SERP's Up SEO Podcast

Where does brand authority play into search visibility? How do you measure brand on the SERP? 

Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. 

SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience. 

Learn how to articulate your brand in a concise manner on your website as we discover the power of associations from brand to consumer this week on the SERP’s Up SEO Podcast! 

Key Segments

[00:01:34] What's On This Episode of SERP's Up?

[00:04:10] Focus Topic of the Week: Branded Search

[00:23:53] Focus Topic Guest: Ronell Smith

[00:33:45] Deep Thoughts by Crystal and Mordy

[00:47:26] Snappy News

[00:55:07] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Ronell Smith

John Vagueiro

Erika Varangouli

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

It's New: Daily SEO News Series

Ronell Smith Consultancy

Erika Varangouli

News:

Google AI Overviews Shows For Only 15% Queries, Down From 84%

Google Search Shopping Filter Top Bar

Perplexity Pages showing in Google AI Overviews, featured snippets

Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains

Can publishers thrive on the web? How can publishers optimize their content for SEO?  

Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand. 

Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers. 

Content marketing consultant, Alli Berry, also stops by to give further insight into the overall web health of the publishing community.

Learn why publishers are turning the page to digital as we evaluate the environment of media publishers on Google this week on the SERP’s Up SEO Podcast! 

Key Segments

[00:02:47] What's On This Episode of SERP's Up?

[00:04:59] Focus Topic of the Week: SEO For Online Publishers

[00:23:35] Focus Topic Guest: Gisele Navarro

[00:30:43] The Great Beyond w/ Alli Berry

[00:40:02] Snappy News

[00:52:46] Follow of the Week 

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Gisele Navarro

Alli Berry

Louisa Frahm

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Housefresh

News:

Google AI Overviews Are Here To Stay With Improvements - The Ray AIO Update

Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked

How SEO moves forward with the Google Content Warehouse API leak

Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems

In what ways does systematic team collaboration drive success in SEO? 

Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists. 

What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collectively and progress as a whole. In addition, understand how team collaboration has changed over time with the evolution of Google, and how you can adapt as an SEO. 

Plus, hear the varying perspectives of panelists on some of the most commonly contested SEO questions. 

Brighten your day and tune in to this special feature of the SERP’s Up SEO Podcast recorded live from Brighton SEO as we discover the roots of team collaboration in SEO! 

Key Segments

[00:02:17] What's On This Episode of SERP's Up?

[00:05:25] Focus Topic Guests: Grace Frohlich, Barry Adams, Carmen Dominguez, Sukhjinder Singh

[00:10:17] Focus Topic of the Week: Brighton SEO Panel - SEO as a Team 

[00:47:33] Fun with People Also Ask

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Grace Frolich

Barry Adams

Carmen Dominguez

Sukhjinder Singh

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

SEO Resource Center

BrightonSEO

Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works.

Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective. 

Manick Bhan joins to cover the four main holistic SEO pillars: authority, content, technicals, and UX. 

We explore how SEO involves not only on-page elements and technical aspects but also how these factors integrate into the overall practice of your business and brand in this week's episode of SERP's Up!

Key Segments

[00:03:23] What's On This Episode of SERP's Up?

[00:04:37] Focus Topic of the Week: Holistic SEO

[00:18:52] Focus Topic Guest: Manick Bhan

[00:20:02] Four Main Pillars of Holistic SEO  w/ Manick Bhan

[00:24:50] Going, Going Google

[00:35:25] Snappy News

[00:42:53] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Manick Bhan

Areej Abuali

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

LinkGraph

What does Google I/O 2024 mean for SEOs?

Web Results Filter Chrome Extension

News:

New Google Search AI features to help you plan, research and learn

Google rolls out AI Overviews in US with more countries coming soon

Remove Your Content From Google's AI Overviews

How to remove content and links from Google’s AI Overviews by using ‘preview controls’ like nosnippet, data-nosnippet, and max-snippet [Case Study]

Optimizing for accessibility and SEO? Yes. 

Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO.

Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibility in technical SEO. 

Plus, Wix’s own Neil Osman joins to discuss the future of accessibility technology and shares plenty of strategies along the way.  

Tune in as we grant you access to insights on why accessibility on your website means reliability to the user on this episode of the SERP’s Up SEO Podcast!  

Key Segments

[00:03:58] What's On This Episode of SERP's Up?

[00:06:02] Focus Topic of the Week: Accessibility in SEO

[00:22:36] Focus Topic Guest: Katherine Watier Ong

[00:28:26] Across the Wixverse w/ Neil Osman

[00:49:31] Snappy News

[00:56:44] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Katherine Watier Ong

Neil Osman

Miracle Inameti-Archibong

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

WCAG Overview

WO Strategies

Wix Accessibility Wizard

News:

Google begins enforcement of site reputation abuse policy with portions of sites being delisted

Google: Site Reputation Abuse Isn't About Linking

Sundar Pichai, Google's CEO, Responds To Google Search Quality Issues

Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024.

Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overall? 

Tune in as Wix's Crystal Carter and Mordy Oberstein share their insights on what Google I/O 2024 means for search marketers. 

It's a bonus episode of the SERP's Up SEO Podcast covering all the SEO implications from Google I/O 2024! 

Key Segments

[00:00:51] What's On This Episode of SERP's Up?

[00:02:45] Focus Topic of the Week: Google I/O 2024 Insights

[00:03:10] Gemini Is Taking Over

[00:08:05] Google Does Not Silo Their Tools

[00:14:23] SGE Replacing Top Level Information?

[00:26:56] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Barry Schwartz

Garrett Sussman

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

How can you bring your SEO performance back to life? 

Wix’s Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fresh content is so valuable.  

Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helping clients who desperately need an SEO resurgence. 

Plus, this content marketing tool will make competing against your competitors a walk in the park.  

Get CPR certified this week as we break the cycle of stagnation and teach you how to revive your SEO playbook on the SERP’s Up SEO Podcast!

Key Segments

[00:01:23] What's On This Episode of SERP's Up?

[00:02:50] Focus Topic of the Week: Resuscitating Your SEO

[00:18:18 Focus Topic Guest: Carrie Hill

[00:25:00] Tool Time

[00:33:53] Snappy News

[00:40:52] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Carrie Hill

Celeste Gonzalez

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

News:

3 key observations about the Google March 2024 core update: https://searchengineland.com/google-march-2024-core-update-key-observations-440148

Google SGE AI Answers Now Cost 80% Less To Generate: https://www.seroundtable.com/google-sge-ai-answers-cost-80-less-37326.html

Google Search Tests Custom Filters & Templates: https://www.seroundtable.com/google-search-custom-filters-templates-37324.html

How should Google address the growing presence of Reddit on the SERP? 

Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web. 

Wix’s Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost every SERP, and how you should be digesting this as an SEO. 

Take a look through Crystal’s Ball is the Founder of Foundation Marketing, Ross Simmonds, as he joins to discuss the future of Reddit and how marketers can use it for their benefit.

Google is morphing into Michael Scott as ‘that’s what she/he said’ is their new go-to response. This week, we dissect what is really going on around the SERP and what Google’s long-term plan for forums is here on the SERP’s Up SEO Podcast! 

Key Segments

[00:02:16] What's On This Episode of SERP's Up?

[00:05:10] Focus Topic of the Week: Google’s Reddit Problem

[00:23:37] Crystal’s Ball w/ Ross Simmonds

[00:44:09] Snappy News

[00:52:51] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Ross Simmonds

Ori Zilbershtein

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

News:

Google Ends Video Carousel Structured Data Test

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

How has the affiliate marketing space shifted from an SEO point of view? 

Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards.

Plus, Crystal and Mordy investigate the viability of affiliate marketing as a whole as they take a trip to the great beyond. 

The rulebook is evolving! Join us this week as we discover the possibilities and pitfalls of affiliate marketing in today’s SEO environment here on the SERP’s Up SEO Podcast!

Key Segments

[00:01:41] What's On This Episode of SERP's Up?

[00:02:51] Focus Topic Guest: Glenn Gabe

[00:03:10] Focus Topic of the Week: The Current State of Affiliate Marketing

[00:26:01] The Great Beyond

[00:36:53] Snappy News

[00:43:01] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Glenn Gabe on X

Glenn Gabe on LinkedIn

Glenn Gabe on Mastodon

Si Quan Ong

Joshua Hardwick

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Wix Studio Partners Program 

G-Squared Interactive

5 ways that Google’s helpful content system could evolve

Glenn Gabe: Google Reviews Update 

News:

Google Ends Video Carousel Structured Data Test

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends.

Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal! 

SEO Consultant, Jono Alderson, shares scenarios where you should take off your SEO hat and alter certain best practices by not necessarily ignoring them but reshaping them to differentiate yourself from competitors. 

Plus, see how best practices relate to actual consumer expectations. 

Practice doesn’t always make perfect on this week’s of the SERP’s Up SEO Podcast! 

Key Segments

[00:01:51] What's On This Episode of SERP's Up?

[00:02:38] Focus Topic of the Week: Parting Ways With Best Practices 

[00:19:18] Focus Topic Guest: Jono Alderson

[00:28:25] Deep Thought

[00:34:59] Snappy News

[00:42:23] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Jono Alderson

Natalie Slater

Barry Schwartz

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Jono Alderson SEO Consulting

User first SEO

News:

Google Explains How It Processes Queries & Ranks Content

Reminder: Google's Helpful Content Update Is No More - It's A Core Update