SERP's Up SEO Podcast

How does the maturity of your site factor into SEO? 

Ultimately, an SEO strategy without phases of site development is no SEO strategy at all.

Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial.

Grace Frohlich of Brain Labs stops by to discuss a framework that you can use to determine the maturity of your site and how to build your SEO strategy around it.  

Plus, take a trip across the Wixverse with Wix’s own Paz Dekel to see how the identity of a product goes through stages of maturity. 

It’s time to take a seat at the adult table as we assess the stages of maturity that factor into SEO this week on the SERP’s Up SEO Podcast!

Key Segments

[00:02:04] What's On This Episode of SERP's Up?

[00:04:05] Focus Topic of the Week: SEO Maturity

[00:19:26] Focus Topic Guest: Grace Frohlich

[00:24:20] Across the Wixverse w/ Paz Dekel

[00:38:09] Snappy News

[00:44:57] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Grace Frolich

Paz Dekel

Melissa Popp

Resources: 

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

How to Diagnose Your SEO Client's Search Maturity

Brainlabs

Positioning Your Brand For the Holiday Season: SERP’s Up EP 66 

News:

Google AI overviews launch in UK

Google Explains Why It Shows Reddit & Forum Threads In Search So Often

What operational processes should you follow as a marketing agency? 

Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency. 

Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics.

Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes needed to help you and your clients thrive.     Step-by-step, day-by-day, get the operations know-how your agency needs on this week’s episode of the SERP’s Up SEO Podcast!

Key Segments

[00:02:06] What's On This Episode of SERP's Up?

[00:03:35] Focus Topic of the Week: Building the processes to fundamentally good SEO

[00:04:12] Focus Topic Guest: David Khim, Allie Decker, Alex Birkett

[00:32:42] Deep Thought

[00:43:41] Snappy News

[00:50:22] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

David Khim

Allie Decker 

Alex Birkett

Blake Denman

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Be Omniscient Digital 

The Long Game Podcast

News:

Google still has not announced a launch date for SGE

New Google Shopping & Maps Search Features

Does AI content rank on the SERP? Can you count on AI content to rank in the future?  

Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content. 

Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with his generative AI for marketers framework.  

Please rank responsibly, as this week, we delve into Google’s evolving approach for ranking AI content here on the SERP’s Up SEO Podcast. 

Key Segments

[00:04:40] What's On This Episode of SERP's Up?

[00:05:36] Focus Topic of the Week: Does AI Content Rank? 

[00:21:13] The Great Beyond w/ John Wall

[00:40:57] Snappy News

[00:49:07] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Kristine Sachinger

Cyrus Shepard

John Wall

Dale Bertrand

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

SEO Resource Center

Google Knowledge Panel: How to earn one for your name or brand

InLinks

Entity SEO: Moving from Things to Strings

News:

Google Search Console Adds INP Metric In Core Web Vitals Report

Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings

What is “entity SEO” and how can entities play a practical role when doing SEO? 

Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO. 

Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website. 

Plus, we explore YouTube’s contextual approach to entities.

Don’t forget your name tag, as this week; we present the significance behind entities and SEO on this week’s episode of the SERP’s Up SEO Podcast!

Key Segments

[00:02:16] What's On This Episode of SERP's Up?

[00:03:09] Focus Topic of the Week: Entities in SEO 

[00:21:29] Focus Topic Guest: Gus Pelogia

[00:25:28] Is This New? 

[00:35:05] Snappy News

[00:41:03] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Gus Pelogia 

Dixon Jones

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

News:

Google Search Console Adds INP Metric In Core Web Vitals Report

Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings

Google’s Local Pack is filled with secrets… 

Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack. 

Prepare to pack your brain full of knowledge, as this week; you’ll learn the ins, outs, and in-betweens of the Local Pack on the SERP’s Up SEO Podcast!

Key Segments

[00:03:26] What's On This Episode of SERP's Up?

[00:04:45] Focus Topic of the Week: The Local Pack 

[00:05:10] Focus Topic Guest: Krystal Taing

[00:29:30] Tool Time

[00:34:31] Snappy News

[00:47:49] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Krystal Taing 

Joyanne Hawkins

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Wix Uberall App

Introduction to Local SEO

Getting started with Local SEO

News:

Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates

Google Unleashes Manual Actions Galore After Search Spam Policy Updates

How do you build an SEO strategy from scratch? How should SEO differ for specific business models? 

Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch.  

Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively. 

Gather your finest ingredients, as this week we’re giving you the recipe to make SEO from scratch right here on the SERP’s Up SEO Podcast!

Key Segments

[00:02:13] What's On This Episode of SERP's Up?

[00:04:11] Focus Topic of the Week: SEO From Scratch

[00:04:39] Focus Topic Guest: Gaetano DiNardi

[00:29:55] The Great Beyond w/ Diane Wiredu

[00:43:03] Snappy News

[00:48:24] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Gaetano DiNardi

Diane Wiredu

Lily Ugbaja

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Lion Words

News:

Google Structured Data Carousels Beta Documentation Added

Early Signs: Google Search Ranking Update On February 28 & 29th

Glenn Gabe showing rank volatility examples

New Google structured data carousels (beta)

How do you simultaneously incorporate evergreen & trending content into your SEO lineup? 

Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. 

Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. 

Plus, take a trip over to the top of the SERP to investigate the latest emerging feature.  

Take your training wheels off because, on episode 76 of the SERP’s Up SEO Podcast, you will finally learn to balance evergreen and emerging SEO topics together. 

Key Segments

[00:02:51] What's On This Episode of SERP's Up?

[00:05:23] Focus Topic of the Week: SEO for evergreen topics vs emerging topics

[00:19:09] Focus Topic Guest: John Shehata

[00:26:21] From the top of the SERP

[00:34:07] Snappy News

[00:46:30] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

John Shehata

Claudio E. Cabrera

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Newzdash

GDdash

News:

How Google is killing independent sites like ours

Article complaining about being outranked on Google being outranked by Reddit

Google: We Want To Reward The Best Content No Matter Site Size

What should Google rank in Search when all the content sucks?

Does a topical expert need to write your content in order to rank?  

Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. 

Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand.

Plus, Mordy and Crystal investigate how different engines handle sensitive queries. 

Learn how to integrate expert-led content into your SEO strategy this week on the SERP’s Up SEO Podcast!

Key Segments

[00:02:05] What's On This Episode of SERP's Up?

[00:04:23] Focus Topic of the Week: The value of using expert insights for your SEO

[00:14:10] Focus Topic Guest: Will Peters

[00:32:50] So many search engines

[00:42:36] Snappy News

[00:50:31] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Will Peters

Ian Helms

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

The Mayo Clinic

The future of web content: Where AI, user preferences, and SEO meet

Why SEOs should watch content trends carefully

News:

New Google Search DMA Rich Results, Aggregator Units & Refinement Chips

Reddit shown excessively in Google product review search results, study finds

The Discussion Forums Dominating 10,000 Product Review Search Results

The race is on!  The AI Generative competition has been well underway and Google has leaned into a major update.  Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general?

Google is in a transition period of search. Does Gemini have what it takes to propel Google forward in the future? 

This week, Wix’s Mordy Oberstein and Crystal Carter are joined by the great Danny Goodwin to evaluate this so-called ‘ultra’ powered version of Bard - Gemini. 

Pete Huang also makes an appearance to take a look at what Gemini means for the overall evolution of AI. 

Today, we’re all Geminis! So sit back, look up at the stars, and tune in to episode 74 of the SERP’s Up SEO Podcast as we discover Google Gemini!

Key Segments

[00:01:48] What's On This Episode of SERP's Up?

[00:03:28] Focus Topic of the Week: Google Gemini

[00:04:06] Focus Topic Guest: Danny Goodwin

[00:30:19] The Great Beyond w/ Pete Huang

[00:39:01] Snappy News

[00:43:39] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Danny Goodwin

Pete Huang

Erin Sparks

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Search Engine Land

Google Gemini

Google Gemini is here – and it’s already being tested in Search

The Neuron

Barry Schwartz's Famous Butter Sandwich

Edge of the Web

News:

Google drops Web Stories from image results, Google Discover carousel view and more

Yandex search engine sold in $5.2 billion deal 

Bard becomes Gemini: Try Ultra 1.0 and a new mobile app today

Google: We Don't Say Core Web Vitals Are A Ranking Factor

When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services? 

Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change in the future

Dive into some of the common red flags to look out for while obtaining clients, and learn how to get in the same mindset as your clients to set realistic expectations. 

Gear up for episode 73 and discover which clients you should and shouldn’t be taking on as an SEO this week on the SERP’s up SEO Podcast!

Key Segments

[00:01:55] What's On This Episode of SERP's Up?

[00:03:37] Focus Topic of the Week: SEO Clients you should and shouldn’t take

[00:16:02] Focus Topic Guests: Sydni Craig-Hart & Andrew Foxwell

[00:27:22] Snappy News

[00:00:00] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Sydni Craig-Hart

Andrew Foxwell

Chase Freezman

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Smart Simple Marketing

Foxwell Digital

Wayback Machine (Internet Archive)

News:

Google Search officially retires cache link

Google Bard adds image generation

Google Maps Tests AI Generated Answers For Local Questions With Local Guides