matt Davies

Sarah Presch 

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

The Athletic

Just Branding Podcast

Talking with Branders

Branding Magazine

Matt Davies Brand and Culture Strategy Consultancy

Steven Picanza Creative Brand Stragist

News:

Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+

Google AI Overview Displayed Within People Also Ask

Are offline marketing efforts a lost art in the digital age? 

What's the SEO connection of it all?

Wix’s Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies.

Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy. 

Dive into how word-of-mouth marketing translates into online growth for businesses

We’re going “unplugged” in this episode of the SERP’s Up SEO Podcast.

Key Segments

[00:02:05] What's On This Episode of SERP's Up? 

[00:02:43] Focus Topic of the Week

[00:12:16] Focus Topic Guest: Greg Sterling & Mike Blumenthal 

[00:40:59] Snappy News

[00:48:21] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal CarterGreg Sterling

Mike Blumenthal

Terry Rice

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

Near Media 

The Near Memo Podcast

Brand24

News:

SearchGPT Launches As ChatGPT’s Real-Time Search Feature

Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

Looking to grow and build upon what you've already accomplished in your SEO career?.

Feeling like your SEO career is stagnant? Looking for a new edge? Hungry to try something new and different? 

Wix's Mordy Oberstein and Crystal Carter share their experience when looking to revitalize your SEO career and journey. 

Annie-Mai Hodge and Crystal Waddell join the show so you can get started with fresh strategies for career growth.

Find out what can lead to new and unexpected career opportunities in SEO and digital marketing on this week’s episode of the SERP’s Up SEO Podcast.

Key Segments

[00:01:13] What's On This Episode of SERP's Up?

[00:13:35] Focus Topic of the Week: SEO/Marketing and Keeping Things Fresh

[00:19:28] The Great Beyond with Annie-Mai Hodge 

[00:26:03] Snappy News

[00:32:23] Follow of the Week: Petra Kis-Herczegh

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Crystal WaddellAnnie-Mai HodgePetra Kis-HerczeghGlenn Gabe

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Girl Power MarketingCrystal Waddell Consulting & Podcast

News:

It's New on Forbes Penalty

Did Google Hit Fortune Recommends With A Search Penalty Over Site Reputation Abuse? 

A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse’ spam policy

How is AI reshaping the world of content creation and SEO?

With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix.

How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve.

Plus, get the lowdown on the latest AI tools in Wix Studio and how they’re making a splash without overwhelming your workflow.

Key Segments

[00:01:39] What's On This Episode of SERP's Up?

[00:04:00] Focus Topic of the Week: AI & The Future of Search Engines

[00:20:07] Focus Topic Guest: Garrett Sussman

[00:28:27] Across The Wixverse: Paula Mejia

[00:48:23] Snappy News

[00:50:50] Follow of the Week: Eli Schwartz

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Garrett Sussman

Paula Mejia

Eli Schwartz

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Rankix Wix AppiPull Rank SEO Agency

Wix Enterprise Solution

News:

Semrush acquires Search Engine Land

Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan

Bing Search Adding Al-Enhanced Summary

Several Bugs Within Bing Webmaster Tools API & Documentation

Where do we stand with AI overviews on the SERP? What does the data show and what doesn't it show? How are these overviews reshaping the search results by including more sources, introducing subtopics beyond the main SERP content, and why do certain sites consistently appear in these overviews while others don’t?

And let’s not forget the all-important question: How stable are those URLs in AI overviews, and what does it mean for your SEO strategy?

Wix Studio’s dynamic duo, Mordy Oberstein and Crystal Carter, team up with Mark Traphagen from seoClarity to break down the intricacies of Google’s AI Overviews. 

Plus, Rich Singer’s eye-opening study on the overlap between organic search results and AI-Overview comes under the microscope, along with juicy details and practical tips for staying ahead. 

Plus, learn how to sift the SERP’s most recent feature and track AI Overviews! 

So join us as we summarize the AI summaries on the SERP and sum up what it all means for your SEO practices on the SERP’s Up SEO Podcast. 

Key Segments

[00:01:40] What's On This Episode of SERP's Up?

[00:03:14] Focus Topic of the Week: AI Overviews

[00:04:01] Focus Topic Guest: Mark Traphagen

[00:23:07] Tool Time

[00:31:27] Snappy News

[00:37:04] Follow of the Week: Rich Sanger

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Mark Traphagen

Rich Sanger

Kevin Indig

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Wix Studio SEO Course

seoClarity AI Overview Data Study

Google AI Overview Study: Link Selection Based on Related Queries

SE Ranking AI Overview Data Study

AI on Innovation

SE Ranking AI Overview Tracking

Semrush AI Overview Tracking

seoClarity AI Overview Tracking

ZipTie AI Overview Tracking

News:

DOJ May Breakup Google As Remedy To Monopoly Ruling

Google AI Overviews Not Linking To Sites Hit By Helpful Content Update