Running a thriving $1,000,000-a-year business in less than 20 hours a week might seem like an impossible challenge. Throw in homeschooling two children and you have a modern conundrum most would shy away from. Yet, I find myself juggling these diverse roles daily. This week, we are discussing the strategies I use in my business to maintain an effective and intentional schedule that prioritizes time over money.  

Topics Covered In This Episode:

1. The value of time over money and the importance of being intentional with how time is spent.
2. My current schedule accommodates my roles as a homeschooling mom and business owner, highlighting the need for schedule adaptability as life changes.
3. Mastering your calendar can lead to more freedom, flexibility, and less stress, and requires learning to say "no" to unnecessary commitments.
4. Why I don’t use time blocking in my schedule, but I encourage batching days and finding a "magic time" for peak productivity, which for me is between 9:30 AM and 12 PM.
5. The importance of being clear on goals and priorities helps manage schedule commitments effectively.
6. Establishing systems, like creating social media content, can streamline processes and free up time.
7. Join support through our programs, such as "Conversions for Clients" and "Strategist Society," to help optimize your schedule and gain more time for personal time.

Find the full show notes at:  https://brandimowles.com/235

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CLICK HERE TO LEARN MORE ABOUT MANAGING TIME: CONTEXT SWITCHING AND PRODUCTIVITY

CLICK HERE FOR A BEHIND THE SCENES OF MY WORK WEEK: FINDING THE RIGHT SCHEDULE FOR YOU

CLICK HERE TO LEARN HOW TO CREATE 52 WEEKS OF CONTENT IN LESS THAN 90 MINUTES

Additional Resources:

Have you ever considered running Facebook and Instagram ads as a service? Or do you already, but want to land more high-quality clients? If the answer is, "Yes, that’s me," then make sure you register for my free LIVE bootcamp that is happening now >> CLICK HERE!

Looking for direct support on optimizing your schedule and other helpful strategies to implement in your ad management business? CLICK HERE to join other entrepreneurs and learn more about Conversions for Clients.

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In the world of freelance service providers, it's a common scenario: you have a fantastic discovery call with a potential client, only to hear them say, "I need to think about it." Not knowing how to get people to make decisions quickly, without high-pressure tactics, can be a challenge. Today we explore a method that ensures timely decisions and higher conversion rates, all while preserving the client’s comfort.

Topics Covered In This Episode:

1. Decision Fatigue: Understand that decision fatigue is real and affects your clients, making it harder for them to make quick decisions.
2. Fast Action Bonus: Implement a 48 to 72-hour signing bonus to motivate clients to make quicker decisions without feeling pressured.
3. Proposal Deadlines: Always include a deadline (e.g., 7 days) on your proposals to create a sense of urgency, but also protect your pricing.
4. Sales Mindset: Utilize a sales mindset to help clients make quicker decisions by providing incentives like fast action bonuses.
5. Follow-Up Strategy: Use the fast action bonus as a reason to follow up with potential clients, making follow-up feel natural rather than bothersome.
6. Simplicity in Bonuses: Offer bonuses that are easy to implement and don't add extra work for you (e.g., ad audits or graphic templates you already use).
7. Client Interaction: Offer the fast action bonus only to clients who say they need more time, ensuring it’s an extra incentive rather than a default offering.
   
   

Find the full show notes at:  https://brandimowles.com/234

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CLICK HERE TO LEARN CRYSTAL’S JOURNEY TO FINDING AND LANDING HER DREAM CLIENTS

Additional Resources:

Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month - CLICK HERE!

Ready to use this strategy and see an increase in your conversions? DM me on Instagram @brandimowles to tell me your fast-action bonus in your business!

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This week, we deep dive into Crystal’s story, a dynamic entrepreneur who is a great example of how the power of self-belief and persistence can affect your business. Crystal and I highlight the highs and lows of entrepreneurial life, and the importance of betting on yourself. Here, we discuss key learnings and insights that can propel any aspiring business owner towards success.

Topics Covered In This Episode:

1. Business Reinvention: Crystal's strategy of reinvesting her earnings back into her business initially, believing in long-term growth over short-term gains.
2. Betting on Yourself: Both Crystal and I highlight the importance of self-belief and trusting gut feelings in making business decisions.
3. Strategic Patience and Pricing: Understanding the strategic value of fast action bonuses and proactive communication rather than hastily lowering prices.
4. Handling Challenges: Crystal shares her journey overcoming financial uncertainties and balancing personal milestones with professional growth.
5. Specialization and Niche Focus: The significance Crystal found in specializing in ads management over general virtual assistant tasks for escaping the overwhelm and achieving business focus.
6. Community and Support: The vital role of community, mentorship, and continuous learning in Crystal’s business success and overcoming imposter syndrome.
7. Mindset and Persistence: The critical role of mindset shifts, persistence, and continuously betting on oneself to overcome challenges and achieve success.
8. Creative Marketing Tactics: Crystal highlights the success of employing new marketing strategies and methods to attract aligned clients after pivotal business decisions.

Find the full show notes at:  https://brandimowles.com/233

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CLICK HERE TO LEARN HOW TO STAND OUT IN A CROWDED MARKET: 5 PITCHING STRATEGIES TO LAND YOUR DREAM CLIENT

Additional Resources:

Have you ever considered running Facebook and Instagram ads as a service? Or do you already, but want to land more high-quality clients? If the answer is, "Yes, that’s me," then make sure you register now for my free LIVE bootcamp >> CLICK HERE!

Crystal's Information:

Website - CLICK HERE

Instagram - CLICK HERE

LinkedIn - CLICK HERE

Link to Crystals Freebie --> HERE

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This week, we had the privilege of hearing from Lindsay, a determined and inspiring ad manager who rapidly scaled her business from no clients for an entire year to a booming client load in just 30 days. Her journey is a testament to patience, perseverance, and strategic growth. Here's a look at Lindsay's approach to balancing family life with business, her summer strategy, and the valuable lessons she learned along the way.

Topics Covered In This Episode:
1. Overcoming Fear: Lindsay emphasizes the importance of overcoming initial fears and taking action to achieve business success.

2. Flexibility in Business: Both myself and Lindsay highlight the importance of customizing your business to fit your personal and family needs, emphasizing work-life balance.

3. Value of Community Support: Being part of the Strategist Society provided Lindsay with valuable mentorship, support, and quick communication, contributing significantly to her success.

4. Initial Struggles Are Normal: It's common to face challenges initially, as Lindsay did, but persistence can lead to significant improvements over time.

5. Client Acquisition Through Personal Connections: Lindsay landed her first client through a family friend, demonstrating the importance of leveraging existing relationships.

6. Mindset Shifts: It’s crucial to acknowledge success often comes from a shift in mindset, seeing opportunities where others may see limitations.

7. Effective Time Management: Lindsay uses timers and automation to manage her tasks efficiently, ensuring productivity without overextending work hours.

8. Perseverance and Investment: Investing in the right programs (like Conversions for Clients and Strategist Society) and persevering through challenges are crucial for achieving business goals and growth.

Find the full show notes at:  https://brandimowles.com/232

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CLICK HERE TO LEARN HOW TO CHOOSE THE RIGHT AD CLIENTS FOR YOU: BRICK AND MORTAR VS. ONLINE ENTREPRENEURS

Additional Resources:

Are you ready to start and grow an ad management business without burnout or overwhelm? Check out my new on-demand training here >> CLICK HERE TO WATCH NOW 

Looking for a mentorship to excel your business to the next level? DM me “STRATEGIST” on Instagram @brandimowles 

Lindsay’s Information:

Website - CLICK HERE 

Facebook - CLICK HERE

Instagram - CLICK HERE

LinkedIn - CLICK HERE

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In a world where starting a business as an ad manager can seem daunting, especially if you lack experience in marketing, it's important to hear success stories from people who have taken messy action and turned it into a thriving business. Jamie Sampany-Kessie's journey serves as a testament to how determination, hard work, and strategic decision-making can pave the way to success. This week, let’s break down Jamie’s journey as a business owner and discuss her experience. It’s our hope to guide other aspiring ad managers and entrepreneurs on their own path to success and do the dang thing.

Topics Covered In This Episode:
1. Regardless of having no prior experience in marketing or running ads, Jamie started her ad management business and learned along the way.

2. Jamie leveraged her previous experience as a stay-at-home mom, recognizing the skills she developed as a project manager in her household and how they align with her business.

3. The need for service-based businesses to charge what they're worth, leveraging their expertise and the value they provide to their clients.

4. How Jamie started charging $1,000 per month from her first client and confidently increased her rates to $1,500 and then $1,500 for her subsequent clients - showing the importance of raising prices as business and expertise develop.

5. The support and resources from the Conversions for Clients program and the community played a significant role in Jamie's ability to take action and succeed in her business.

6. The importance of a mindset shift needed for stay-at-home parents to recognize their project management skills and apply them to starting and growing a business.

7. Jamie showcased the power of referrals, landing her second client through a recommendation and successfully charging a higher rate due to the immediate need and value she provided.

Find the full show notes at:  https://brandimowles.com/231

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CLICK HERE TO LEARN HOW TO RAISE YOUR PRICES FOR MASSIVE GROWTH 

Additional Resources:

Are you looking for a mentor program to help navigate your ad management business and gain support like Jamie? Turn messy action into success and join Conversions for Clients HERE.

Follow Jamie on Instagram - CLICK HERE

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Finding and approaching potential clients can be daunting. The fear of rejection often paralyzes entrepreneurs, preventing them from taking the necessary steps to grow their client base. This week, we break down proven strategies for finding clients. From methods like personalized outreach to the power of rejection, this episode will give freelancers actionable insights to land their first or next client.

Topics Covered In This Episode:
1. Local or online, success requires going where potential clients are and having conversations.

2. Start with broad niches when finding clients, then narrow down as you get to know what works best for you.

3. Personalize outreach without coming across as too aggressive or pushy—maintain a friendly, conversational tone.

4. Research for leads needs to be practical, focused, and time-limited to avoid getting stuck in details.

5. Reaching success in business requires staying determined in discomfort and taking consistent action, regardless of rejection.

6. Cold emails and cold outreach require a numbers game—focus on volume along with personalization.

7. Overcoming the fear of rejection and adopting a proactive mindset is essential for finding and landing clients.

Find the full show notes at:  https://brandimowles.com/230

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CLICK HERE TO EXPLORE THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONK

Additional Resources:

Are you looking for an in-depth guide on how to land clients? Join our boot camp where we deep dive into key strategies to help you land your first or next client - CLICK HERE TO REGISTER

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This week, we are deep diving into "The $250K Roadmap," where I’m sharing insights for 1-on-1 service providers aiming to achieve rapid growth. Drawing from my personal experience of starting over, filing for bankruptcy, and reaching $250k in 1-on-1 services within a year, I’m offering practical strategies to fast-track success. Let’s explore the key takeaways I’ve learned and explore how you can apply these strategies to propel your service-based business forward.

Topics Covered In This Episode:
1. Start with using your name or initials for your business to avoid getting stuck with a brand that doesn't fit.

2. Focus on setting up a "work with me" page and a scheduler using platforms like HoneyBook or Dubsado to efficiently start your business.

3. Quickly obtain 3 clients to build confidence and gather testimonials, leading to faster price increases.

4. Devote 90 days to actively marketing on a chosen platform tailored to your specific audience and track your efforts closely.

5. Optimize one system and create a standard operating procedure (SOP) with each new client, focusing on areas such as onboarding and reporting processes.

6. Focus on setting personal goals and needs, rather than comparing yourself to others or societal standards of success.

7. Find a community, invest in education and coaching, and ask questions to accelerate progress in business.

8. Prioritize financial management in business and aim for about 75%+ profit margins and implement money management from the start.

Find the full show notes at:  https://brandimowles.com/229

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CLICK HERE TO LEARN MORE ON PASSIVE VS. ACTIVE MARKETING: HOW & WHERE TO LAND A NEW CLIENT IN 30 DAYS

The Art of Cold Calling: Strategies That Work with Ashley Monk - LISTEN NOW

My 3-Phase Onboarding Process to Gain Referrals - LISTEN NOW

Your Top Bookkeeping and Tax Questions Answered with Rebecca Driscoll - LISTEN NOW

Additional Resources:

Work with Me Page Training Workbook - CLICK HERE

WOW Training: Effective Onboarding - CLICK HERE

Honeybook In A Hurry - CLICK HERE

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In a world filled with social media highlight reels and the constant need for validation, comparison has become an all too familiar feeling for many in the online business space. However, I truly believe that comparison does more harm than good. This week, we will discuss practical tips for overcoming the comparison game and shifting towards growth and gratitude in your business and life.

Topics Covered In This Episode:
1. Comparison causes emotional imbalance, hindering personal growth and business success.
2. Social media highlights can evoke feelings of guilt and inadequacy, leading to comparison, but unfollowing or muting triggers on social media is okay for protecting mental well-being.
3. Sharing wins and expressing gratitude can combat feelings of envy within peer groups and coaching calls.
4. Comparison triggers often stem from underlying insecurities rather than logical reasons, so identifying where comparison is felt in the body and uncovering the root insecurities can help overcome envy.
5. Moving from comparison to gratitude and growth opens the door to personal and professional progress.
6. The growth game is more rewarding than the comparison game - focus on personal growth and goals.
7. Consider seeking 1 on 1 support and mentorship to navigate comparison and accelerate business growth.

Find the full show notes at:  https://brandimowles.com/228

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CLICK HERE TO LEARN MORE ON TO HOW TO CREATE THE LIFE YOU WANT WITHIN YOUR BUSINESS

Additional Resources:

Are you ready to start and grow an ad management business without burnout or overwhelm? Check out my brand new on-demand training here >> CLICK HERE TO WATCH NOW

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Have you ever found yourself on a discovery call, only to realize that the potential client has completely taken over the conversation, leaving you feeling like the interviewee rather than the interviewer? You're not alone. As an expert in freelance ad management, I’m sharing my insights on how to command a discovery call and regain control when things don't go as planned.

Topics Covered In This Episode:

1. Setting the tone and agenda of the call early on is essential to maintain control and steer the conversation in the right direction.
2. Practice and prepare answers for common questions such as results achieved and budget concerns to exude confidence during the call.
3. Interrupting politely and redirecting the conversation back to the agenda can help regain control if the call starts to go off track.
4. Repeating the potential client's words and making them feel heard can emotionally connect them to the sales process.
5. Mastery of discovery calls leads to mastery of money, emphasizing the impact of effective sales techniques on business success.
6. Confidence in selling is essential, and practicing, seeking advice, and iteratively improving sales approaches are key to building that confidence.
7. Selling is a service, and effectively selling one's services and solutions can positively impact both the client and the freelancer's business.
8. The Strategist Society offers opportunities to master sales techniques and elevate the effectiveness of discovery calls for freelancers.

Find the full show notes at:  https://brandimowles.com/227

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CLICK HERE TO LEARN THE 10-STEP FORMULA TO A SUCCESSFUL 15-MINUTE DISCOVERY CALL

Additional Resources:

Are you ready to dive deeper into topics like these and receive one-on-one mentorship? DM me “STRATEGIST” on Instagram  @brandimowles where we can chat to see if it’s a good fit for you!

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Are you torn between picking leads or purchases when it comes to running Meta ad campaigns for webinars? This week, we dive into this dilemma and discuss practical tips for choosing the best objective for your webinar campaigns. Let’s break down the key points and explore the best Meta ad strategies for webinar campaigns.

Topics Covered In This Episode:
1. The best ad strategy for webinar campaigns, tackling the dilemma of choosing between leads or purchases.

2. I emphasize that the decision between leads and purchases is not a one-size-fits-all scenario but depends on various factors.

3. I discuss starting with a lead campaign as the initial goal is to generate leads, which also tends to be more cost-effective.

4. The duration between sign-up for the webinar and the pitch is a crucial factor in deciding whether to run a purchase campaign.

5. Prioritizing testing the webinar with warm traffic to ensure conversions before shifting focus to ad strategies.

6. Employing troubleshooting metrics to assess the effectiveness of the chosen ad campaign, then considering switching to a purchase campaign if necessary.

7. Exceptions arise for different campaigns, such as campaigns with a tripwire, where a purchase campaign may be more suitable.

8. Understanding the importance of asking questions, going deeper, and thinking strategically to elevate from being an ad manager to an ad strategist.

Find the full show notes at:  https://brandimowles.com/226

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CLICK HERE LEARN THE CREATIVE COCKTAIL: BLENDING THE PERFECT AD CREATIVES

Additional Resources:

Are you ready to dive deeper into topics like these and receive one-on-one mentorship? DM me “STRATEGIST” on Instagram  @brandimowles where we can chat to see if it’s a good fit for you!

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