SERP's Up SEO Podcast

What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’ to E-A-T? 

On this episode, Wix’s own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google’s “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google’s Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundation, and teach you how to connect the dots when it comes to your brands credentials. 

Hope you're hungry, because there’s a lot to E-E-A-T today! We’re putting an emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness so you can showcase your website's true value this week on the SERP’s Up SEO Podcast!

Key Segments

[00:01:50] What's On This Episode of SERP's Up?

[00:03:15] Focus Topic Guest: Lily Ray

[00:04:21] Focus Topic of the Week: E-E-A-T 

[00:30:19] Going Going Google

[00:36:29] Snappy News

[00:39:39] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Lily Ray

Olaf Kopp

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Wix Studio

Wix Studio YouTube

Searchlight SEO Newsletter

Amsive Digital

lilyray.nyc

News:

Google Search testing “Mentioned in” search snippet

Google Quality Rater Guidelines

How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word?

This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services. Itamar goes on to evaluate which pricing model you should incorporate based on the dynamic of your SEO freelance work.

Later, industry favorite Jamar Ramos joins to guide you in determining when it is and isn’t appropriate to call upon an SEO agency, and how you go about selecting which agency to work with. 

You can take this one to the bank, as this week we set SEO service pricing straight and cash in! Right here on the SERP’s Up SEO Podcast!

Key Segments

[00:02:22] What's On This Episode of SERP's Up?

[00:03:35] Focus Topic of the Week: How Much Should SEO Cost?

[00:21:05] Focus Topic Guest: Jamar Ramos

[00:26:30] Decisions Decisions Decisions 

[00:45:10] Snappy News

[00:51:31] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Itamar Blauer

Jamar Ramos

Brodie Clark

Nick LeRory

Ross Hudgens

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Wix Studio

Wix Studio YouTube

Searchlight SEO Newsletter

StudioHawk ESO Agency

SEO ROI

How to Pitch SEO Clients

Is Google headed towards a continuous “real-time” algorithm?

News:

Google Rolls Out November 2023 Core Update

New Google Reviews Update Coming Next Week; It Will Be The Last Confirmed Reviews Update

7 must-see Google Search ranking documents in antitrust trial exhibits

What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? 

Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers.=

Kirsty urges marketers not to showcase yourselves but to offer customers a mirror to connect your brand to their own experiences. Plus, we go in-depth into how AI can be used to establish a connection with your customers while preserving genuine human emotion.

Make meaningful connections with your customers with this month’s SERP’s Up+ Podcast.

Key Segments:

[00:02:18] What's On This Episode of SERP's Up?

[00:03:05] Focus Topic of the Week: How to Connect with your Customer/Audience

[00:04:58] Focus Topic Guest: Kristy Hulse\

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Kirsty Hulse

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Kirsty Hulse

Websites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success?

We dive into how SEOs can best work with designers, devs, content creators, and beyond to build the best and most optimized site possible. Join Wix’s Crystal Carter and Mordy Oberstein to get tips and strategies on working with non-SEOs on websites. 

In the SEO world, jargon can be a hindrance when working with non-SEO teams. Neha Khanna joins the podcast to enlighten us on how to use the art of communication when working with these teams.

Marissa Brower also joins the conversation to shed light on the fascinating world of personal branding. Gain insights on how not just to create a personal brand but how to leverage that personal brand to uplift your whole team. 

Join us as we share the long-term strategies that can help you win the SEO game and beyond on this episode of the SERP’s Up SEO Podcast!

Key Segments:

[00:01:54] What's On This Episode of SERP's Up?

[00:04:26] Focus Topic of the Week: Working Well With Non-SEO Teams

[00:17:27] Focus Topic Guest: Neha Khanna

[00:21:55] Deep Thought

[00:37:48] Snappy News

[00:42:26] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Neha Khanna

Marissa Brower

Niki Mosier

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

News:

Google testing ads between organic results?

Google About This Image Now Live Recency Of Image, AI Details & More

Google Search Generative Experience Gains "Supportive" Links In About This Result

3 new ways to check images and sources online

How do you get and keep your SEO team up to speed? Where do you even start when training an SEO team? What tactics should you follow when building a strong SEO training program? 

Take your team to the next level as Sterling Sky’s Colan Nielsen joins Wix’s Crystal Carter and Mordy Oberstein to share proven strategies for training SEO teams. 

Formalize your training programs as Wix’s own Henry Collie joins us to discuss his expertise in implementing successful courses to further strengthen your SEO team and beyond. 

“Go team!”, as this episode of the SERP’s Up SEO Podcast helps you take your SEO team to new heights.

Key Segments:

[00:02:34] What's On This Episode of SERP's Up?

[00:03:45] Focus Topic of the Week: Training an SEO Team

[00:04:55] Focus Topic Guest: Colan Nielsen

[00:27:21] Across the Wixverse

[00:41:53] Snappy News

[00:46:38] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Colan Nielsen

Henry Collie

Mark Preston

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Wix Studio

Wix Studio YouTube

Searchlight SEO Newsletter

Sterling Sky SEO Agency

LocalU

News:

Google Completes Rollout of October 2023 Spam Update

Google October 2023 Core Update rollout is now complete

Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE

Keyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it? 

We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can do to prevent it. Wix’s very own Mordy Oberstien and Crystal Carter help you discover if ranking on the same SERP with multiple pages will dilute your rankings and what you can do about it. 

Senior SEO Strategist and Co-Founder at forank, Zoe Ashbridge, also weighs in with her own experiences and creative solutions to dealing with keyword cannibalization.

Don’t want a ‘bite’ in your rankings? Tune in this week to uncover the misconceptions and determine the truth about keyword cannibalization right here on The SERP’s Up SEO Podcast!

Key Segments

[00:03:04] What's On This Episode of SERP's Up?

[00:04:34] Focus Topic of the Week: Keyword Cannibalization

[00:24:08] Focus Topic Guest: Zoe Ashbridge

[00:27:09] Going, Going,... Google!

[00:30:15] Snappy News

[00:34:30] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Patrick Stox

Zoe Ashbridge

Andy Chadwick

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Wix Studio

Wix Studio YouTube

Searchlight SEO Newsletter

What people get wrong about keyword cannibalization

Google Domain Diversity Algorithm

News:

Google Search Stops Indenting Results

Google Search Generative Experience Can Create Images & Text

Google Search Generative Experience Lite Version Test

What is the future of SEO shaping up to be? How will AI change the landscape in SEO? What impact will Google have for SEO in the future? 

Brace yourselves for this blimey incredible feature of the SERP’s Up SEO Podcast as Wix’s own Crystal Carter travels to the land of The Beatles and Buckingham Palace to take on BrightonSEO UK! For this special edition episode we have not one, not two, but THREE super guests to shed light on all things SEO.  Joshua George, Lidia Infante, and Rebecca Tomasis join the show live in Brighton to evaluate the potential future of SEO as we know it. 

We explore answers to Google content, AI utilization, and brand strategy and much more in this comprehensive SEO special. Adapt to the future of SEO and learn how to find ultimate value in your content on this MEGA episode of the SERP’s Up SEO Podcast… UK style!

Key Segments

[00:01:36] What's On This Episode of SERP's Up?

[00:04:25] Focus Topic of the Week: The Future of SEO 

[00:04:55] Focus Topic Guests: Joshua George, Lidia Infante, Rebecca Tomasis

[00:08:08] Is This New? 

[00:18:22] Fun with People Also Ask

[00:32:34] Going, Going,...Google!

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Rebecca Tomasis

Joshua George

Lidia Infante

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

BrightonSEO

Google Search testing “Mentioned in” search snippet

Google Perspectives Feature

What role does AI play in modern marketing? Can you leverage AI in your marketing? How do you use AI the ‘right’ way? 

Wix’s Mordy Oberstien and Crystal Carter are joined by best-selling author and marketing influencer, Kim Garst, to discuss leveraging AI to expand your creativity and knowledge base in marketing. Kim discusses her experience using AI to fill certain skill gaps and shares her preferred chatbox for marketing purposes. Plus, learn all of the tools you need to be using to maximize your marketing efforts. 

Artificial intelligence meets marketing in this episode of the SERP’s Up+ Podcast!

Key Segments:

[00:02:28] What's On This Episode of SERP's Up?

[00:03:51] Focus Topic of the Week: The Role of AI in Marketing

[00:04:26] Focus Topic Guest: Kim Garst

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Kim Garst

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Kim Garst Consulting

Claude 2 vs GPT-4 in 2023: Comparing the Top AI Models

ChatGPT 

Claude AI

Ideogram

Midjourney

Supermeme

Dumme

Does needing a refresher make you a bad SEO? No! Every SEO needs to revisit and familiarize themselves with certain aspects of SEO. 

Renew and refresh yourself this week as Wix’s own Mordy Oberstein and Crystal Carter are your guides toward refreshing your SEO knowledge. 

Explore how remastering past skills can enhance your professional journey. Seer Interactive founder and CEO, Wil Reynolds, chimes in to share why you should be proactive about refreshing and refining your professional expertise. 

When was the last time you considered refreshing and revamping your brand? Mordy and Crystal share a deep thought into diagnosing the problems within your own brand identity. Whether it’s design language, logo, or the brand as a whole, it may be time to consider a refresher. 

Grab your backpacks as we’re going back to school to learn the importance of refreshing your SEO skills this week on the SERP’s Up SEO Podcast.

Key Segments:

[00:02:17] What's On This Episode of SERP's Up?

[00:04:52] Focus Topic of the Week: Refreshing Your SEO Knowledge  

[00:19:40] Focus Topic Guest: Wil Reynolds

[00:23:50] Deep Thought

[00:34:37] Snappy News

[00:38:20] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Wil Reynolds

Travis Tallent 

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Seer Interactive

SEO Fomo Newsletter 

Google's Quality Raters Guidelines

News:

Google September 2023 Helpful Content Update Current Impact & Volatility 

Google Confirms: Quality Is Foremost Factor In Search Indexing 

Google Search Can Now Check Bard's Answers

With so many SEO tasks how do you know where to start first?!

Get your (SEO) priorities in order as Wix’s own Mordy Oberstein and Crystal Carter help you bring order to the chaos with tips on how to prioritize SEO tasks. 

SEO priorities are not a linear equation and can differ from one SEO to another. Learn how priorities change if you’re an SEO consultant as compared to being at an SEO agency with Nicky LeRoy and Griffen Roer.

The team also explores Google's efforts to compete with Amazon in the e-commerce market and the impact of the August 2023 Google Core update, which had a unique rollout and caused significant rank fluctuations.

Relax as this episode of the SERP’s Up SEO podcast gives you a healthy look at prioritization of work and goals.

Key Segments:

[00:01:37] What's On This Episode of SERP's Up?

[00:03:21] Focus Topic of the Week: Setting Your SEO Priorities

[00:23:23] Focus Topic Guest: Nick LeRoy & Griffin Roer

[00:38:26] Snappy News

[00:42:45] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Nick LeRoy

Griffin Roer

Shelly Walsh

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO For Lunch Newsletter

SEO Jobs

Uproer SEO Agency

SEO Pioneers

News:

New: Google Search Console Shows Merchant Center Visibility Issues & Changes

How the August 2023 Google core update compared to March 2023 core updates