Learn how to promote your business online and get more clients on LinkedIn

Learn how to use LinkedIn without being sleazy, aggressive and salesy

Find out all how to increase your visibility and brand awareness through using LinkedIn as a business development tool

Resources/Links:

Steal Sarah’s 6 LinkedIn Invitation Messages to EASILY add the Right Connections, visit: www.bitly.com/sarahstemplates

Summary

Sarah Santacroce is an internationally recognized LinkedIn Specialist and Online Presence Mentor who has personally coached over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn so they get clients with ease.

In addition, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference.

In this episode, Sarah shares how she helps entrepreneurs position themselves as experts on LinkedIn and get more clients with ease without aggressive selling. She also shares her mission to help people understand and use LinkedIn as a business development tool rather than a Rolodex of contacts.

Check out these episode highlights:

02:02 – Sarah shares her ideal client: executive coach or a consultant who tries to book corporate clients through LinkedIn

02:30 – The problems she helps solve for her clients: help them position themselves as experts so they get recognized and get clients with ease and not sleaze

02:53 – Typical symptoms that these executive coaches and consultants do before reaching out to Sarah: They usually rely to word-of-mouth marketing only. And wants to try LinkedIn because they heard it is a 'gold mine' to getting clients

03:59 – Typical mistakes that people make before they get to Sarah’s solution: They use LinkedIn as a Rolodex just adding numbers to their network rather than building relationships and they use LinkedIn just to sell and not give value

05:02 – Sarah’s Valuable Free Action: Build up a network of ideal clients and you do that by adding new connections.

07:09 –Valuable Free Resource: Steal Sarah’s 6 LinkedIn Invitation Messages to EASILY add the Right Connections, visit: www.bitly.com/sarahstemplates

07:38 – Q: What does slightly unconventional LinkedIn strategist mean? A: My profile says I’m a slightly unconventional LinkedIn strategist and the unconventional stands for- the non-sleazy approach. So, I don’t teach any automation, I don’t teach to go out there and send a thousand messages to people. So, I really take that to heart, serve and don’t sell.

Tweetable Takeaways from this Episode:

“You have to invest some time to position yourself as the expert so that you get recognized, get the credibility, built the relationships, and then eventually that will lead to the sale.” -@sarahsantacroceClick To Tweet

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of marketing the invisible. I'm Tom Poland as usual, beaming out to from on the sand that Little Castaways beach next to the whites in Queensland Australia, joined today by Sarah Santacroce.

Tom Poland: Sarah, very good morning I think it is for you. Where are you calling in from?

Sarah Santacroce : I'm calling in from Switzerland. Thank you so much for having me.

Tom Poland: Oh thanks for rocking up.