SERP's Up SEO Podcast

How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences? 

Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo. 

This juicy episode is worth the squeeze, explaining why sometimes those quirky, negative headlines suck you in like a vortex or why autocomplete can deliver the celebrity gossip you’d never know to look for. 

Discover why understanding user journey and behavior is crucial for your brand’s success on this week’s episode of the SERP’s Up SEO Podcast.

Key Segments

[00:03:05] What's On This Episode of SERP's Up?

[00:17:55] Focus Topic of the Week: How does the SERP Contribute to User Bias

[00:18:15] Focus Topic Guest: Giulia Panozzo

[00:26:44] The Great Beyond

[00:38:06] Snappy News

[00:43:00] Follow of the Week: Garrett Sussman

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Giulia Panozzo

Garrett Sussman

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Neuroscientive

News:

Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages

Data providers: Google August 2024 core update was very volatile

Ever wondered why Googlebot loves your blog's cat photos but totally dismisses your high-value product pages?

Wix’s Mordy Oberstein and Crystal Carter are joined by Roxana Stingu, Head of Search and SEO at Alamy, to dig into crawl patterns, bot behaviors, and crawl budgets. Learn how to make your pages better for bots, update old content to be relevant again, and minimize server costs by managing bot activity. 

Discover how specialized bot logs can offer insights into everything from quality issues to market trends and detect patterns of malicious bots you may want to block.

(Best Shatner Impression) “The robots are interacting with our site, but how?” Don’t miss out as we navigate the world of search engine bots on the SERP's Up Podcast!

Key Segments

[00:01:27] What's On This Episode of SERP's Up?

[00:02:18] Focus Topic of the Week: Bot Logs

[00:04:06] Focus Topic Guest: Roxana Stingu

[00:24:27] Tool Time: Built-in Bot Lot Reports

[00:30:19] Snappy News

[00:34:06] Follow of the Week: Anne Berlin

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Roxana Stingu 

Anne Berlin 

Rich Sanger 

Resources:

Wix SEO Learning Hub 

Searchlight SEO Newsletter 

SEO Resource Center 

It's New: Daily SEO News Series 

Wix Bot Log Reports 

Alamy 

News:

Google Search Ranking Volatility Still Heated A Week After Core Update 

Report: Half Google AI Overviews Links Overlap With Top Search Results

Are digital marketing conferences right for you? 

Wix’s Mordy Oberstein and Crystal Carter alongside Sparktoro’s VP of Marketing, Amanda Natividad, help you decide if you're ready to board the digital marketing conference train.

Plus, the founder of Brighton SEO’s international conference series, Kelvin Newman, joins to discuss securing a speaking role at a conference.

Still unsure if digital marketing conferences will pay off? Tune in this week as the experts help you decide on episode 101 of the SERP’s Up SEO Podcast!

Key Segments

[00:01:38] What's On This Episode of SERP's Up?

[00:02:59] Focus Topic of the Week: Digital Marketing Conferences 

[00:03:19] Focus Topic Guest: Amanda Natividad

[00:27:28] Across the Wixverse w/ Kelvin Newman

[00:40:02] Snappy News

[00:53:46] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Amanda Natividad

Kelvin Newman

Cheryl Draper

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Rankix Wix App

Sparktoro

BrightonSEO

News:

My Interview Of Google's Search Liaison On The August 2024 Core Update

We’re celebrating SERP’s Up 100th episode with a special live edition! 

We’re covering ground this week as we take up:

Is SEO still the same powerhouse it once was? Moz’s Chima Mmege gives us her take. 

What new local ranking factors should you know about? Darren Shaw and Joy Hawkins fill us in.

Will AI get you across the finish line? Eli Schwartz and Kevin Indig share how AI will evolve and what it means for marketers. 

To wrap up the celebration, Barry Schwartz presents a special edition of The Snappy SEO News!

It all makes for one “lively” episode of the SERP’s Up SEO Podcast!

Key Segments

[00:06:40] What's On This Episode of SERP's Up?

[00:07:57] Deep Thoughts with Crystal, Mordy and Chima Mmege

[00:19:20] It’s New with Joy Hawkins and Darren Shaw

[00:54:00] Snappy News with Barry Schwartz

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Chima Mmege

Darren Shaw

Joy Hawkins

Kevin Indig

Eli Schwartz

Barry Schwartz

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

News:

Google August 2024 core update rollout is now complete

How can a podcast be leveraged to drive successful business?

Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. 

Take a behind-the-scenes look with host of the SEO Video Show, Dre de Vera, to discover what it takes to plan and execute a professional podcast.

Plus, we look at how the podcast landscape is changing for creators with a host of Strategy Sessions, Andi Jarvis

Learn how to translate podcasting into marketing growth on this week's episode 99 of the SERP’s Up SEO Podcast!

Key Segments

[00:01:37] What's On This Episode of SERP's Up?

[00:04:47] Focus Topic of the Week: Podcasting For Marketing Growth 

[00:12:35] Focus Topic Guest: Paul Andre De Vera

[00:27:49] The Great Beyond w/ Andi Jarvis

[00:54:04] Snappy News

[00:59:54] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Paul Andre De Vera

Andi Jarvis

Kristine Schachinger

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Rankix Wix App

The SEO Video Show

Paul Andre De Vera SEO Consulting

Eximo Marketing

The Strategy Sessions Podcast

News:

Perplexity launches ad revenue sharing program for publishers

Google "Hidden Gem Stores" Search Feature

Google Search Ranking Volatility Bursting At The Seams

What essential value do SEO’s and marketers provide to their clients?

Wix’s Mordy Oberstein and Crystal Carter welcome Ignite Visibility’s VP of SEO, Jen Cornwell to confirm the indispensable impact SEO’s and marketers alike bring to their clients. 

Understand the depth of value SEO agencies can provide to clients, transcending the general SEO perception.

Plus, we evaluate what the Google leaks expose about the future of SEO. 

We go beyond keywords this week, as we discuss the deep strategic impact you can have on your clients on episode 98 of the SERP’s Up SEO Podcast!

Key Segments

[00:01:51] What's On This Episode of SERP's Up?

[00:04:13] Focus Topic of the Week: Value SEO’s Bring To Clients

[00:05:29] Focus Topic Guest: Jen Cornwell

[00:28:04] Deep Thoughts by Crystal and Mordy

[00:39:29] Snappy News

[00:46:02] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Jen Cornwell

Nicole Ponce

Resources:

Wix SEO Learning Hub 

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Ignite Visibility

What contributing factors differentiate successful SEO agencies from the rest?  

Wix’s Mordy Oberstein and Crystal Carter dive into the world of agency success & failures with Simon Schnieders, CEO of Blue Array - The UK’s largest SEO agency. Together they investigate the highs and lows that shape an industry leader. 

Plus, understand why building your own SEO tool can be the x-factor that sets your agency apart. 

Discover both ends of the success spectrum this week as we get to the bottom line of those who stand at the front line of it all on episode 97 of the SERP’s Up SEO Podcast!

Key Segments

[00:01:37] What's On This Episode of SERP's Up?

[00:02:57] Focus Topic Guest: Simon Schnieders

[00:06:30] Focus Topic of the Week: Success & Failures of an SEO Agency

[00:27:29] Tool Time

[00:34:40] Snappy News

[00:40:19] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Simon Schnieders

Jim Banks

Resources:

Wix SEO Learning Hub  

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Blue Array SEO Agency

AskSEO

Webinar on Understanding Google's Algorithm

News:

Google Artificially Generated Content AGC Classification Score?

Google: Core Update Expected In The Coming Weeks

Google ending Notes on Search by end of the month

How can agencies effectively communicate the value of their SEO services while pitching to potential clients?  

Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch in SEO. From building initial trust to seamless execution, Eric Hoover joins to share each step of his pitching routine. 

Plus, discover how Google’s AI Overviews is paving a new age of pitching to clients. 

As Mariano Rivera once did best, we teach you how to close with the best pitch, as we’re turning potential clients into new clients this week on the SERP’s UP SEO podcast!

Key Segments

[00:01:42] What's On This Episode of SERP's Up?

[00:02:52] Focus Topic Guest: Eric Hoover

[00:05:25] Focus Topic of the Week: Pitching SEO to Clients

[00:28:56] Crystal’s Ball

[00:41:04] Snappy News

[00:46:12] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Eric Hoover

Joshua George

Resources:

Wix SEO Learning Hub 

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Jellyfish Digital Marketing Agency

News:

Google AI Overviews only show for 7% of queries, a new low

OpenAI is ‘going to build a search product'

New: Google Search Console Let's You Add Your Shipping & Return Information

How can agencies accelerate client growth while driving greater revenue along the way? 

Wix’s Mordy Oberstien and Crystal Carter are joined by the head of organic search at Connective3, Ben Barker, to discuss how to avoid getting lost in unattainable goals and focus on achieving realistic incremental growth for your clients.

Understand the variety of contributors on top of traffic volume that play into an accurate forecast and how you can best break that down for your clients. 

Learn how to accelerate your clients' growth just as a V8 engine does a hot rod here on episode 95 of the SERP’s Up SEO Podcast! 

Key Segments

[00:01:38] What's On This Episode of SERP's Up?

[00:02:01] Focus Topic of the Week: SEO Agencies Driving Client Growth

[00:03:58] Focus Topic Guest: Ben Barker

[00:30:09] Tool Time

[00:36:03] Snappy News

[00:42:24] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Ben Barker

Chris Long

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Connective3

Rankix Wix App

News:

No - Reddit Is Not Blocking Google Search

Google Zero Click Study Now At 58.5% In 2024 

2024 Zero-Click Search Study

Google Search Console Working To Fix Search Performance Delays & Latency

What industry developments are affecting the way SEO agencies operate? 

Wix’s Mordy Oberstein and Crystal Carter are joined by Founder and Managing Director of Blink SEO, Sam Wright, to investigate the difficult changes SEO’s agencies are facing and how you can provide the best value for your clients in today’s digital paradigm. 

Additionally, Wincher’s Oscar Lima stops by to give his two cents on how to manage SEO in a way that will help your agency thrive despite today’s changing landscape. 

Come gather webmasters and SEOs too, as today we examine the times that are a changin’ in the SEO agency world on this week's episode of the SERP’s UP SEO Podcast!  

Key Segments

[00:01:42] What's On This Episode of SERP's Up?

[00:03:19] Focus Topic of the Week: Changes Affecting SEO Agencies

[00:04:19] Focus Topic Guest: Sam Wright

[00:28:00] Going, Going,... Google! 

[00:38:52] Snappy News

[00:42:53] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Sam Wright

Oscar Lima

Jaye Cowle 

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

It's New: Daily SEO News Series   

Wincher

Blink SEO

Macaroni SEO Software

News:

Google June 2024 Spam Update Finished Rolling Out

Google dropping continuous scroll in search results

Google Tests AI Overview Link Cards At The Top