Does a topical expert need to write your content in order to rank?  

Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. 

Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand.

Plus, Mordy and Crystal investigate how different engines handle sensitive queries. 

Learn how to integrate expert-led content into your SEO strategy this week on the SERP’s Up SEO Podcast!

Key Segments

[00:02:05] What's On This Episode of SERP's Up?

[00:04:23] Focus Topic of the Week: The value of using expert insights for your SEO

[00:14:10] Focus Topic Guest: Will Peters

[00:32:50] So many search engines

[00:42:36] Snappy News

[00:50:31] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Will Peters

Ian Helms

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

The Mayo Clinic

The future of web content: Where AI, user preferences, and SEO meet

Why SEOs should watch content trends carefully

News:

New Google Search DMA Rich Results, Aggregator Units & Refinement Chips

Reddit shown excessively in Google product review search results, study finds

The Discussion Forums Dominating 10,000 Product Review Search Results