When building your digital marketing team, how do you know who to hire, when to hire them, and what skills you should value?

Wix’s Mordy Oberstein and Crystal Carter discuss team-building challenges with Menachem Ani, founder of JXC Group. There’s a fine line between balancing who your team needs right now and who can help grow your business in the future.

How do you know who is the right fit? Will you need them a year from now as the digital marketing model changes over time? 

Plus, Menachem Ani explains how he goes about hiring PPC specialists: attention to detail, excellent communication & analytical skills are a must. 

Tune in to this week’s episode of the SERPs Up SEO Podcast and take your SEO and digital marketing team to “higher” heights! 

Key Segments

[00:01:40] What's On This Episode of SERP's Up?

[00:03:45] Focus Topic of the Week 

[00:13:52] The Funnel Frontier

[00:28:40] Snappy News

[00:32:05] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Menachem Ani 

Wil Reynolds

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Rankix Wix App

Bring automation and AI into your sales funnel 

Wix Studio SEO Course 

JXT Group 

News:

Google Search Console recommendations now fully live 

Google Search Sees UK Decline, Users Express Low Trust In AI

Online Nation 2024 Report