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The Value Flywheel Effect is a pattern seen in organisations where business strategy and technology strategy align, leading to more sales and growth.
The hosts discuss the concept of the value flywheel effect, its origins, and how it applies to creating software for customers.

Dave Anderson and Mark McCann discuss the four phases of the value flywheel process, with three principles for each phase, aimed at building momentum and sustainability in organizations and teams.
Clarity of purpose is the first principle, visualised as a data-informed Northstar, helping teams understand their core user needs and improve situational awareness.
Software development principles, including focus, clarity, and understanding the market.
Michael O'Reilly and Dave Anderson discuss the importance of aligning individual and team goals with the overall organisational Northstar.
They emphasise the need for a clear problem statement and direction to focus attention and achieve success.
Michael O'Reilly and Dave Anderson discuss the importance of focusing on time to value in product discovery, rather than just time to market.
They emphasise the need to map the market and clarify the business's purpose, rather than just focusing on individual silos or software pieces.
Dave Anderson looks at the importance of understanding a company's strategy and market position, even for software engineering teams.
Mark McCann suggests that junior engineers can gain valuable insights by analysing a company's website, LinkedIn, job postings, and press releases to understand their competitors and industry landscape.

Engineering team structure, process, and enablement.
Michael O'Reilly: Embrace diverse teams for success, learn from failures.
Mark McCann: Socio-technical systems crucial for successful teams.
Michael O'Reilly and Dave Anderson discuss the importance of enabling and empowering engineers in High Performance Engineering, including creating a generative environment and mapping the organisation for enablement.
Mark McCann adds that removing friction points and impediments is crucial, including developer enablement, handoffs, and carving off certain things to encourage smaller approaches.

Prioritising tech stack, offloading non-differentiating tasks, and mapping solutions to customer needs.
Focus on delivering value, not just building code.
Dave Anderson emphasises the importance of prioritizing tech stack and deciding what to move to the right, while Michael O'Reilly and Mark McCann discuss the benefits of mapping out the tech stack and identifying key differentiators for the business.
Modernising software development and delivery using AWS Well-Architected Framework.
Dave Anderson looks at the importance of preventing problems before they occur in software development.
Mark McCann highlights the need to understand the ecosystem and constraints when implementing continuous delivery.
Mark McCann: Celebrate successes in fraud prevention, reward employees for going above and beyond.
Dave Anderson: Keep a low carbon footprint, measure efficiency and sustainability in cloud workloads.
Mark McCann and Dave Anderson discuss the importance of well-architected frameworks for cloud migration and sustainability.
They highlight the 12 pillars of well-architected, including map emerging value and spot inertia, to help organizations identify areas for improvement.

Serverless CrAIc from The Serverless Edge
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We discuss why we wrote 'The Value Flywheel Effect,' emphasising our desire to give back to the community and help others who have contributed to their success. We share our experiences and insights on navigating the cloud transformation journey, highlighting the importance of luck, collaboration, and upskilling in overcoming challenges. We also discuss modernising engineering practices, prioritising meaningful outcomes, and providing insights on change leadership and decision-making techniques.

Modernising software development and delivery in the cloud.
Michael O'Reilly and Dave Anderson share their experiences working together in the cloud industry, mentioning luck and serendipity as key factors in their success.
They emphasise the importance of being high up the value chain and delivering meaningful outcomes, even in the face of economic ups and downs.
Michael O'Reilly and Dave Anderson discuss the shift towards modernisation in engineering, with a focus on agility and speed.
They emphasise the importance of thinking differently and acting collectively to drive change in the industry.

Modernising software development and embracing new technologies.
Organisations must adapt to changing industry expectations and evolving technologies to remain competitive.
Dave Anderson and Mark McCann discuss their book on modern software development, with Dave crediting Mark for encouraging them to write it.
Mark McCann recounts how they met and shared ideas before writing the book, with Dave describing it as a "big confidence boost."

Modernisation strategies for technology and business.
Dave Anderson and Michael O'Reilly praise Simon Wardley's mapping technique and strategic thinking, citing his ability to make complex decisions and decompose things down.
Simon Wardley's 2015/2016 talk on serverless computing is highlighted as a standout moment, with Dave Anderson calling it "super important" and Michael O'Reilly praising his ability to entertain and carry a message.
Dave Anderson and Mark McCann discuss modernisation in organisations, emphasising the importance of leadership and decision-making.
They suggest a framework for driving modernisation, including techniques like event storming and Northstars.

Serverless CrAIc from The Serverless Edge
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AWS Serverless Developer Advocate Team news is breaking. We discuss this and the importance of community events and fostering a culture of curiosity and collaboration in the tech industry.
We emphasise the value of attending events like ServerlessDays Belfast and looking outside one's own silo to drive enterprise transformation. We also discuss the significance of developer advocacy in promoting AWS adoption and we look at the challenges of quantifying the impact of advocacy work and the importance of learning about new technologies and driving change within companies.
Outline
Serverless development and engineering history in Belfast.
ServerlessDays Belfast provided a great opportunity for attendees to engage in meaningful conversations with both beginner and seasoned experts in the field.
Serverless technology and its impact on software development.
We emphasise the importance of applying new ideas and learning from others in the tech industry.
Jeremy Daly's keynote at the event inspires attendees with his innovative approach to serverless computing at AMP.
We praise the AWS Developer Relations team for their helpfulness and unbiased opinions.
The team has been a valuable resource for learning and validation, with their content and opinions shaping the field.
Leveraging serverless technology and its benefits in modernisation and migration efforts.
We credit the DAs with breathing life into the serverless movement and discuss how serverless technology can help modernize enterprises by leveraging existing work and tailoring it to specific contexts.
Developer advocacy and its impact on the tech industry.
We highlight the valuable insights and expertise of various serverless experts, including Julian Wood, Eric Johnson, David Boyne, Marcia Villalba, and Chris Munns.
We recommend reading the ServerlessLand site as a go-to resource for understanding serverless technology and strategies.
We discuss the impact of their developer advocacy work on AWS, highlighting the need for continued investment in Dev Rel.
We emphasise the difficulty in measuring the impact of their work but noted anecdotal evidence of significant change driven by their efforts.
Modern cloud solutions and their evolution.
We discuss the evolution of developer advocacy at AWS, highlighting the importance of feedback loops and professionalism.
And emphasise the value of connecting customers with the product team to address feature requests and shape product direction.
We discuss the evolution of cloud services, including the term "next gen" and the importance of situational awareness.
And reflect on their favorite team and thank engineers for their work, encouraging listeners to follow TheServerlessEdge.com website and channels.

Serverless Craic from The Serverless Edge: https://theserverlessedge.com/
ServerlessDays Belfast: https://serverlessdaysbelfast.com/
AWS Serverless DA Team: https://serverlessland.com/
Check out our book The Value Flywheel Effect: https://theserverlessedge.com/the-value-flywheel-effect/
Follow us on X @ServerlessEdge: https://twitter.com/ServerlessEdge
Follow us on LinkedIn - The ServerlessEdge: https://www.linkedin.com/company/71264379/
Subscribe to our Podcast: https://open.spotify.com/show/5LvFaitkSkg2q5MWqKLrXu

Serverless CrAIc from The Serverless Edge
Check out our book The Value Flywheel Effect
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We use the Cynefin Framework in our cloud modernisation work. 
Dave Snowden created the Cynefin framework. Cynefin, pronounced "ku-nev-in," is a Welsh word that translates as "place" or "habitat." However, it can also be used to describe the elements of our situation and personal history that influence our thoughts and decisions in ways we don't understand.

It's a sense making framework. As architects, we find that the Cynefin framework is a good thinking model.

In the Cynefin framework there are four domains and a fifth disorder domain. The first four domains are: 
1. Clear, when something is well understood, 
2. Complicated, it's understood by few, 
3. Complex, where there are a lot of unknowns. 
4. Chaos, when you don't know what's happening. 

The 5th domain in the middle is called Confused. 

If you understand which domain you're in, you can assess where you're at, and if you're not aware of where you are, you're just confused. 

When you deal with situations and teams, it's sometimes easy to see the problem or situation. It falls under one of the domains and there are a bunch of practices to apply. 

When something's well understood and clear, the practices are different than for something that's complex. There are different ways for you to handle situations. And if you're a manager, there are different ways to manage.  

A chaotic project needs different practices to a project that you know well and when know what to do. 

We explain each of the domains and we apply them to Software Development.

Serverless CrAIc from The Serverless Edge
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ServerlessDays Belfast 2024.

ServerlessDays Belfast is back at Titanic Hotel Belfast on Thursday 23rd May 2024

Our theme is 'Building Beyond Boundaries: ServerlessDays Belfast celebrates the spirit of Innovation'. Find out why you should come to the birthplace of Titanic and what you can expect from this year's ServerlessDays Belfast.

From the 100-year-old Drawing Offices at Titanic Hotel Belfast, we will celebrate how the Serverless Mindset enables engineers and organisations to break barriers and build like never before. We ask our speakers to speak of the courage, ambition and resiliency needed to build big. We will showcase international and local speakers, attracting interest across Europe and the US. Most importantly, we want to inspire Engineers in Ireland, the UK and the local tech community. 

Serverless has transcended technology and is now a synonym for Digital Transformation. Engineers working for large and small organisations need a dedicated space to hear and share innovation stories, with Serverless First as the enabler. Senior executives sense that Serverless is at the intersection of technology and business. Everyone needs a network to access the playbook for the Modern Cloud.

Everyone is welcome, especially:
Engineers who are curious by nature are excited to explore new technologies and ways of working.
Leaders seeking the latest solutions and innovations, including product managers, programme directors, and CTOs.
This event is a dedicated space for you to network, share, learn and become inspired about Serverless and Modern Cloud. We look forward to seeing you there!

What’s on offer
Food and Beverages
ServerlessDays Speaker Agenda: Listen to renowned experts on Serverless
Network with fellow attendees

ServerlessDays Belfast 2024 Call for Papers
We’re looking for speakers who can share their stories about how serverless technology has helped them achieve amazing things.
The theme for this year’s event is “Building Beyond Boundaries”. We want to celebrate the spirit of Innovation and share stories of real change. Tell us about something incredible that happened, how you felt and how the tech helped out.
If you’re interested in speaking, submit your talk by March 31st!
We will cover travel and accommodation expenses for speakers living outside commuting distance.
Take advantage of this opportunity to share your knowledge and experience with the serverless community on the island of Ireland.
Learn more and submit your talk on Sessionize. 

serverlessdaysbelfast.com/
twitter.com/BFSServerless
linkedin.com/company/serverlessdays-belfast

Serverless CrAIc from The Serverless Edge
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The Software Development Lifecycle - how does it apply to modern cloud?

We are kicking off this episode with the term modern SDLC. The software development lifecycle (SDLC) is changing. When you get into this new way of working, you start differently. It's no longer a straight waterfall/ABCD, or starting with an established system like SCRUM and iterating. So how do you get into a fast flow state? We have discovered a lot of things over the past couple of years. In this episode, we talk you through the phases of the modern software development lifecycle.

Serverless CrAIc from The Serverless Edge
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We talk about what we would like to see announced at this years AWS re:Invent 2023 looking at Observability, Generative AI, PartyRock, Developer Experience to name a few.

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Team Engineering with SCORP - there are practices we do like SCORP, which is our agile way of doing well-architected in every sprint with teams. Our practices are connected to engineering excellence, looking at what you're doing and constantly improving. And HP (high performing engineering), as a way of capturing key metrics to define good engineering or architecture, and then talk about it as a team.

Even though the practices are out there, it's really just a mindset.

Serverless CrAIc from The Serverless Edge
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There were a few stories in the news about working remotely from another country. We talk about the pros and cons of working remotely versus returning to work. We work remotely and are globally distributed, but we've worked for many years in the office to, so we have experience of both to make a fair analysis.

Serverless CrAIc from The Serverless Edge
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Developer Productivity and discussions on developers and productivity have never gone away. You heard people talking about this in the 80s and the idea of paying developers by lines of code. And it was even rubbished in the 80s as a foolish thing to do. 
There's a famous story about developers removing bad code from the code base and having negative numbers by the end of the week and then asking if they have to pay the company back money. It's never been a good idea. It strikes me as strange that in 2023, we are having the same discussion.

Serverless CrAIc from The Serverless Edge
Check out our book The Value Flywheel Effect
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