In this eposide, we go over how when client visits decline and stylist schedules show more gaps than bookings, many salon owners face an uncomfortable truth: loyalty is no longer a given.

In this eye-opening conversation, we dive into the growing "whitespace" problem plaguing the beauty industry—and why it's more than just an empty appointment slot. Discover why client retention is the new currency, how data and follow-up systems can uncover silent drop-offs, and why relying on good service alone isn't enough.

From secret shoppers to service audits, we explore proactive strategies salons must adopt to stay competitive, protect their revenue, and support their team's financial and emotional well-being. If you're ready to stop guessing and start growing, this conversation is your roadmap.

About Tim & Marcus...

Tim Belcher is a 40+ year salon owner who's seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way.

Tim's not here to BS you. He's here to dive deep into your salon to identify what's working (and what's not). He'll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don't always make the best business owners.

That's why he's here to bridge the gap between artistic talent and financial savvy dream business building.

You can get your Free Salon Health Check at his website below.

https://wholesalonconsulting.com/salon-health-check/

Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands.

Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you!

You can get your FREE Luxury Marketing Assessment at his website below.

https://luxurylaunch.ai/home

Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast!

💡 What if your best clients became your best marketers?

In this episode, we dive into the power of referrals and how to transform casual guests into loyal advocates. Learn why your connection with clients is the key to success, how to refine your referral program, and why tracking 'raving fans' could be your next big breakthrough. Don't miss these actionable strategies to grow your salon business!

About Tim & Marcus...

Tim Belcher is a 40+ year salon owner who's seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way.

Tim's not here to BS you. He's here to dive deep into your salon to identify what's working (and what's not). He'll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don't always make the best business owners.

That's why he's here to bridge the gap between artistic talent and financial savvy dream business building.

You can get your Free Salon Health Check at his website below.

https://wholesalonconsulting.com/salon-health-check/

Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands.

Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you!

You can get your FREE Luxury Marketing Assessment at his website below.

https://luxurylaunch.ai/home

Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast!

In Episode #21, we dive into how data-driven decision-making can transform your salon's growth. From tracking KPIs like average service and retail tickets to identifying patterns that impact success, we explore the systems and strategies behind smarter business moves.

We also tackle the challenges of adopting analytics tools and why embracing new technology—including AI—is essential for staying competitive. Plus, get ahead with our insights into 2025 salon trends, balancing self-service innovations with the personal touch clients crave.

Ready to future-proof your salon?

Tune in and take action!

About Tim & Marcus...

Tim Belcher is a 40+ year salon owner who's seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way.

Tim's not here to BS you. He's here to dive deep into your salon to identify what's working (and what's not). He'll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don't always make the best business owners.

That's why he's here to bridge the gap between artistic talent and financial savvy dream business building.

You can get your Free Salon Health Check at his website below.

https://wholesalonconsulting.com/salon-health-check/

Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands.

Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you!

You can get your FREE Luxury Marketing Assessment at his website below.

https://luxurylaunch.ai/home

Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast!

Ready to make 2025 your most impactful year yet?

In Episode #20, we dive deep into the "Thrive in 25" initiative—a game plan for leaders and entrepreneurs to elevate their personal growth and business success. From identifying leadership workshops that actually move the needle to executing smart growth strategies that attract and retain clients, we cover it all.

Discover why stepping out of your comfort zone, empowering your team, and automating tasks outside your expertise are key to scaling your business. It's time to stop collecting knowledge and start applying it.

Let's thrive together!

About Tim & Marcus...

Tim Belcher is a 40+ year salon owner who's seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way.

Tim's not here to BS you. He's here to dive deep into your salon to identify what's working (and what's not). He'll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don't always make the best business owners.

That's why he's here to bridge the gap between artistic talent and financial savvy dream business building.

You can get your Free Salon Health Check at his website below.

https://wholesalonconsulting.com/salon-health-check/

Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands.

Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you!

You can get your FREE Luxury Marketing Assessment at his website below.

https://luxurylaunch.ai/home

Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast!

Are your New Year's resolutions set up for success? In this episode, we uncover how to create resolutions that truly matter and stick with you all year long.

The conversation begins with a focus on crafting thoughtful resolutions. From improving communication to embracing honesty in professional and personal relationships, we explore how aligning your goals with your values can lead to meaningful growth.

We also dive into the power of year-end reflections. Learn how taking a dedicated four-hour block to review your wins, losses, and lessons can set the stage for your best year yet. Plus, we share practical tools like daily reminders and milestone tracking to keep you motivated throughout the year.

What you'll take away:

• A step-by-step process for setting 1-3 impactful goals.
• How to reflect on the past without getting stuck in it.
• Why staying present is key to reducing anxiety and driving action.

This episode is your guide to starting the new year with clarity, purpose, and actionable steps for lasting personal growth. Don't just make resolutions—make them count!

About Tim & Marcus...

Tim Belcher is a 40+ year salon owner who's seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way.

Tim's not here to BS you. He's here to dive deep into your salon to identify what's working (and what's not). He'll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don't always make the best business owners.

That's why he's here to bridge the gap between artistic talent and financial savvy dream business building.

You can get your Free Salon Health Check at his website below.

https://wholesalonconsulting.com/salon-health-check/

Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands.

Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you!

You can get your FREE Luxury Marketing Assessment at his website below.

https://luxurylaunch.ai/home

Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast!

Struggling to boost retail sales or find a better work-life balance?

In this episode, we dive into two pressing topics for beauty professionals: navigating the evolving retail landscape and mastering work-life balance.

We start by uncovering why retail in the professional salon industry is facing headwinds—from price hikes and social media trends like TikTok to shifting generational brand loyalties. Hear a candid story from a salon owner battling declining revenues, and discover practical ways to retrain retail processes to keep profits thriving.

Then, we pivot to something we all crave—better work-life balance. Learn how to set "guardrails" for essential tasks, delegate effectively, and use block scheduling to boost productivity. Plus, we share tips on crafting personal routines through simple morning and evening rituals that can transform your day.

Actionable insights you don't want to miss:

• How to revamp your retail systems for 2024 success
• Simple scheduling hacks to regain control of your time
• Practical ways to build habits that lead to sustainable routines

Whether you're a salon owner or beauty professional, this episode is packed with tips to help you thrive in both business and life. Tune in and take the first step toward a profitable and balanced future!

About Tim & Marcus...

Tim Belcher is a 40+ year salon owner who's seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way.

Tim's not here to BS you. He's here to dive deep into your salon to identify what's working (and what's not). He'll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don't always make the best business owners.

That's why he's here to bridge the gap between artistic talent and financial savvy dream business building.

You can get your Free Salon Health Check at his website below.

https://wholesalonconsulting.com/salon-health-check/

Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands.

Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you!

You can get your FREE Luxury Marketing Assessment at his website below.

https://luxurylaunch.ai/home

Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast!

In this episode, we delve into the transformative principles of leadership and personal growth inspired by Mel Robbins' latest book, Let Them. Explore how self-change, rather than attempting to modify others, can unlock your leadership potential. Learn how to categorize team members—50 percenters, 75 percenters, and 90 percenters—and align expectations with their capabilities.

We also discuss the impact of a leader's energy on team morale, featuring insights from John Gordon's The Energy Bus, and share strategies like providing "quick wins" to foster team growth. Discover the importance of tailoring leadership styles to individual needs and recognizing when it's time for team members to transition to new roles.

Tune in to gain actionable strategies that will help you inspire growth, optimize performance, and create a thriving team environment.

About Tim & Marcus...

Tim Belcher is a 40+ year salon owner who's seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way.

Tim's not here to BS you. He's here to dive deep into your salon to identify what's working (and what's not). He'll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don't always make the best business owners.

That's why he's here to bridge the gap between artistic talent and financial savvy dream business building.

You can get your Free Salon Health Check at his website below.

https://wholesalonconsulting.com/salon-health-check/

Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands.

Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you!

You can get your FREE Luxury Marketing Assessment at his website below.

https://luxurylaunch.ai/home

Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast!

In this episode, we dive deep into the essentials of strategic planning for salon and spa owners gearing up for a successful 2025. From crafting precise revenue forecasts and marketing calendars to optimizing service provider schedules and budgeting for support staff, we cover everything you need to hit the ground running in the New Year.

Discover seasonal strategies like spa membership promotions, recurring client appointments, and self-care campaigns tailored to the 'New Year, New You' mindset. Plus, we introduce Project Thrive 2025, featuring a 'reset day' and workshops designed to refine your business plan, reinforce team culture, and boost profitability. Tune in for actionable insights to ensure your salon or spa thrives in the year ahead!

About Tim & Marcus...

Tim Belcher is a 40+ year salon owner who's seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way.

Tim's not here to BS you. He's here to dive deep into your salon to identify what's working (and what's not). He'll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don't always make the best business owners.

That's why he's here to bridge the gap between artistic talent and financial savvy dream business building.

You can get your Free Salon Health Check at his website below.

https://wholesalonconsulting.com/salon-health-check/

Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands.

Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you!

You can get your FREE Luxury Marketing Assessment at his website below.

https://luxurylaunch.ai/home

Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast!

In Episode #15, we unlock the secrets to effective salon management and powerful team development strategies that go beyond the basics. Our conversation highlights the critical role of team appreciation, from personalized onboarding experiences to thoughtful work anniversary celebrations, like gifting favorite flowers with handwritten notes and hosting monthly breakfast meetings for new employees.

But we don't stop at appreciation—we dig deep into financial strategies, revealing how a robust bonus structure can incentivize all team roles while ensuring business growth. Learn about the "4x revenue rule" for bonus alignment, strategies to help team members reach significant income milestones, and methods for creating transparent, fair incentives.

This episode's centerpiece is personalized coaching. We discuss fostering a supportive environment where private, one-on-one coaching addresses team members' unique needs, leading to better job performance and greater fulfillment. Through focusing on mindset, skill, and effort, you can build a more meaningful and impactful salon business.

Tune in for actionable strategies to elevate team appreciation, optimize incentives, and nurture your team for long-term success!

About Tim & Marcus...

Tim Belcher is a 40+ year salon owner who's seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way.

Tim's not here to BS you. He's here to dive deep into your salon to identify what's working (and what's not). He'll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don't always make the best business owners.

That's why he's here to bridge the gap between artistic talent and financial savvy dream business building.

You can get your Free Salon Health Check at his website below.

https://wholesalonconsulting.com/salon-health-check/

Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands.

Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you!

You can get your FREE Luxury Marketing Assessment at his website below.

https://luxurylaunch.ai/home

Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast!

In this engaging episode, we dive deep into what it takes to build a successful salon business, emphasizing the transformative power of a strong workplace culture and the freedom it brings to team members. Our hosts unpack the key attributes of a positive culture, from cultivating trust to fostering self-governance among employees, ensuring smooth operations even in the owner's absence.

We also explore different salon business models, with a strong case for smaller, luxury-focused salons that align with personal values and elevate the guest experience. Plus, learn how to create unforgettable events—from high-energy guest appreciation gatherings to exclusive VIP experiences designed to strengthen client loyalty and energize your staff. Packed with actionable tips and real-world examples, this episode is your guide to elevating your salon's culture and impact.

Tune in for inspiration, practical strategies, and a vision for creating a thriving, value-driven salon environment.

About Tim & Marcus...

Tim Belcher is a 40+ year salon owner who's seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way.

Tim's not here to BS you. He's here to dive deep into your salon to identify what's working (and what's not). He'll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don't always make the best business owners.

That's why he's here to bridge the gap between artistic talent and financial savvy dream business building.

You can get your Free Salon Health Check at his website below.

https://wholesalonconsulting.com/salon-health-check/

Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands.

Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you!

You can get your FREE Luxury Marketing Assessment at his website below.

https://luxurylaunch.ai/home

Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast!