How do you make local SEO scaleable? When should you be scaling your local SEO? How do you maintain consistency with your local SEO across a multi-location organization? 

This week, Wix’s Head of SEO Branding, Mordy Oberstein alongside Head of SEO Communications, Crystal Carter, talk about how you can level up your local SEO production. Our team reveals strategies for improving Google Maps rankings, the effectiveness of organic search for local traffic, and the benefits of investing in service area pages or city pages. Joining the show this week is SEO analyst Elizabeth Rule, who will give direction on scaling locally with multiple businesses, and why you should be scaling to different cities rather than the same market. 

Are you ready to elevate your local search? Get ready because the SERP’s Up SEO Podcast will help you scale the ladder of local SEO!

Key Segments:

[00:02:16] What's On This Episode of SERP's Up?

[00:03:48] Focus Topic of the Week: Local SEO at Scale

[00:17:41] Focus Topic Guest: Elizabeth Rule

[00:27:28] Snappy News

[00:34:01] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Elizabeth Rule

Greg Gifford

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Sterling Sky SEO Agency 

News:

Google warns against content pruning as CNET deletes thousands of pages

Google Downgrades Visibility of HowTo and FAQ Rich Results 

Tracking 20 years of search