SERP's Up SEO Podcast

Is the world of analytics leaving you feeling a little blind?

Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell.

Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant’.

Prepare to lift the fog on data uncertainty on the SERP’s Up SEO Podcast!

Hosts, Guests, & Featured People:

Mordy ObersteinCrystal CarterDana DiTomaso Brie Anderson

Resources:Topical AuthoritySearchlight SEO NewsletterSEO Resource CenterWix Studio SEO CourseKickPoint PlaybookMarketing Analytics Data is Wrong. Can It Be Fixed?: GA4: One year on Webinar Getting Started with GA4

Feel like your SEO strategy is swerving all over the digital highway? Buckle up, as Mordy Oberstein and Crystal Carter explore the art of staying in your SEO lane, or not.

Tales of daring digital detours help us explore how big names like Rolling Stones have taken the road less traveled - and hit a few bumps along the way. The team discusses the balance between branching out for those quick wins versus traveling the straight and narrow of true brand alignment. Laval Chissester offers expert advice on owning your niche and knowing when to switch it up.

Join us for a ride as we navigate the chaotic freeway of SEO strategies on this episode of the SERP’s Up podcast.

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Lavall Chichester

Preeti Gupta

Resources:

Topical Authority

Searchlight SEO Newsletter

SEO Resource Center

Wix Studio SEO Course

Ready to unlock the secrets to negotiating your salary and getting paid what you deserve?

Join Wix’s Mordy Oberstein and Crystal Carter as they chat with Carolyn Lydon about how to navigate the salary negotiation maze in the SEO and digital marketing space. They dig into the art of asking for raises, identifying your market worth, and ensuring you’re not left counting pennies.

Plus, Nick LeRoy drops by to share his wisdom on pitching your projects to clients with the finesse of a seasoned pro.

Don't miss out as we help you secure that spondulix on this episode of the SERP’s Up SEO Podcast!

Key Segments

[00:01:11] What's On This Episode of SERP's Up?

[00:02:28] Focus Topic Guest: Carolyn Lydon

[00:26:27] Across the Funnel Frontier: Nick LeRoy

[00:43:10] Snappy News

[00:49:51] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Carolyn Lyden

Nick LeRoy 

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

Wix Studio SEO Course

Nick LeRoy SEO Consulting

SEO For Lunch Newsletter

SEO for Jobs

How to Successfully Negotiate Your SEO Salary: A Complete Guidek

News:

LinkedIn Report Reveals Most In-Demand Marketing Skills

Google updates search quality raters guidelines with a focus on spam

HubSpot’s SEO collapse: What went wrong and why?

Wondering if email marketing and SEO can be the one-two punch you need in 2025?

Wix’s Mordy Oberstein and Crystal Carter explore the powerful relationship between search and email marketing with Intuit Mailchimp’s Senior Manager of Content Marketing Strategy, Jillian Ryan. 

Discover why owning your relationship with your audience through email could be the key to sidestepping the chaos of ever-changing search algorithms.

Plus, Jillian shares recent insights from a global research report that Mailchimp produced in conjunction with Ipsos. Canvassing 2,000+ mid-marketers, the research sheds light on which channels are helping marketers grow and drive revenue.

Get ready to combine the best of SEO and email marketing for a one-two combination in 2025 on episode 118 of SERP’s Up SEO Podcast!

Key Segments

[00:02:26] What's On This Episode of SERP's Up?

[00:04:16] Focus Topic of the Week

[00:04:43] Focus Topic Guest: Jillian Ryan

[00:38:11] Snappy News

[00:46:21] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Jillian Ryan

Michelle Taite

Anthony Capano

Jim Rudall

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Mailchimp

Wix Mailchimp Integration 

The Revenue Blueprint Report 

How to Grow Your Brand Report 

News:

Is Google Blocking SEO Rank Checking Tools As Search Volatility Continues

Google vs. SEO tools: Why your SEO data might be missing

Confirmed: Google Is Requiring JavaScript To Block SEO Tools

Google begins requiring JavaScript for Google Search

Is it time to break free of the SERP silo? What content will work in 2025? And how does AI and the LLM factor into the SEO equation now?

Wix’s Mordy Oberstein and Crystal Carter are joined by a panel of guests to give their unique takes on what is coming for SEO in 2025. 

From the importance of breaking silos and collaborating across departments for better SEO strategies to local SEO tips to insights on structuring AI-generated content to top content strategies for 2025 this is one episode you don’t want to miss! 

Join episode 117 of the SERP’s Up SEO podcast to gear up and avoid the bunny slopes as we ski down SEO in 2025.

Key Segments

[00:01:40] What's On This Episode of SERP's Up?

[00:03:56] Focus Topic of the Week 

[00:10:13] 2025 SEO Take: Ray Saddiq

[00:12:17] 2025 SEO Take: Debbie Chew 

[00:14:23] 2025 SEO Take: Celeste Gonzalez

[00:17:08] 2025 SEO Take: Mike King

[00:18:32] 2025 SEO Take: Paul Andre De Vera

[00:29:52] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Ray Saddiq 

Debbie Chew 

Celeste Gonzalez 

Paul Andre De Vera 

Mike King 

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Rankix Wix App

Can you have too much of a good thing?  

SEOs and marketers often rely on data - but is it too much sometimes?

Wix’s Mordy Oberstein and Crystal Carter tackle the paradox of data overload with Katy Powell, PR Director & Co-founder of Bottled Imagination. They explore why a high search volume for a keyword like “buy shoes” doesn’t necessarily mean more traffic and conversions, and how Google’s search query filtering is reshaping SEO strategies. Qualifying the data is the most important factor as we swim in the SEO seas.

Plus, we dive into LLM training and the cycle of updates to the datasets of all of the most popular Large Language Model tools.

Join us as we unravel the art of data-driven creativity on episode 116 of SERP’s Up SEO Podcast!

Key Segments

[00:02:05] What's On This Episode of SERP's Up?

[00:04:08] Focus Topic of the Week: 

[00:17:01] Focus Topic Guest: Katy Powell

[00:22:26] So Many Search Engines

[00:29:50] Snappy News

[00:34:34] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Katy Powell

Debbie Chew

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

Wix Studio SEO Course 

It's New - Daily SEO News 

SEO for brand visibility in LLMs 

Bottled Imagination 

News:

Google Speculates If SEO ‘Is On A Dying Path 

Google December 2024 spam update done rolling out

Does influencer marketing lead to leads and converting conversions?  What type of influencer marketing gets signups and clicks, and which don't? 

Wix’s Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss the importance of engagement metrics, the power of TikTok and LinkedIn, and the art of curating the perfect influencer partnership.

From nano-influencers to micro-influencers, understand how partners can amplify your brand’s voice far beyond mere follower counts.

Be sure to smash that button and like episode 115 of the SERP’s Up SEO Podcast!

Key Segments

[00:01:44] What's On This Episode of SERP's Up?

[00:02:35] Focus Topic of the Week 

[00:04:51] Focus Topic Guest: Nicole Ponce

[00:24:43]  Across the Wixverse

[00:41:47] Snappy News

[00:47:52] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Nicole Ponce

Sarah Adam

Mary-Anne Da'Marzo 

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

Wix Studio SEO Course

It's New: Daily SEO News Series

Semrush

Spotlight Conference

News:

Google December 2024 Core Update Is Live - What Are We Seeing 

Data providers: Google November 2024 core update was less volatile

How can you tell if your content will hit or miss before you even hit “publish”?

Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves.

Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user’s life context is at the core of future content success. 

Get ready and shake that magic 8-ball to unlock your future content on the SERP’s Up SEO Podcast!

Key Segments

[00:01:07] What's On This Episode of SERP's Up?

[00:02:38] Focus Topic of the Week

[00:11:18] Focus Topic Guest: Maeva Cifuentes

[00:15:06] Focus Topic Guest: Akvile Defazio

[00:19:38] Snappy News

[00:24:05] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Maeva Cifunentes 

Akvile Defazio 

Anu Adegbola 

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Wix Studio SEO Course 

Flying Cat SEO Consulting 

AKvertise 

News:

Google November 2024 core update rollout is now complete 

Google Does Try To Handle Broken Canonicals 

Google Search: How Clustering Works With Localization 

Google Marauding Black Holes With Clustering & Error Pages 

When building your digital marketing team, how do you know who to hire, when to hire them, and what skills you should value?

Wix’s Mordy Oberstein and Crystal Carter discuss team-building challenges with Menachem Ani, founder of JXC Group. There’s a fine line between balancing who your team needs right now and who can help grow your business in the future.

How do you know who is the right fit? Will you need them a year from now as the digital marketing model changes over time? 

Plus, Menachem Ani explains how he goes about hiring PPC specialists: attention to detail, excellent communication & analytical skills are a must. 

Tune in to this week’s episode of the SERPs Up SEO Podcast and take your SEO and digital marketing team to “higher” heights! 

Key Segments

[00:01:40] What's On This Episode of SERP's Up?

[00:03:45] Focus Topic of the Week 

[00:13:52] The Funnel Frontier

[00:28:40] Snappy News

[00:32:05] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Menachem Ani 

Wil Reynolds

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Rankix Wix App

Bring automation and AI into your sales funnel 

Wix Studio SEO Course 

JXT Group 

News:

Google Search Console recommendations now fully live 

Google Search Sees UK Decline, Users Express Low Trust In AI

Online Nation 2024 Report

What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders?

Wix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies. 

Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand what’s really being presented.

Join us as we chew on some “crunchy” data perspectives in this episode of the SERP’s Up SEO Podcast. 

Key Segments

[00:02:34] What's On This Episode of SERP's Up?

[00:04:05] Focus Topic of the Week

[00:21:08] Focus Topic Guest: Jess Joyce

[00:35:31] Snappy News

[00:41:25] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Jess Joyce

Leigh McKenzie

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Wix Studio SEO Course 

Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs 

Google’s Product Reviews Algorithm Update: Winners & Losers

Charting 10 Years of The Google Algorithm

News:

Google Search Console Finally Drops The Page Experience Report

Google site reputation abuse policy now includes first-party involvement or oversight of content

Google’s site reputation abuse policy is a band-aid for a bullet wound 

Exploring URL Volatility in Google's AI Overviews