What is structured data markup? What should and shouldn’t you do when adding schema markup to your site? 

Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance.

Plus, take a look into Crystal’s Ball to see the future of rich results! 

This week we’re teaching you how to translate your content to a search engine for optimized organic performance here on the SERP’s Up SEO Podcast! 

Key Segments

[00:01:53] What's On This Episode of SERP's Up?

[00:03:11] Focus Topic Guest: Martha Van Burkel

[00:03:46] Focus Topic of the Week: Structured Data Markup 

[00:28:40] Crystal’s Ball

[00:37:38] Snappy News

[00:45:45] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Martha Van Berkel

Sam Torres

Tory (Lynne) Gray 

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Schema App

Schema App Training 

Schema Paths Tool

Gray Dot SEO Blog

John Mueller October Update

News:

Google’s SEO Starter Guide Set For A Major Update

Google May Penalize Recipe Collection Pages Using Recipe Structured Data

Poll: 60% Of SEOs Are Worried About The Impact Of Google SGE

What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings? 

Google has always used behavior metrics, but to what degree? 

This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO’s. 

SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins to cover the Department of Justice antitrust lawsuit against Google, revealing the truth about ranking metrics.

The verdict is in this week as we pass judgment on Google's ranking guidelines here on the SERP’s Up SEO Podcast!

Key Segments

[00:02:36] What's On This Episode of SERP's Up?

[00:03:42] Focus Topic of the Week: Does Google use behavior metrics for ranking? 

[00:20:47] Focus Topic Guest: Shehley Walsh

[00:28:14] Fun with People Also Ask

[00:34:35] Snappy News

[00:45:52] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Shelley Walsh 

Danny Sullivan, Google's Search Liaison

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

SEO Resource Center

Ex-Google Search head worried his team was ‘too involved with ads’

What Pandu Nayak Taught Me About SEO

Why SEOs should watch content trends carefully

The future of web content 

News:

Google ‘Circle to Search’: The New AI-Powered Search Gesture For Android

Google Ranking Teetering In & Out Over Weekends - Bug Or Edge Of Quality?

New research study asks if Google Search is getting worse

Why do SEOs need to understand the history of the industry's reputation? Does SEO still get a bad rap? How can you help grow the SEO reputation?

Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry.

Founder of Zyppy SEO, Cyrus Shepard, joins to answer the question, is SEO’s bad reputation legitimate or maybe not so much? 

Michael Lewittes, founder of Ranktify, chimes in to elaborate on how past SEO tools tarnished the SEO industry's reputation, noting how new tools can change the future landscape. 

Embrace the responsibility of maintaining core SEO values and join us in revitalizing the industry's reputation as a whole.

What’s done is done, but the future has not been written. Join us as it’s time to Terminate the lingering reputation from the early days of SEO this week on the SERP’s Up SEO Podcast!

Key Segments

[00:01:34] What's On This Episode of SERP's Up?

[00:03:26] Focus Topic of the Week: SEO Reputation

[00:23:13] Focus Topic Guest: Cyrus Shepard

[00:28:10] Tool Time w/ Michael Lewittes

[00:48:13] Snappy News

[00:55:26] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Cyrus Shepard

Michael Lewittes

Montse Cano

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Zyppy SEO

Ranktify

What does good E-E-A-T even mean?

News:

Google: No Such Thing As Perfect Formula For Ranking

Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials

Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? 

This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. 

Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving content landscape and what it means for ranking on the SERP.

Hop in the ol’ Delorean as we’re going back to the future this week to identify emerging content trends and their SEO impact with this week’s episode of the SERP’s Up SEO Podcast!

Key Segments

[00:02:08] What's On This Episode of SERP's Up?

[00:03:34] Focus Topic Guest: Nigel Stevens, Jason Dodge

[00:04:33] Focus Topic of the Week: Emerging Content Trends

[00:36:09] Fun With People Also Ask 

[00:40:37] Snappy News

[00:47:01] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Nigel Stevens

Jason Dodge

Kelsey Jones

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Black Truck Media

OGM Marketing

Unsolved SEO Mysteries

News:

94% of Google SGE links are different from organic search results, study finds

Research Study - The Impact of Google's Search Generative Experience on organic rankings

Wharton Professor, Ethan Mollick, On The Decay Of Internet Search

Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward? 

Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024.

Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024.

You’ve popped the champagne, now it’s time for your website to pop up on the SERP! Don’t look back, as we are surging into the new year strong with 2024’s first SERP’s Up SEO Podcast!

Key Segments

[00:02:26] What's On This Episode of SERP's Up?

[00:04:26] Focus Topic of the Week: 2024 SEO Trends

[00:11:52] Focus Topic Guest: Parth Suba

[00:16:30] Focus Topic Guest: Kenichi Suzuki

[00:20:46] Focus Topic Guest: Celeste Gonzalez

[00:26:44] Focus Topic Guest: Chima Mmeje 

[00:32:53] Focus Topic Guest: Rohan Ayyar

[00:36:47] Going, Going,... Google!

[00:48:38] Snappy News

[00:52:09] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Parth Suba 

Rohan Ayyar 

Chima Mmeje 

Kenichi Suzuki

Celeste Gonzalez 

Garrett Sussman 

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

RicketyRoo SEO Agency 

Moz

Buckle Up: Google To Make Major Search Ranking Changes 

News:

Google On Knowing If Best SEO Was Applied

Google New Years Eve Search Algorithm Update

You’ve done all the hard SEO work on a project and now you need to hand it off to the client - what should you consider when you do? 

Don’t fumble the handoff and let all that great SEO work you did hit the ground. 

What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next?

In this episode, Wix’s Mordy Oberstein and Crystal Carter guide you through the most effective ways to hand off your SEO work to your clients. 

Discover strategies to ensure each team member has the resources to deliver an effective handoff properly. 

Understand how to identify your client’s specific delivery expectations to maintain a lasting relationship. 

Listen in as SEO agency owner, Nitin Manchanda, talks about what his handover kit looks like as he shares a comprehensive guide of everything you should include to create a holistic SEO picture for your clients. 

Be sure to put this one in your SEO playbook as we’re teaching you how to seamlessly hand off SEO projects to clients this week on the SERP’s Up SEO Podcast!

Key Segments

[00:02:43] What's On This Episode of SERP's Up?

[00:04:29] Focus Topic of the Week: Handing off Projects to Clients

[00:17:33] Focus Topic Guest: Nitin Manchanda

[00:23:39] Tool Time

[00:28:20] Snappy News

[00:35:38] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Dan White

Nitin Manchada

Andrew Shotland

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

How to Train Your SEO Team

Botpresso

Wix Studio Client

News:

Google local search ranking algorithm strengthens “openness” signal

Google: Video Is Not The Main Content Of The Page Error Spike

What is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning? 

The holidays are upon us, so it’s time for you to start thinking about the nuances associated with seasonal shifts in SEO. Joining Wix’s Mordy Oberstein and Crystal Carter is the Chief Growth Officer of Sharma Brands, Ari Murray, to weigh in on how you can get creative with holiday season campaigns. 

Familiarize yourself with seasonality and cadence to understand how they affect your organic traffic. Unwrap insights beyond SEO, and learn how to position your brand in conformance to a purchase-heavy user mindset during the holidays.

You can leave your stresses behind during the holiday season, but you cannot escape seasonality. ‘Tis the season to rank highly, as we are dashing through the holiday SERP this week on the SERP’s Up SEO Podcast!

Key Segments

[00:00:00] What's On This Episode of SERP's Up?

[00:00:00] Focus Topic of the Week: SEO for the Holiday Season

[00:00:00] Focus Topic Guest: Ari Murray

[00:00:00] Deep Thought

[00:00:00] Snappy News

[00:00:00] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Ari Murray

Carrie Rose

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Go-To-Millions Newsletter

Sharma Brands

Rise at seven

News:

Google Introduces Gemini And Updates Bard With Gemini Pro

Report: Google Local Ranking Now Looks If A Business Is Open Or Closed (Business Hours)

Google November 2023 Reviews Update Completed After 29 Days

Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? 

Subjecting your website's SEO to testing can be extremely insightful. It can also be extremely complex. 

Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website. 

Get insights into the guidelines for when it’s appropriate to run an SEO test and when the tactic may not be worth your while. Go beyond the SEO testing process by understanding how to analyze your findings and apply them to your SEO strategy.

Keep your eyes on your own paper as this week we discuss the ins and outs of SEO testing here on the SERP’s Up SEO Podcast!

Key Segments

[00:01:49] What's On This Episode of SERP's Up?

[00:03:57] Focus Topic Guest: Will Chritchlow

[00:06:35] Focus Topic of the Week: SEO Testing 

[00:31:01] Tool Time

[00:39:02] Snappy News

[00:43:58] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Will Critchlow 

Maria Amelie

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

SearchPilot

News:

Google Search now supports discussion forum and profile page structured data

Google November 2023 core update rollout is now complete

Google Discover Showing Older Content Since Follow Feature

Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings? 

Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website.

Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience in curating and managing links. Plus, Alexandra Tachalova joins to explore situations where links are a real difference maker in optimizing results on the SERP. 

We’re not golfing, but we’re definitely hitting the links today, as we clear up all the confusion related to link building on this episode of The SERP’s Up SEO Podcast!

Key Segments

[00:02:17] What's On This Episode of SERP's Up?

[00:03:47] Focus Topic Guest: Ashwin Balakrishnan

[00:04:23] Focus Topic of the Week: Link Building

[00:28:39] At the Top of the SERP w/ Alexandra Tachalova

[00:33:06] Snappy News

[00:36:17] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Ashwin Balakrishnan

Alexandra Tachalova

Bibi Raven

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Digital Olympus

Backlinks 101: What they are and why they matter 

News:

Googlebot crawl rate tool in Search Console is going away 

Follower Count Fully Live In Google Search Result Snippets 

Google Bard Can Now Understand YouTube Videos

What is good content and how quickly does its definition change? Why is rank more volatile than it was before? How will SGE ultimately play itself out on the SERP?

Get ready to experience the SERP’s Up SEO Podcast live from BrightonSEO in San Diego, as we uncover the most critical unsolved SEO mysteries. 

We evaluate the role of content trends in SEO with George Nguyen, the state of rank volatility with Cindy Krum, how to communicate with clients in a more complex environment with Greg Gifford, and take up the future of SGE on the SERP with the great Mike King.

We’re doing it live this week as we “dance”’ our way into solving SEO mysteries right here on the SERP’s Up SEO Podcast!

*Mordy’s rank dancing gif available soon* 

Key Segments

[00:02:41] What's On This Episode of SERP's Up?

[00:06:16] Focus Topic Guest: George Nguyen

[00:06:42] Focus Topic of the Week: Unsolved SEO Mysteries

[00:16:28] Is This New? w/ Cindy Krum

[00:37:36] Deep Thought w/ Greg Gifford

[00:55:48] From The Top Of The SERP w/ Mike King

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

George Nguyen

Cindy Krum

Greg Gifford

Mike King

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Mobile Moxie

Search Lab Digital

iPullRank