Do you have the need, the need for speed?! Today we're talking about performance (also known as How Fast is this Website?) and what it means for your rankings on Google.

So, how big of a deal is performance for SEO, anyway? 

Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, do a deep dive discussing the importance of Core Web Vitals and site performance metrics in SEO today. 

There’s a lot of conflicting information about the role of performance in SEO. How do you reconcile Google’s own statements about “site speed” along with data from the industry’s tool providers on the impact of Core Web Vitals? Listen in as we parse it all for you so that you have a truer understanding of the role of Core Web Vitals in rankings and beyond. 

Annie Sullivan, Senior Staff Software Engineer at Google, shares the main steps towards improving Core Web Vitals: measure, analyze, optimize and repeat. Hear Annie’s take on identifying bottlenecks that could be impacting the website's performance. 

Catch up with Alon Kochba, Head of Web Performance at Wix, who discusses how the team helped improve performance across the entire Wix platform.

It’s the everything speed and performance episode of the SERP’s Up SEO Podcast!

Key Segments:

[00:02:40] What's On This Episode of SERP's Up?

[00:05:30] Focus Topic of the Week: Performance / Core Web Vitals

[00:16:13] Focus Topic Guest: Annie Sullivan

[00:21:47] Inside the WixVerse

[00:34:54] Snappy News

[00:38:20] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

Annie Sullivan: https://twitter.com/anniesullie

Alon Kochba: https://twitter.com/alonkochba

Dan Shappir: https://twitter.com/DanShappir

Jamie Indigo: https://twitter.com/Jammer_Volts

Resources:

SERP's Up Podcast: https://www.wix.com/seo/learn/podcast 

Wix SEO Learning Hub: https://www.wix.com/seo/learn

Advanced Core Web Vitals: A Technical SEO Guide: https://www.searchenginejournal.com/technical-seo-core-web-vitals-guide/402501/

Wix Performance: https://www.wix.com/performance 

News:

More From Google On AI Content - It's About If The Content Is Helpful: https://www.seroundtable.com/more-from-google-on-ai-content-34372.html