SERP's Up SEO Podcast

Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone.  So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers?

Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing.  

Join them as they dive into the unpredictable nature of today’s digital ecosystem so you know how to stay ahead without solely relying on social and search algorithms. 

Get insight into future trends to look toward, such as LLM search engines, and walk away with audience engagement strategies to win the day!

Step out of the algorithmic box on this week’s episode of the SERP’s Up SEO Podcast.

Key Segments

[00:03:25] What's On This Episode of SERP's Up?

[00:05:11] Focus Topic of the Week

[00:09:33] Focus Topic Guest: Jake Hundley

[00:29:42] Going, Going, Google…

[00:38:49] Snappy News

[00:43:04] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Jake Hundley 

Glen Allsopp

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Detailed SEO Blog

Evergrow Marketing

Agency Growth Podcast 

News:

Google November 2024 core update rolling out now

Google November 2024 Core Update Movement - Slow But For Some Massive

How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard?

When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand.

Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands. 

Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of balancing a sub-brand, bringing their unique perspectives to the forefront!

Join us for this episode of the SERP’s Up SEO Podcast as we “sub”merge ourselves into the art of managing sub-brands and all the SEO implications it brings.

Key Segments

[00:02:05] What's On This Episode of SERP's Up?

[00:03:45] Focus Topic of the Week: Sub-Brand SEO

[00:04:18] Focus Topic Guest: Claudio Cabrera

[00:27:51] Deep Thought with Matt Davies & Steven Picanza

[00:56:31] Snappy News

[00:59:28] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Claudio Cabrera

Steven Picanza

Matt Davies

Sarah Presch 

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

The Athletic

Just Branding Podcast

Talking with Branders

Branding Magazine

Matt Davies Brand and Culture Strategy Consultancy

Steven Picanza Creative Brand Stragist

News:

Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+

Google AI Overview Displayed Within People Also Ask

Are offline marketing efforts a lost art in the digital age? 

What's the SEO connection of it all?

Wix’s Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies.

Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy. 

Dive into how word-of-mouth marketing translates into online growth for businesses

We’re going “unplugged” in this episode of the SERP’s Up SEO Podcast.

Key Segments

[00:02:05] What's On This Episode of SERP's Up? 

[00:02:43] Focus Topic of the Week

[00:12:16] Focus Topic Guest: Greg Sterling & Mike Blumenthal 

[00:40:59] Snappy News

[00:48:21] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal CarterGreg Sterling

Mike Blumenthal

Terry Rice

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

Near Media 

The Near Memo Podcast

Brand24

News:

SearchGPT Launches As ChatGPT’s Real-Time Search Feature

Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

Looking to grow and build upon what you've already accomplished in your SEO career?.

Feeling like your SEO career is stagnant? Looking for a new edge? Hungry to try something new and different? 

Wix's Mordy Oberstein and Crystal Carter share their experience when looking to revitalize your SEO career and journey. 

Annie-Mai Hodge and Crystal Waddell join the show so you can get started with fresh strategies for career growth.

Find out what can lead to new and unexpected career opportunities in SEO and digital marketing on this week’s episode of the SERP’s Up SEO Podcast.

Key Segments

[00:01:13] What's On This Episode of SERP's Up?

[00:13:35] Focus Topic of the Week: SEO/Marketing and Keeping Things Fresh

[00:19:28] The Great Beyond with Annie-Mai Hodge 

[00:26:03] Snappy News

[00:32:23] Follow of the Week: Petra Kis-Herczegh

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Crystal WaddellAnnie-Mai HodgePetra Kis-HerczeghGlenn Gabe

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Girl Power MarketingCrystal Waddell Consulting & Podcast

News:

It's New on Forbes Penalty

Did Google Hit Fortune Recommends With A Search Penalty Over Site Reputation Abuse? 

A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse’ spam policy

How is AI reshaping the world of content creation and SEO?

With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix.

How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve.

Plus, get the lowdown on the latest AI tools in Wix Studio and how they’re making a splash without overwhelming your workflow.

Key Segments

[00:01:39] What's On This Episode of SERP's Up?

[00:04:00] Focus Topic of the Week: AI & The Future of Search Engines

[00:20:07] Focus Topic Guest: Garrett Sussman

[00:28:27] Across The Wixverse: Paula Mejia

[00:48:23] Snappy News

[00:50:50] Follow of the Week: Eli Schwartz

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Garrett Sussman

Paula Mejia

Eli Schwartz

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Rankix Wix AppiPull Rank SEO Agency

Wix Enterprise Solution

News:

Semrush acquires Search Engine Land

Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan

Bing Search Adding Al-Enhanced Summary

Several Bugs Within Bing Webmaster Tools API & Documentation

Where do we stand with AI overviews on the SERP? What does the data show and what doesn't it show? How are these overviews reshaping the search results by including more sources, introducing subtopics beyond the main SERP content, and why do certain sites consistently appear in these overviews while others don’t?

And let’s not forget the all-important question: How stable are those URLs in AI overviews, and what does it mean for your SEO strategy?

Wix Studio’s dynamic duo, Mordy Oberstein and Crystal Carter, team up with Mark Traphagen from seoClarity to break down the intricacies of Google’s AI Overviews. 

Plus, Rich Singer’s eye-opening study on the overlap between organic search results and AI-Overview comes under the microscope, along with juicy details and practical tips for staying ahead. 

Plus, learn how to sift the SERP’s most recent feature and track AI Overviews! 

So join us as we summarize the AI summaries on the SERP and sum up what it all means for your SEO practices on the SERP’s Up SEO Podcast. 

Key Segments

[00:01:40] What's On This Episode of SERP's Up?

[00:03:14] Focus Topic of the Week: AI Overviews

[00:04:01] Focus Topic Guest: Mark Traphagen

[00:23:07] Tool Time

[00:31:27] Snappy News

[00:37:04] Follow of the Week: Rich Sanger

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Mark Traphagen

Rich Sanger

Kevin Indig

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Wix Studio SEO Course

seoClarity AI Overview Data Study

Google AI Overview Study: Link Selection Based on Related Queries

SE Ranking AI Overview Data Study

AI on Innovation

SE Ranking AI Overview Tracking

Semrush AI Overview Tracking

seoClarity AI Overview Tracking

ZipTie AI Overview Tracking

News:

DOJ May Breakup Google As Remedy To Monopoly Ruling

Google AI Overviews Not Linking To Sites Hit By Helpful Content Update

Can you learn SEO from a course? Are SEO courses worth the hype?

We put the notion of learning SEO from a course to the test with Wix Studio SEO course instructors Aleyda Solis, Andrew Optimisey, Celeste Gonzales, and Judith Lewis. 

Tune is as our guests explain how SEO courses offer flexibility, shareable insights, learning structure, the ability to learn at your own pace, and offer practical guidance without being dry and encyclopedic. 

So spit out that gum. Sit up straight and put your thinking caps on as SEO school is in session on this, the 105th episode of the SERP’s Up SEO Podcast.

Key Segments

[00:02:20] What's On This Episode of SERP's Up?

[00:03:27] Focus Topic Guests: Aleyda Solis, Andrew Optimisey

[00:32:08] It’s New

[00:33:34] Focus Topic Guest: Celeste Gonzalez

[00:35:47] Focus Topic Guest: Judith Lewis

[00:38:46] Snappy News

[00:43:06] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Aleyda Solis

Andrew Optimisey

Judith Lewis

Celeste Gonzalez

Itamar Blauer 

Jill Quick

James Clark

Mike Stepney

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Wix Studio SEO Course 

Orainti

Optimisey

News

Google rolls out new AI-organized search results, AI Overview links 

Google Officially Launches Ads In AI Overviews

Is Google sweet on your website, or does it have a secret grudge? Let’s find out!

Wix’s Mordy Oberstein and Crystal Carter get a little nostalgic as they take a quick detour into ‘90s music, reminiscing about Ace of Base and Hanson—Mmmbop! 

We learn how to shore up the pages that are on the brink between ranking and not ranking, and figure out if it is a topic or intent misalignment or if it has something to do with your topic depth. Minding the SERP gaps by comparing content with competitors, updating internal links, and supporting content. 

Andy Crestondina of Orbit Media gives recommendations on what to do once websites are established and already have brand awareness. Suggesting ways to diversify and continue to build momentum beyond the SERP. 

Don't miss these game-changing SEO insights, topped with a generous side of fun, on this spirited edition of SERP’s Up!

Key Segments

[00:01:22] What's On This Episode of SERP's Up?

[00:16:28] Focus Topic of the Week: Signs Google Might or Might Not Love You 

[00:16:47] Focus Topic Guest: Despina Gavoyannis

[00:23:32] From the Top of the SERP

[00:48:11] Snappy News

[00:51:51] Follow of the Week: Darth Autocrat (Lyndon NA)

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Despina Gavoyannis

Andy Crestondina

Lyndon NA

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

AHREFS

Orbit Media

A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics

This Math Pattern Explains Your Content Performance (and what to do about it)

News:

Spike In Removed Google Reviews On September 17th

Google Search Ranking Movement Heated, Volatility Continues 9/25

How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences? 

Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo. 

This juicy episode is worth the squeeze, explaining why sometimes those quirky, negative headlines suck you in like a vortex or why autocomplete can deliver the celebrity gossip you’d never know to look for. 

Discover why understanding user journey and behavior is crucial for your brand’s success on this week’s episode of the SERP’s Up SEO Podcast.

Key Segments

[00:03:05] What's On This Episode of SERP's Up?

[00:17:55] Focus Topic of the Week: How does the SERP Contribute to User Bias

[00:18:15] Focus Topic Guest: Giulia Panozzo

[00:26:44] The Great Beyond

[00:38:06] Snappy News

[00:43:00] Follow of the Week: Garrett Sussman

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Giulia Panozzo

Garrett Sussman

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Neuroscientive

News:

Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages

Data providers: Google August 2024 core update was very volatile

Ever wondered why Googlebot loves your blog's cat photos but totally dismisses your high-value product pages?

Wix’s Mordy Oberstein and Crystal Carter are joined by Roxana Stingu, Head of Search and SEO at Alamy, to dig into crawl patterns, bot behaviors, and crawl budgets. Learn how to make your pages better for bots, update old content to be relevant again, and minimize server costs by managing bot activity. 

Discover how specialized bot logs can offer insights into everything from quality issues to market trends and detect patterns of malicious bots you may want to block.

(Best Shatner Impression) “The robots are interacting with our site, but how?” Don’t miss out as we navigate the world of search engine bots on the SERP's Up Podcast!

Key Segments

[00:01:27] What's On This Episode of SERP's Up?

[00:02:18] Focus Topic of the Week: Bot Logs

[00:04:06] Focus Topic Guest: Roxana Stingu

[00:24:27] Tool Time: Built-in Bot Lot Reports

[00:30:19] Snappy News

[00:34:06] Follow of the Week: Anne Berlin

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Roxana Stingu 

Anne Berlin 

Rich Sanger 

Resources:

Wix SEO Learning Hub 

Searchlight SEO Newsletter 

SEO Resource Center 

It's New: Daily SEO News Series 

Wix Bot Log Reports 

Alamy 

News:

Google Search Ranking Volatility Still Heated A Week After Core Update 

Report: Half Google AI Overviews Links Overlap With Top Search Results