How do you view the relationship between SEO and marketing? Should SEO be primarily associated with marketing, or should it have a broader scope? SEO is multi-faceted by nature and can lead to diverse perspectives on its classification and delegation within an organization.

Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are joined once again by SEO legend Barry Adams to discuss how SEO fits into marketing. PM at Groundworks, Kristal Audain, also joins the show to unveil her insights into how SEO can impact product decisions. 

Plus, prepare yourself for Google’s August 2023 broad core update… based on rank instability, this is going to be a big one. 

If you want to utilize SEO and marketing as tools, this episode of the SERP’s Up SEO Podcast will help you surpass all of your goals!

Key Segments:

[00:02:24] What's On This Episode of SERP's Up?

[00:03:33] Focus Topic of the Week: Is SEO Part of Marketing?

[00:04:38] Focus Topic Guest: Barry Adams

[00:21:53] Decisions, Decisions, Decisions

[00:28:00] Snappy News

[00:32:02] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Barry Adams

Kristal Audain

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Polemic Digital

SEO for Google News

Groundworks

News:

Google releases August 2023 broad core update