What is structured data markup? What should and shouldn’t you do when adding schema markup to your site? 

Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance.

Plus, take a look into Crystal’s Ball to see the future of rich results! 

This week we’re teaching you how to translate your content to a search engine for optimized organic performance here on the SERP’s Up SEO Podcast! 

Key Segments

[00:01:53] What's On This Episode of SERP's Up?

[00:03:11] Focus Topic Guest: Martha Van Burkel

[00:03:46] Focus Topic of the Week: Structured Data Markup 

[00:28:40] Crystal’s Ball

[00:37:38] Snappy News

[00:45:45] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Martha Van Berkel

Sam Torres

Tory (Lynne) Gray 

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Schema App

Schema App Training 

Schema Paths Tool

Gray Dot SEO Blog

John Mueller October Update

News:

Google’s SEO Starter Guide Set For A Major Update

Google May Penalize Recipe Collection Pages Using Recipe Structured Data

Poll: 60% Of SEOs Are Worried About The Impact Of Google SGE