How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard?

When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand.

Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands. 

Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of balancing a sub-brand, bringing their unique perspectives to the forefront!

Join us for this episode of the SERP’s Up SEO Podcast as we “sub”merge ourselves into the art of managing sub-brands and all the SEO implications it brings.

Key Segments

[00:02:05] What's On This Episode of SERP's Up?

[00:03:45] Focus Topic of the Week: Sub-Brand SEO

[00:04:18] Focus Topic Guest: Claudio Cabrera

[00:27:51] Deep Thought with Matt Davies & Steven Picanza

[00:56:31] Snappy News

[00:59:28] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Claudio Cabrera

Steven Picanza

Matt Davies

Sarah Presch 

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

The Athletic

Just Branding Podcast

Talking with Branders

Branding Magazine

Matt Davies Brand and Culture Strategy Consultancy

Steven Picanza Creative Brand Stragist

News:

Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+

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