How do you build an SEO strategy from scratch? How should SEO differ for specific business models? 

Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch.  

Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively. 

Gather your finest ingredients, as this week we’re giving you the recipe to make SEO from scratch right here on the SERP’s Up SEO Podcast!

Key Segments

[00:02:13] What's On This Episode of SERP's Up?

[00:04:11] Focus Topic of the Week: SEO From Scratch

[00:04:39] Focus Topic Guest: Gaetano DiNardi

[00:29:55] The Great Beyond w/ Diane Wiredu

[00:43:03] Snappy News

[00:48:24] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Gaetano DiNardi

Diane Wiredu

Lily Ugbaja

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Lion Words

News:

Google Structured Data Carousels Beta Documentation Added

Early Signs: Google Search Ranking Update On February 28 & 29th

Glenn Gabe showing rank volatility examples

New Google structured data carousels (beta)