How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences? 

Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo. 

This juicy episode is worth the squeeze, explaining why sometimes those quirky, negative headlines suck you in like a vortex or why autocomplete can deliver the celebrity gossip you’d never know to look for. 

Discover why understanding user journey and behavior is crucial for your brand’s success on this week’s episode of the SERP’s Up SEO Podcast.

Key Segments

[00:03:05] What's On This Episode of SERP's Up?

[00:17:55] Focus Topic of the Week: How does the SERP Contribute to User Bias

[00:18:15] Focus Topic Guest: Giulia Panozzo

[00:26:44] The Great Beyond

[00:38:06] Snappy News

[00:43:00] Follow of the Week: Garrett Sussman

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Giulia Panozzo

Garrett Sussman

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Neuroscientive

News:

Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages

Data providers: Google August 2024 core update was very volatile