Google has been pushing the web hard to create “helpful content”... but what exactly is “helpful” when it comes to content? 

Wouldn’t it be… helpful to know? 

What does the future hold for helpful content in light of the constantly evolving algorithms? 

What are the potential implications of the Google helpful content update?

Wix’s Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, are joined today by Semush’s Head of SEO, Kyle Byers, to address how one should create and gauge quality content. 

Get your content hats on as we explore E-E-A-T, algorithms, helpful content Google, and more on this episode of the SERP’s Up SEO Podcast!

Key Segments

[00:03:31] What's On This Episode of SERP's Up? 

[00:04:46] Focus Topic of the Week: Helpful Content 

[00:25:56] Focus Topic Guest: Kyle Byers 

[00:34:12] Is This Newish? 

[00:40:19] Snappy News 

[00:43:47] Follow of the Week 

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Kyle Byers

Semrush

Melissa Fach

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Google Helpful Content System 

Google Helpful Content System To Find Hidden Gems 

Google Marketing Live Keynote 2023

Why is Google rewriting so many titles in the search results?

Google's About this result feature

News:

Google Search Generative Experience Gets Quality Updates & Major Speed Boost

Google Invites More Users To Try Search Generative Experience After Recent Quality Updates

Microsoft, Google strategy to test AI search ads irks some brands