Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? 

Subjecting your website's SEO to testing can be extremely insightful. It can also be extremely complex. 

Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website. 

Get insights into the guidelines for when it’s appropriate to run an SEO test and when the tactic may not be worth your while. Go beyond the SEO testing process by understanding how to analyze your findings and apply them to your SEO strategy.

Keep your eyes on your own paper as this week we discuss the ins and outs of SEO testing here on the SERP’s Up SEO Podcast!

Key Segments

[00:01:49] What's On This Episode of SERP's Up?

[00:03:57] Focus Topic Guest: Will Chritchlow

[00:06:35] Focus Topic of the Week: SEO Testing 

[00:31:01] Tool Time

[00:39:02] Snappy News

[00:43:58] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Will Critchlow 

Maria Amelie

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

SearchPilot

News:

Google Search now supports discussion forum and profile page structured data

Google November 2023 core update rollout is now complete

Google Discover Showing Older Content Since Follow Feature