Can you have too much of a good thing?  

SEOs and marketers often rely on data - but is it too much sometimes?

Wix’s Mordy Oberstein and Crystal Carter tackle the paradox of data overload with Katy Powell, PR Director & Co-founder of Bottled Imagination. They explore why a high search volume for a keyword like “buy shoes” doesn’t necessarily mean more traffic and conversions, and how Google’s search query filtering is reshaping SEO strategies. Qualifying the data is the most important factor as we swim in the SEO seas.

Plus, we dive into LLM training and the cycle of updates to the datasets of all of the most popular Large Language Model tools.

Join us as we unravel the art of data-driven creativity on episode 116 of SERP’s Up SEO Podcast!

Key Segments

[00:02:05] What's On This Episode of SERP's Up?

[00:04:08] Focus Topic of the Week: 

[00:17:01] Focus Topic Guest: Katy Powell

[00:22:26] So Many Search Engines

[00:29:50] Snappy News

[00:34:34] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Katy Powell

Debbie Chew

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

Wix Studio SEO Course 

It's New - Daily SEO News 

SEO for brand visibility in LLMs 

Bottled Imagination 

News:

Google Speculates If SEO ‘Is On A Dying Path 

Google December 2024 spam update done rolling out