Why is it so easy to get helpful content so wrong? 

Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning. 

Plus, we go straight to the source to see what Google’s People Also Ask tells us about how Google sees ‘good content’.

We put the helpful into content this week as we teach you how to create content that your audience will crave on this episode of the SERP’s Up SEO Podcast!

Key Segments

[00:02:09] What's On This Episode of SERP's Up?

[00:04:03] Focus Topic of the Week: Creating Good Content

[00:05:05] Focus Topic Guest: Ben Steele

[00:31:42] Fun with People Also Ask 

[00:39:16] Snappy News

[00:48:05] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter 

Ben Steele

Angie Nikoleychuk

Heather Campbell

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Google Ranking Systems & Signals 2024

The Rise of Situational Content

News:

Google: Sometimes Search Experiments Conflict Causing Issues

13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced

Head of Google Search: AI mistakes won’t prevent progress