Nothing is more frightening to SEOs than the possibility of a Google update hitting their sites. 

This is all the more true as Semrush data shows Google is rolling out updates to its algorithm more than it ever has before! 

Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into Google algorithm updates. 

Learn how to best respond when your site is negatively impacted by a Google update by understanding how to analyze ranking trends and the significance of ranking losses.

It’s insightful advice on how to best deal with Google algorithm updates! 

Get a contextual understanding of how the Google algorithm has evolved as special guest Barry Schwartz of Search Engine Roundtable joins the show. Survey the history of Google algorithm updates and how their scope has changed. 

Plus, learn how to track Google updates as our hosts run through the various algorithm tracking tools available to you! 

[00:01:38] What's On This Episode of SERP's UP?

[00:03:57] Focus Topic of the Week | When to Worry About a Google Algorithm Update

[00:15:40] Focus Topic Guest: Barry Schwartz

[00:20:45] Tool Time: SEO Weather Tools

[00:25:51] Is This New?

[00:29:33] Snappy News

[00:29:53] News: Google On Why Helpful Content Update Seems Quiet

[00:31:03] News: Google tests Quick Read, 5 Min. Read labels in search results

[00:32:10] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

Barry Schwartz: https://twitter.com/rustybrick 

Lily Ray: https://twitter.com/lilyraynyc

Aleyda Solis: https://twitter.com/aleyda

Resources:

SERP's Up Podcast: https://www.wix.com/seo/learn/podcast 

Wix SEO Learning Hub: https://www.wix.com/seo/learn

Search Engine Roundtable: https://www.seroundtable.com/ 

Semrush Sensor: https://www.semrush.com/sensor/ 

Mozcast: https://moz.com/mozcast 

Rank Risk Index: https://www.rankranger.com/rank-risk-index 

Sistrix Update Tracker: https://app.sistrix.com/en/google-updates 

Assessing Algorithm Update Impact: https://www.wix.com/seo/learn/resource/assess-impact-of-google-algorithm-updates 

Crawling Mondays: https://www.aleydasolis.com/en/crawling-mondays-videos/ 

SEOFomo Newsletter: https://subscribe.page/s/seofomo 

Learning SEO: https://learningseo.io/ 

News:

Google On Why Helpful Content Update Seems Quiet

https://www.searchenginejournal.com/google-on-why-helpful-content-update-seems-quiet/463218/ 

Google tests Quick Read, 5 Min. Read labels in search results

https://searchengineland.com/google-search-quick-read-5-min-read-labels-387599